As online gambling legislation looks set to change in America, and social gaming continues to grow in popularity, the line between gambling and gaming is set to become less and less distinct. Whatever path Zynga chooses their growth is almost guaranteed. They are certain to enter the real money gambling market sooner rather than later and it wouldn’t be surprising if within a year players are able to enjoy a real money version of Zynga poker.
Recent crossovers between social gaming and gambling include the purchase of Playtika by Caesar’s Entertainment and Double Down Interactive by International Game Technology. However, it is Zynga, after announcing at the beginning of the year that they are looking for partnerships in the gambling area, who really are at the forefront of the gambling-gaming crossover.
Mark Pincus, the CEO of Zynga, has said that the possibilities of social gambling games are “mind-blowing”. Zynga’s partnership with gambling operators Wynn could lead to an extremely powerful franchise if they manage to use Wynn’s reputation and expertise to their advantage. This may lead to the formation of another company and see Zynga sell off its “family friendly” side to Facebook.
- 33.8 million active players (per month).
- 61 million likes on Facebook. The only page with more likes? Facebook itself.
- 55 million hands daily.
- “Pays out” 16 trillion in chips daily. If each chip represents a dollar, that pays off the U.S. national debt in…less than a day, with a little more than 200 billion chips to spare.