Social casino game startups are the cliché of 2012. Everybody is either starting a new company in this hot market — on the bet that the U.S. will allow online gambling sites again — or spending a lot of money acquiring casino game startups.
But Playstudios believes it is different because it is a blend of Silicon Valley and Las Vegas. They’ve signed up MGM Resorts International, which owns 80 percent of the casino properties on the Las Vegas Strip, as their marketing partner.
The myVegas app on Facebook is a social gaming destination, where players can come to enjoy games such as Blackjack or slot machines. You can earn virtual currency by playing the games and earn real rewards such as trips to real-world casinos. Then you can build out your own fantasy version of the Las Vegas Strip in a kind of meta-game.