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Facebook Not Planning to Offer Gambling, David Altaner at Gambling Compliance

Facebook has no plans to offer gambling or even for-cash social gaming, according to a key European executive who works with games and gambling companies.

 

"I don’t think so, there’s too much money in free to play games," Julien Codorniou, Facebook’s head of European partnerships.

 

International Game Technologies’ Double Down Interactive, which claims to have the world’s largest virtual casino, or even 888 Holdings’ Mytopia games.

 

"The margin in online gambling is so low," he said. "On virtual chips, it’s 100 percent — 70 percent after Facebook takes its portion."

 

Codorniou works with clients such as London-based King.com and Berlin-based Wooga, the second- and third-largest social gaming companies behind $5bn Zynga.

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Zynga Shares in Facebook's Pain, Rolfe Winkler Wall Street Journal

Zynga Shares in Facebook's Pain, Rolfe Winkler Wall Street Journal | Poker & eGaming News | Scoop.it

In a late April securities filing, Facebook cited an estimate that global sales of so-called virtual goods—something Zynga relies on for the bulk of its revenue—would rise to $15 billion by 2014. That would imply an average annual growth rate of about 19%. Two weeks later, it cited a new estimate that the number would be $14 billion by 2016, halving the growth rate to 9%.

If the growth rate continues to slow, that would call into question Zynga's valuation. At $7.09, its shares trade 29% below their IPO price, yet Zynga still fetches a valuation of roughly 10 times 2012 earnings before interest, taxes, depreciation and amortization. Videogame maker Electronic Arts, EA +1.82% which trades at a five times multiple, is boosting revenue about 5% a year. As research analyst Arvind Bhatia of Sterne Agee points out, Zynga's premium valuation looks more questionable if growth continues to slow.

That may be happening. For starters, top Zynga games like "CityVille" and "FarmVille" are declining quickly. According to AppData, the number of daily average users of those two games has fallen 54% and 38%, respectively, since October. Another game, "Empires and Allies," has seen daily users fall 70%. Some games like "Words With Friends" and Zynga poker continue to be popular. But the company's new games aren't catching on like old ones.

Revenue continues to rise, perhaps because the company is clever at using data analysis to sell more virtual goods to the roughly 2% of players who actually pay for them. The other 98% play Zynga's games for free. But even the most addicted players may fall away over time as games diminish in popularity.

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The effects of Facebook’s IPO on Social Gaming, Innovate Gaming

The effects of Facebook’s IPO on Social Gaming, Innovate Gaming | Poker & eGaming News | Scoop.it

Facebook is looking to raise up to $16 billion through its IPO and fuel growth, mainly by buying up smaller companies and integrating features, such as its recent $1 billion acquisition of photo sharing app Instagram. This will offer a larger and more diverse breadth of advertising opportunities.

 

Facebook prohibits real-money wagering with no plans to change that any time soon. Instead, customers can purchase facebook credits to use within social casinos and companies pay facebook a 30 percent share of revenue.

 

Games need to be fun and engaging for players to spend their cash when there are other free-to-play options, rather than just enticing with large pay-outs and highly volatile bonus features. This opens the market to a larger demographic could change many negative views about the gambling industry that could rub off in other sectors.

 

Other sources:

http://www.google.com/finance?q=NASDAQ:FB

http://www.socialmediation.com/facebook-announcement-new-app-centre/

http://www.gaming-awards.com/NEWS/archives/9750

http://www.gaming-awards.com/NEWS/archives/9711

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Social Gaming Executives Call for Self-Regulation, David Altaner Gambling Compliance

European social gaming executives yesterday called for their young industry to consider self-regulation, due to the explosive potential of offering poker and casino games for free.

 

"What happens when you get Pokemon Poker, or Hello Kitty Roulette?" said Harry Lang, head of brand marketing at JackpotParty.com, an online gambling site which is a subsidiary of WMS games maker.

 

The traditional online gambling business works hard to keep under-18s from betting, as its licences are at stake. In contrast, social gaming’s biggest outlet is Facebook, where users can be as young as 13.

 

What the panellists called "social gambling", or social games that use the techniques of gambling to lure people who play for fun rather than cash, is a growing trend — according to one estimate, 16 percent of games on Facebook are now casino-oriented.

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Social Gambling to Push Mobile Wagers to $100bn, Windsor Holden Juniper Research

Social Gambling to Push Mobile Wagers to $100bn, Windsor Holden Juniper Research | Poker & eGaming News | Scoop.it

A surge in social gambling activity, along with the introduction of intrastate casino and lottery services in the US, will help push global annual wager via mobile handsets and tablets to $100 billion by 2017, up from just under $20 billion last year.

 

UK-facing sportsbooks has over the past year seen 20% of online wager occurring via mobile devices.

 

However, the report noted that while sports betting currently accounted for the largest share of mobile gambling, it would be overhauled by casino gaming within five years. Social gaming companies such as Zynga are seeking to move from play-for-fun casino games into real money gambling, while pureplay mobile casinos including Probability have begun to integrate with the Facebook mobile platform. Consumers will be able to use their social networks to register for casino games, substantially increasing both the reach and engagement of such services.

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Pokerstars in social media integration, Tom Victor

Pokerstars in social media integration, Tom Victor | Poker & eGaming News | Scoop.it

PokerStars has launched ‘PokerStars Boom!’, a tool which allows players to share their winning poker hands with friends via social networks.

 

Currently available in France and Italy, and soon to be rolled out globally by the operator, players can click a button within the PokerStars client to share video replays of hands on sites such as Facebook and Twitter.

 

There is also an option to upload videos to the Boomplayer mini-site, where players can vote or comment on content, or share via email or social media.

 

Other articles:

http://pokerupdate.com/news/networks-and-rooms/pokerstars-launch-innovative-social-media-hand-replayer/

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