A surge in social gambling activity, along with the introduction of intrastate casino and lottery services in the US, will help push global annual wager via mobile handsets and tablets to $100 billion by 2017, up from just under $20 billion last year.
UK-facing sportsbooks has over the past year seen 20% of online wager occurring via mobile devices.
However, the report noted that while sports betting currently accounted for the largest share of mobile gambling, it would be overhauled by casino gaming within five years. Social gaming companies such as Zynga are seeking to move from play-for-fun casino games into real money gambling, while pureplay mobile casinos including Probability have begun to integrate with the Facebook mobile platform. Consumers will be able to use their social networks to register for casino games, substantially increasing both the reach and engagement of such services.