Publishers like Kabam, which recently launched Kingdoms of Camelot, and Kixeye, the publisher behind Backyard Monsters, have aggressively moved into the emerging space of hardcore social gaming. And based on our numbers, their bet is paying off. In Brazil, where hardcore social games are particularly popular, we recorded a monthly ARPPU of $22.36, up from $17.41 in February.
Case in point, for City Building games, generally regarded as a more mainstream genre, we recorded a monthly ARPPU of $10.29 in Brazil during the month of March. Or, more than $10 below hardcore social games.