Betfair, a renowned bookie operating in full compliance with British gambling laws, prepared a set of new fixed-odds offerings. The wagering propositions are designed to compete with traditional land-based bookmakers.
The new website will be operational just in time for the EURO12 football championships and is supposed to further extend the already impressive betting offers of Betfair. Currently, the group’s management considers the fixed-odds area to be the weakest link in the chain of Betfair’s wagering propositions.
Betfair already enjoys over four million active members, and remains one of the most trusted and popular online bookmakers in Britain and Europe. The new site is expected to further boost the membership numbers by up to 30 percent.
The new site is being developed by Openbet, a true professional in online betting software, and already a partner of such well-known online sportsbooks as Paddy Power, William Hill and SkyBet.