Svenska Spel CEO Lennart Käll has once again highlighted his company’s inability to effectively compete with overseas operators due to its licence restrictions, stating that while the company’s gaming revenues have returned to the level of a few years ago, the Swedish gaming market as a whole has grown by approximately SEK1.0bn (US$149m).
“The range of offerings over the Internet, mobile and tablets is increasing at a rapid rate. Today, casino games online and on mobile phones account for much of the growth of the market, a form of gambling that Svenska Spel in its current situation does not have permission to offer.”
“The positive quarter is encouraging but we still have a challenge to counter the loss of market share to our competitors,” added Käll.
“To increase our competitiveness we need to increase our investment in the digital platform. To finance an increased level of investment, we will improve cost efficiency and better define roles and responsibilities, implementing an extensive restructuring program over the coming years.”