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DoubleDown launch TV commercials to build brand, DoubleDown/IGT

DoubleDown has launched their first TV ad in conjunction with signing their first B2B client - a poorly trafficed casino site http://www.casinodelsol.com/.

 

Other sources: http://www.innovategaming.com/2012/07/igts-doubledown-casino-partners-casino-del-sol/

http://www.gamingintelligence.com/premium-news-and-archive/16962-igts-doubledown-signs-first-deal-with-us-casino

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IGT increased revenues by 13% due to DoubleDown, International Game Technology

IGT increased revenues by 13% due to DoubleDown, International Game Technology | Poker & eGaming News | Scoop.it

International Game Technology Reports Third Quarter Fiscal Year 2012 Results:

 

- Revenues increased 13% to $301 million in the third quarter, primarily due to increases in the interactive businesses.  Excluding the interactive businesses, revenues were flat.

- Gross margin decreased to 59% from 62% in the third quarter, primarily due to the inclusion of the interactive businesses and lower MegaJackpots® yields.

- Installed base increases were primarily driven by global lease operations growth.

- Excluding the positive impact from the interactive businesses, average revenue per unit per day in the third quarter was $50.20, down 4% sequentially and 7% over the prior year quarter, mainly due to lower MegaJackpots® yields and a higher mix of lower-yielding units in the installed base.

- Double Down bookings per daily user were $0.25 in the third quarter compared to $0.24 in the second quarter subsequent to acquisition.

- Double Down monthly users were 5.2 million as of June 30, 2012, a decrease of 7% when compared to March 31, 2012.

 

US Dollars (US$) Q3 2010/11 Q3 2011/12
Gaming Operations (inc. Interactive) 267.4m 301.2m
Product Sales 221.6m 231.6m
TOTAL 489.0m 532.8m

 

Other sources:

http://www.gamingintelligence.com/premium-news-and-archive/16931-costs-and-expenses-weigh-on-igt-as-q3-profit-slumps ;

 

http://www.gaming-awards.com/NEWS/igt-report-46-drop-in-quarterly-results/

IGT’s net income has declined for three straight quarters. In the second quarter, net income fell 11.1% from the year earlier, while the figure fell 33.1% in the first quarter.

 

http://www.casinocitytimes.com/article/igt-credits-revenue-rise-partly-to-social-gaming-61120

http://www.innovategaming.com/2012/07/igt-reports-q3-2012-revenues-9-percent-533m/

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Acquisitions of social gaming companies have showed poor results, Gambling Compliance

The social gaming sector is estimated to grow from around $8bn in global revenues this year to around $15bn in 2015, according to Think Equity.

 

Caesars Entertainment acquired Playtika (Slotomania) for $170m in December 2011. Official company description: “A lot of effort, not a lot of results.”

 

888 Holdings acquired social poker and bingo games developer Mytopia for $18m in June 2010. Official company description: “Reduced expectations of income growth."

 

International Game Technology’sacquired DoubleDown Interactive for $250m in January 2012. Official company description:"Will need to grow its user base to generate profitability." (showing loss with 1,4 M daily and 5 M monthly users) The growth of users has been “dramatically below what we believe is necessary to achieve our estimate.”

 

Bwin.Party Digital Entertainment unveiled its Win.com social gaming division and announced the acquisition of  Velasco Services Inc. and Orneon Limited for $23m in may 2012.

 

MGM Resorts International is set to imminently launch its MyVegas social gaming site.

 

Wynn Resorts is according to rumours i talks with the largest social gaming developer Zynga.

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B2B social gaming nearly non-existent, Gaming Intelligence

Nyx, with its NextGen Gaming studio, and Cozy Games are two of a very select group of B2B suppliers to have made any impact at all on the facebook gaming environment. If you look at the bare statistics, that impact looks limited compared to the likes of Zynga, Double Down Interactive and Playtika but Davey has been won over, as has his counterpart at Cozy, Sree Vanga.

 

Thus far neither Cozy or NextGen has persuaded a real money operator to dive in. Wheeler and Johnson believe they will although there is some consternation from operators mulling how best to approach it. Some believe they need the killer app before entering while others believe they can launch with something more generic while they learn about how to exploit the facebook platform. Others would just prefer it to go away.

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Will Zynga Make the Switch to Real Money Poker, Matt Holden Online Casino Archives

Will Zynga Make the Switch to Real Money Poker, Matt Holden Online Casino Archives | Poker & eGaming News | Scoop.it

As online gambling legislation looks set to change in America, and social gaming continues to grow in popularity, the line between gambling and gaming is set to become less and less distinct. Whatever path Zynga chooses their growth is almost guaranteed. They are certain to enter the real money gambling market sooner rather than later and it wouldn’t be surprising if within a year players are able to enjoy a real money version of Zynga poker.

 

Recent crossovers between social gaming and gambling include the purchase of Playtika by Caesar’s Entertainment and Double Down Interactive by International Game Technology. However, it is Zynga, after announcing at the beginning of the year that they are looking for partnerships in the gambling area, who really are at the forefront of the gambling-gaming crossover.

 

Mark Pincus, the CEO of Zynga, has said that the possibilities of social gambling games are “mind-blowing”. Zynga’s partnership with gambling operators Wynn could lead to an extremely powerful franchise if they manage to use Wynn’s reputation and expertise to their advantage. This may lead to the formation of another company and see Zynga sell off its “family friendly” side to Facebook.

 

Zynga Poker:

- 33.8 million active players (per month). 

- 61 million likes on Facebook. The only page with more likes? Facebook itself.
- 55 million hands daily.
- “Pays out” 16 trillion in chips daily. If each chip represents a dollar, that pays off the U.S. national debt in…less than a day, with a little more than 200 billion chips to spare.

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Facebook Not Planning to Offer Gambling, David Altaner at Gambling Compliance

Facebook has no plans to offer gambling or even for-cash social gaming, according to a key European executive who works with games and gambling companies.

 

"I don’t think so, there’s too much money in free to play games," Julien Codorniou, Facebook’s head of European partnerships.

 

International Game Technologies’ Double Down Interactive, which claims to have the world’s largest virtual casino, or even 888 Holdings’ Mytopia games.

 

"The margin in online gambling is so low," he said. "On virtual chips, it’s 100 percent — 70 percent after Facebook takes its portion."

 

Codorniou works with clients such as London-based King.com and Berlin-based Wooga, the second- and third-largest social gaming companies behind $5bn Zynga.

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