Achieving the status of market leader in the online poker sector in France is no mean feat. But it is what French firm Winamax has managed to do. Overtaking the world leader in cash game player numbers for the past seven months, maintaining that lead and organising the country's biggest poker tour are some of the achievements Winamax has accomplished since France regulated its online gaming and betting industry in May 2010.
If some doubted the potential and long-term viability of the Winamax project: the group set on a single-market, single-product strategy, backed up by huge marketing spend, the French operator has confounded its doubters and is now looking to expand beyond its home market. Winamax is also different when set against many of its competitors: all its employees work out of a central Paris office, meaning it pays all French corporation taxes and VAT, the latter charge alone adding an extra 20% to the company's operating costs.