The European Court of Justice has ruled that an EU Member State cannot prohibit gambling advertising from another Member State merely on grounds that the protection guaranteed in that Member State is not identical to the domestic rules.
* When granting advertising permits "the levels of protection for gamblers that exist in the various legal systems concerned must first be compared."
* A Member State can require that "the applicable legislation ensures protection against the risks of gaming that is in essence of a level equivalent to that which it guarantees itself". But, it cannot require "the rules in the other Member State to be identical" to its own, which would be disproportionate.
The ruling is a further illustration of the need for harmonisation of online gambling laws in EU States, the trade body European Gaming and Betting Association said.