- Significantly more people in both the US and UK are playing social games now compared to January 2010 (41% vs. 24%).
- The number of Avid social game players (those who play at least six hours a week) more than doubled from 7% to 15%.
- Desktop and laptop computers continue to be the primary device used when playing social games but use of game consoles and handheld devices (mobile phones and tablets) is increasing. - The number of social gamers who purchased virtual currency with real-world money increased sharply compared to January 2010 (26% vs. 14%). This equates to a 86% increase and 31 million people. - More people between the ages of 18 – 29 are playing social games and, as a result, the average age of a social game player has declined from 43 to 39 years. - Ads promoting games on social networking sites and word of mouth (recommendation from friend, relative, colleague or receipt of an alert from an online friend) continue to be primary ways Internet users hear about new social games.
- The average number of social games played increased, with current social gamers playing an average of 7.8 different social games compared to 6.1 in January 2010. Avid social gamers have played an average of 11.4 social games.
- The number of Avid social game players (those who play at least six hours a week) more than doubled from 7% to 15%.
- Desktop and laptop computers continue to be the primary device used when playing social games but use of game consoles and handheld devices (mobile phones and tablets) is increasing. - The number of social gamers who purchased virtual currency with real-world money increased sharply compared to January 2010 (26% vs. 14%). This equates to a 86% increase and 31 million people. - More people between the ages of 18 – 29 are playing social games and, as a result, the average age of a social game player has declined from 43 to 39 years. - Ads promoting games on social networking sites and word of mouth (recommendation from friend, relative, colleague or receipt of an alert from an online friend) continue to be primary ways Internet users hear about new social games.
- The average number of social games played increased, with current social gamers playing an average of 7.8 different social games compared to 6.1 in January 2010. Avid social gamers have played an average of 11.4 social games.
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