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Will Zynga Make the Switch to Real Money Poker, Matt Holden Online Casino Archives

Will Zynga Make the Switch to Real Money Poker, Matt Holden Online Casino Archives | Poker & eGaming News | Scoop.it

As online gambling legislation looks set to change in America, and social gaming continues to grow in popularity, the line between gambling and gaming is set to become less and less distinct. Whatever path Zynga chooses their growth is almost guaranteed. They are certain to enter the real money gambling market sooner rather than later and it wouldn’t be surprising if within a year players are able to enjoy a real money version of Zynga poker.

 

Recent crossovers between social gaming and gambling include the purchase of Playtika by Caesar’s Entertainment and Double Down Interactive by International Game Technology. However, it is Zynga, after announcing at the beginning of the year that they are looking for partnerships in the gambling area, who really are at the forefront of the gambling-gaming crossover.

 

Mark Pincus, the CEO of Zynga, has said that the possibilities of social gambling games are “mind-blowing”. Zynga’s partnership with gambling operators Wynn could lead to an extremely powerful franchise if they manage to use Wynn’s reputation and expertise to their advantage. This may lead to the formation of another company and see Zynga sell off its “family friendly” side to Facebook.

 

Zynga Poker:

- 33.8 million active players (per month). 

- 61 million likes on Facebook. The only page with more likes? Facebook itself.
- 55 million hands daily.
- “Pays out” 16 trillion in chips daily. If each chip represents a dollar, that pays off the U.S. national debt in…less than a day, with a little more than 200 billion chips to spare.

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Acquisitions of social gaming companies have showed poor results, Gambling Compliance

The social gaming sector is estimated to grow from around $8bn in global revenues this year to around $15bn in 2015, according to Think Equity.

 

Caesars Entertainment acquired Playtika (Slotomania) for $170m in December 2011. Official company description: “A lot of effort, not a lot of results.”

 

888 Holdings acquired social poker and bingo games developer Mytopia for $18m in June 2010. Official company description: “Reduced expectations of income growth."

 

International Game Technology’sacquired DoubleDown Interactive for $250m in January 2012. Official company description:"Will need to grow its user base to generate profitability." (showing loss with 1,4 M daily and 5 M monthly users) The growth of users has been “dramatically below what we believe is necessary to achieve our estimate.”

 

Bwin.Party Digital Entertainment unveiled its Win.com social gaming division and announced the acquisition of  Velasco Services Inc. and Orneon Limited for $23m in may 2012.

 

MGM Resorts International is set to imminently launch its MyVegas social gaming site.

 

Wynn Resorts is according to rumours i talks with the largest social gaming developer Zynga.

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Current US laws are bizarre says Caesars CEO - Online poker will be legal soon, CNN

"People will be able to play online legally in the United States in many places very soon... We have this bizarre situation where it is legal for an American to play online poker for money using a game that is provided by an illegal offshore entity. I think it is very hard to imagine why we would allow Americans to buy a service that no American company can offer."
 
Under a federally regulated scenario, the U.S. online poker industry could rake in $6 billion to $8 billion a year. If states did this on their own - and that appears the most likely deveopment at present - the revenue would be $2 billion to $3 billion to start.
 
The federal government would get about 15 percent of that revenue if it regulated online poker, accoring to Caesar CEO Loveman.

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Caesars boosts online revenues but grows losses, Tom Victor EGR Magazine

Caesars boosts online revenues but grows losses, Tom Victor EGR Magazine | Poker & eGaming News | Scoop.it

The rise helped group net revenues reach $2.27bn, a 4.3% increase on the corresponding period in 2011, although group losses nearly doubled year-on-year to $280.6m. Online and social revenues now count for 2.8% of its overall revenues.


The operator’s egaming arm Caesars Interactive Entertainment (CIE) acquired a 51% stake in social games developer Playtika last May before making it a fully-owned subsidiary by securing the remaining 49% in Q4 2011. However in an analyst call last night CEO Gary Loveman described the social investment as "A lot of effort, not a lot of results."


Earlier this year CIE extended its agreements with Dragonfish and Barrière ahead of potential US regulation, while last month, at the start of the operator’s second quarter, Caesars received a $60.8m investment in CIE from Ohio-based casino group Rock Gaming.

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