If various Multi-National companies are able to pay to boost the popularity of their posts, then our newsfeeds could be saturated with the latest games on offer, as opposed to what your friend had for breakfast.
According to seekingalpha.com “Facebook’s IPO, slated for May 18, could provide a short-term catalyst for Zynga. Going forward, growth in the user base and online gaming could make this stock a solid long-term investment. If you look at the long-term trends Jim Cramer talks about in mobile, cloud, and social media strategies, Zynga is in a great position in all of these areas. Zynga accounts for 15% of Facebook’s revenue, yet Zynga is only worth about $6 billion with a little over $1 billion in cash. Facebook will likely be worth over $100 billion after its IPO.”
Furthermore, it looks as though Facebook is slowly letting its barriers down when it comes to online gambling businesses advertising. The company has since relaxed those rules – the Facebook Advertising Guidelines webpage has a specific online gambling clause under the Gambling and Lotteries subsection of the Ad Content section: “Ads that promote or facilitate online gambling, games of skill or lotteries, including online casino, sports books, bingo, or poker, are only allowed in specific countries with prior authorization from Facebook.”
The latest changes stem from Facebook users struggling to make their posts stand out. The Telegraph reports: “Facebook is set to go public on the stockmarket with an initial valuation of $96billion, and is likely to look over time at a range of other ways in which it can earn money.”