When US-technology firm IGT bought Swedish poker network Entraction for $114 million it raised more than a few eyebrows in the poker industry. This was a major US technology firm entering into the online poker space in a very visible way. There could only be one conclusion. They knew something: online poker legislation was on its way soon.
But that is to diminish the potential for growing what was previously known as the Entraction Network, and is now known as IGT Poker, in Europe. IGT Poker is currently the 13th largest poker network on PokerScout, but as Peter Laverick, director of marketing at IGT Interactive, notes it has a huge amount of growth potential if it can target some of its rivals big clients.
Nonetheless it's the US market that remains the biggest opportunity. With IGT having close relationships with many US casino groups it is well placed to cash in on any regulation stateside.