Verizon Wireless has “gamified” its community web site and received a big boost in traffic as a result.
Gamification is the use of game-like mechanics to increase engagement with non-game activities. It’s becoming a popular way to boost interest in everything from corporate web sites to education. Verizon employed gamification vendor Gigya, which was brought aboard through digital agency Modal. Gigya considers the implementation to be a case study in gamification.
Gigya has 125 employees and has raised $15.3 million to date from Benchmark Capital, Mayfield Fund, and others. The company plans to expand to about 175 people this year. Rivals include Badgeville, Bunchball, and Big Door.