Facebook is looking to raise up to $16 billion through its IPO and fuel growth, mainly by buying up smaller companies and integrating features, such as its recent $1 billion acquisition of photo sharing app Instagram. This will offer a larger and more diverse breadth of advertising opportunities.
Facebook prohibits real-money wagering with no plans to change that any time soon. Instead, customers can purchase facebook credits to use within social casinos and companies pay facebook a 30 percent share of revenue.
Games need to be fun and engaging for players to spend their cash when there are other free-to-play options, rather than just enticing with large pay-outs and highly volatile bonus features. This opens the market to a larger demographic could change many negative views about the gambling industry that could rub off in other sectors.