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Would EA venture into real-money online gambling? Dean Takahashi VentureBeat

Would EA venture into real-money online gambling? Dean Takahashi VentureBeat | Poker & eGaming News | Scoop.it

Social gaming giant Zynga has announced it will move into real-money online gambling in early 2013. Electronic Arts has a big stake in casual social casino games such as Lucky Gem Casino Slots, and it has a relationship with the World Series of Poker TV series.

 

But it hasn’t decided yet whether to add real-money gambling to those games, according to Frank Gibeau (pictured below), the president of EA Labels and the head of the company’s game development efforts. It would be easy to do, but there’s a lot of discussion about the complexity it would add to the business and whether it’s the right thing to do culturally, Gibeau said.

 

“The leap from [social casino games] to real money is conceptually small, but it is a complicated one,” Gibeau said. “It’s a world market issue. There is a lot of U.S. regulation. There are fully regulated markets all over Europe and some emerging in Asia. I do thing real-money will be a growth driver for gaming. I have nothing to announce. We’re following the trends and events in real money. “

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Mobile and Social gaming setting trends for iGaming industry, Innovate Gaming

Mobile and Social gaming setting trends for iGaming industry, Innovate Gaming | Poker & eGaming News | Scoop.it

The growing strength and popularity of mobile and social gaming is shining a light into the direction of the online gaming industry.

 

The powerhouse behind this change seems to be the recent news from Zynga, a leading developer of Facebook games, in which they announced plans to move into real money gaming on mobile and social platforms.

 

Most recently, Big Fish Games, a company based in Seattle, has started to offer real money betting to players in the United Kingdom.

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Electronic Arts Sues Zynga, Says The Ville Is An 'Unmistakable Copy' Of The Sims - Seeking Alpha

Electronic Arts Sues Zynga, Says The Ville Is An 'Unmistakable Copy' Of The Sims - Seeking Alpha | Poker & eGaming News | Scoop.it
EA is suing Zynga for being inspired by The Sims when creating The Ville. If you cant beat them - sue them.
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Social gaming is transitioning from Facebook to AppStore and GooglePlay, Bloomberg

Social gaming is transitioning from Facebook to AppStore and GooglePlay, Bloomberg | Poker & eGaming News | Scoop.it

CrowdStar has proclaimed mobile as the new driving force behind the social gaming scene, with CEO Peter Relan stating that the "writing is on the wall" for Facebook's hand in the market.

The social network Facebook remains unable to get to grips with users transitioning to its mobile version, leaving studios that depend on the original web edition high and dry. "Facebook's biggest challenge this year has been figuring out the transition to mobile - they're seeing users flock from Facebook.com to its mobile app," said Relan.

"There is the obvious advertising problem on mobile. However, there's also a huge technological problem which is: games cannot be embedded in Facebook's mobile app. "As a result, Apple and Google are stepping in and driving the revenues of mobile games on the App Store and Google Marketplace."

As a result, Relan said 'irrational investor panic' is the main cause behind a 70 percent drop in Zynga's stock, with those with cash to invest looking to cut ties with developers too reliant on Facebook.

Indeed, CrowdStar dropped all development on games for Facebook.com in favour of a focus on smartphones back in April, though the company is still utilising the recently launched App Center for mobile.

 

Other sources:

http://www.pocketgamer.biz/r/PG.Biz/CrowdStar+news/news.asp?c=43526

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Mobile and online game acquisitions heat up in 2012, Dean Takahashi at VentureBeat

Mobile and online game acquisitions heat up in 2012, Dean Takahashi at VentureBeat | Poker & eGaming News | Scoop.it

The game merger and acquisition craze is still hot in 2012 thanks to the rapid growth in the number and size of game deals this year.

 

Two big deals signal the shift that is happening this year toward mobile and cloud gaming. Zynga bought OMGPOP for at least $180 million as it sought to capture the benefits of the fast-growing mobile gaming title Draw Something. And Sony gave a big endorsement to cloud gaming with its $380 million acquisition of Gaikai.

 

In 2011, Zynga was among the top three in all of tech in terms of the number of companies acquired — 13. 

 

In Asia this year, where lots of game companies have gone public and are flush with cash. NetEase has the most cash with $2.2 billion in cash. Tencent has $1.25 billion. Shanda Interactive has $1.2 billion. Ren Ren has $1.05 billion. Others with a lot of cash include Sohu, Shanda Gaming, cYou, Perfect World, Giant Interactive, KongZhong, The9, and Taomee.

