Bally Technologies and Amaya Gaming sign poker content agreement
U.S. partnership will also include other online casino content
MONTREAL, Canada, February 11, 2013 — Amaya Gaming Group Inc. (TSX.V: AYA) today announced the signing of a memorandum of understanding with Bally Technologies, Inc. (NYSE: BYI) to integrate Amaya’s Ongame Poker Platform (“Ongame”) and casino suite into Bally’s award-winning iGaming Platform.
Ongame’s best-of-breed solution will be Bally’s preferred poker provider in the emerging U.S. online gaming market. Ongame’s global online poker network includes 25 of the e-gaming industry’s strongest brands, owned by a total of 19 operators in regulated jurisdictions, and currently reaches more than 20 million customers in over 25 markets. Ongame also operates regional networks in France, Italy and Spain.
The ability to integrate Ongame’s poker platform and other iGaming content will provide land-based casino operators another best-in-class business-to-business offering and allow them to utilize world-class technology, while maintaining control of their operations through a proven, licensed gaming supplier.
Additionally, casino content created by Amaya, will be integrated into Bally’s iGaming Platform, giving casino operators additional world-class content in Bally’s open platform.
“We are delighted to add Bally as a partner in the US Market,” commented Darcy Krogh, VP Business Development of Amaya Gaming Group. “They are an established global brand with great customer reach in the land based gaming industry. The combination of Bally and Amaya should provide casino operators and their players many benefits of a strong strategic alliance, bringing state of the art poker and casino content to the market.”
Bally Technologies’ Vice President of Business Development John Connelly said: “Ongame is a world leader in the online poker space and we are excited to incorporate their best-in-class offering into the Bally iGaming platform. This relationship further validates the current transformation within the online gaming sector, which integrates traditional and online casino systems, allowing casino operators to protect their data, while offering their customers Best in Class content.”