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B2B social gaming nearly non-existent, Gaming Intelligence

Nyx, with its NextGen Gaming studio, and Cozy Games are two of a very select group of B2B suppliers to have made any impact at all on the facebook gaming environment. If you look at the bare statistics, that impact looks limited compared to the likes of Zynga, Double Down Interactive and Playtika but Davey has been won over, as has his counterpart at Cozy, Sree Vanga.

 

Thus far neither Cozy or NextGen has persuaded a real money operator to dive in. Wheeler and Johnson believe they will although there is some consternation from operators mulling how best to approach it. Some believe they need the killer app before entering while others believe they can launch with something more generic while they learn about how to exploit the facebook platform. Others would just prefer it to go away.

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Acquisitions of social gaming companies have showed poor results, Gambling Compliance

The social gaming sector is estimated to grow from around $8bn in global revenues this year to around $15bn in 2015, according to Think Equity.

 

Caesars Entertainment acquired Playtika (Slotomania) for $170m in December 2011. Official company description: “A lot of effort, not a lot of results.”

 

888 Holdings acquired social poker and bingo games developer Mytopia for $18m in June 2010. Official company description: “Reduced expectations of income growth."

 

International Game Technology’sacquired DoubleDown Interactive for $250m in January 2012. Official company description:"Will need to grow its user base to generate profitability." (showing loss with 1,4 M daily and 5 M monthly users) The growth of users has been “dramatically below what we believe is necessary to achieve our estimate.”

 

Bwin.Party Digital Entertainment unveiled its Win.com social gaming division and announced the acquisition of  Velasco Services Inc. and Orneon Limited for $23m in may 2012.

 

MGM Resorts International is set to imminently launch its MyVegas social gaming site.

 

Wynn Resorts is according to rumours i talks with the largest social gaming developer Zynga.

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Caesars boosts online revenues but grows losses, Tom Victor EGR Magazine

Caesars boosts online revenues but grows losses, Tom Victor EGR Magazine | Poker & eGaming News | Scoop.it

The rise helped group net revenues reach $2.27bn, a 4.3% increase on the corresponding period in 2011, although group losses nearly doubled year-on-year to $280.6m. Online and social revenues now count for 2.8% of its overall revenues.


The operator’s egaming arm Caesars Interactive Entertainment (CIE) acquired a 51% stake in social games developer Playtika last May before making it a fully-owned subsidiary by securing the remaining 49% in Q4 2011. However in an analyst call last night CEO Gary Loveman described the social investment as "A lot of effort, not a lot of results."


Earlier this year CIE extended its agreements with Dragonfish and Barrière ahead of potential US regulation, while last month, at the start of the operator’s second quarter, Caesars received a $60.8m investment in CIE from Ohio-based casino group Rock Gaming.

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Will Zynga Make the Switch to Real Money Poker, Matt Holden Online Casino Archives

Will Zynga Make the Switch to Real Money Poker, Matt Holden Online Casino Archives | Poker & eGaming News | Scoop.it

As online gambling legislation looks set to change in America, and social gaming continues to grow in popularity, the line between gambling and gaming is set to become less and less distinct. Whatever path Zynga chooses their growth is almost guaranteed. They are certain to enter the real money gambling market sooner rather than later and it wouldn’t be surprising if within a year players are able to enjoy a real money version of Zynga poker.

 

Recent crossovers between social gaming and gambling include the purchase of Playtika by Caesar’s Entertainment and Double Down Interactive by International Game Technology. However, it is Zynga, after announcing at the beginning of the year that they are looking for partnerships in the gambling area, who really are at the forefront of the gambling-gaming crossover.

 

Mark Pincus, the CEO of Zynga, has said that the possibilities of social gambling games are “mind-blowing”. Zynga’s partnership with gambling operators Wynn could lead to an extremely powerful franchise if they manage to use Wynn’s reputation and expertise to their advantage. This may lead to the formation of another company and see Zynga sell off its “family friendly” side to Facebook.

 

Zynga Poker:

- 33.8 million active players (per month). 

- 61 million likes on Facebook. The only page with more likes? Facebook itself.
- 55 million hands daily.
- “Pays out” 16 trillion in chips daily. If each chip represents a dollar, that pays off the U.S. national debt in…less than a day, with a little more than 200 billion chips to spare.

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bwin.party acquires Orneon for 15 MUSD, James Bennett and Robin Harrison EGR Magazine

bwin.party acquires Orneon for 15 MUSD, James Bennett and Robin Harrison EGR Magazine | Poker & eGaming News | Scoop.it

bwin.party is to acquire social games developer Orneon in a deal thought to be worth around US$15m, eGaming Review can exclusively reveal.

 

Ukraine-based studio Orneon acts as an outsource developer for other social operators without owning the IP to any of the games. It was reportedly involved in the development of 888’s recently resurrected social gaming subsidiary Mytopia’s core Bingo Island brand, and is understood to have worked on mobile versions of Playtika’s Solotomania product.

 

Barak Rabinowitz, former CEO of Mytopia, is expected to be confirmed as heading up the division during the same presentation. Prior to joining Mytopia, Rabinowitz had founded online trivia and bingo operator, Amuso, which went into voluntary administration in September 2010.

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Zynga Poker Top-Grossing iOS Games, Danny Cowan

Zynga Poker Top-Grossing iOS Games, Danny Cowan | Poker & eGaming News | Scoop.it

This week's top-grossing iPhone titles are:

1. Poker by Zynga (Zynga, Free)
2. DragonVale (Backflip Studios, Free)
3. Kingdoms of Camelot: Battle for the North (Kabam, Free)
4. Slotomania (Playtika, Free)
5. Draw Something (OMGPOP, $0.99)
6. Angry Birds Space (Rovio, $0.99)
7. Design This Home (App Minis, $0.99)
8. Texas Poker (Kamagames, Free)
9. Bejeweled Blitz (PopCap, Free)
10. Deer Hunter Reloaded (Glu, Free)

 

Here are this week’s top-grossing iPad applications:

1. Slotomania HD (Playtika, Free)
2. DragonVale (Backflip Studios, Free)
3. Kingdoms of Camelot: Battle for the North (Kabam, Free)
4. Kingdom Age (Funzio, Free)
5. Poker by Zynga (Zynga, Free)
6. Slotomania (Playtika, Free)
7. Angry Birds Space HD (Rovio, $2.99)
8. Modern War (Funzio, Free)
9. Bejeweled Blitz (PopCap, Free)
10. Texas Poker (Kamagames, Free)

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