Swedish gambling monopoly Svenska Spel is investigating its video lottery terminal brand “Vegas”, after years of criticism that the terminals are increasing the numbers of problem gamblers. The lucrative “Vegas” terminals, located in restaurants and pubs, offer games that are classed as "high-risk" with one in ten players in Sweden being classed as a problem gambler.
Svenska Spel has more than 6,700 terminals located around Sweden that have a maximum betting limit of 5 SEK ($0.7) per hit and a 500 SEK ($75) jackpot. Each licence allows a maximum of five terminals. The Vegas terminals are the most lucrative product on Svenska Spel’s platform with a turnover of just over 2bn SEK ($300m) in 2011.
Swedish studies have suggested the number of terminals located in deprived areas was higher than numbers in wealthy areas.