 

Game M&A deals totaled $3.5 billion in 2011, compared to less than $1.5 billion in 2010. Seven major game companies (Zynga, Gree, WeMade, Tencent, IGT, Rovio, and Nexon) acquired 21 companies in the first half of 2012. As you can see in the chart below, online games were the hottest category for game acquisitions, accounting for 71.5 percent of deals in 2011, compared to just 43.2 percent of deals in 2010.

 

Mobile games would account for the bulk of game-related M&A deals in 2013. Mobile is expected to account for 42 percent of all deals in gaming in 2013, while online will account for 39 percent. Soltys noted that smartphone penetration of the U.S. population is now at 50 percent. Ten percent of U.S. households now have three or more iPads. iPad and overall mobile data usage is up dramatically.

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B2B social gaming nearly non-existent, Gaming Intelligence

Nyx, with its NextGen Gaming studio, and Cozy Games are two of a very select group of B2B suppliers to have made any impact at all on the facebook gaming environment. If you look at the bare statistics, that impact looks limited compared to the likes of Zynga, Double Down Interactive and Playtika but Davey has been won over, as has his counterpart at Cozy, Sree Vanga.

 

Thus far neither Cozy or NextGen has persuaded a real money operator to dive in. Wheeler and Johnson believe they will although there is some consternation from operators mulling how best to approach it. Some believe they need the killer app before entering while others believe they can launch with something more generic while they learn about how to exploit the facebook platform. Others would just prefer it to go away.

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Zynga CEO Mark Pincus about online gambling, Adam Lashinsky Fortune Tech

The real-money gambling industry is a $15 billion industry in legal, regulated markets around the world like the UK and EU countries.

 

We're actively exploring the opportunity of enetering this market. Given that our poker game is the largest poker game in the world; we probably have the largest bingo game now in the world. I think soon we'll be the largest slots provider in the world for free gaming.

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Zynga CEO bets on mobile gaming, VentureBeat

GamesBeat lead writer Dean Takahashi interviews Mark Pincus, CEO of social gaming firm Zynga, about crossing over from social games to mobile.

 

“We found on Facebook that games can get viral and pass through a lot of people,” Pincus said. “Really, on mobile, games spread through word of mouth. It happens in pools and hotels and airplanes. It doesn’t happen online. I’m excited about when it can happen online, and it can happen at a much faster rate.”

 

Pincus said his company goes head-to-head against rivals in existing game genres by making experiences more social and modifying them to suit consumer tastes after they ship. He says the result is usually an expansion of a game genre to many more consumers than what previously existed in the category. That effect, he says, is a blue-ocean strategy, not a red-ocean strategy (market-share battle).

 

The opportunity of real-money gaming is exciting, listen more at 22:40.

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Mobile strategy key to exceed billion gamers, David Ko at Zynga

Mobile strategy key to exceed billion gamers, David Ko at Zynga | Poker & eGaming News | Scoop.it

Mark Pincus wants Zynga to reach a billion players. Facebook has been good to Zynga over the past five years, but the social network is not going to give it that many users. To get there, he’s counting on David Ko, the social gaming company’s chief mobile officer.

 

"If you look at the combined network of mobile and web today on the Zynga Network, there’s about 300 million monthly users. There’s about 65 million daily active users, who we call DAUs. We’ve announced previously that there’s about 21 million on mobile, daily active users, on the average for the quarter."

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Will Zynga Make the Switch to Real Money Poker, Matt Holden Online Casino Archives

Will Zynga Make the Switch to Real Money Poker, Matt Holden Online Casino Archives | Poker & eGaming News | Scoop.it

As online gambling legislation looks set to change in America, and social gaming continues to grow in popularity, the line between gambling and gaming is set to become less and less distinct. Whatever path Zynga chooses their growth is almost guaranteed. They are certain to enter the real money gambling market sooner rather than later and it wouldn’t be surprising if within a year players are able to enjoy a real money version of Zynga poker.

 

Recent crossovers between social gaming and gambling include the purchase of Playtika by Caesar’s Entertainment and Double Down Interactive by International Game Technology. However, it is Zynga, after announcing at the beginning of the year that they are looking for partnerships in the gambling area, who really are at the forefront of the gambling-gaming crossover.

 

Mark Pincus, the CEO of Zynga, has said that the possibilities of social gambling games are “mind-blowing”. Zynga’s partnership with gambling operators Wynn could lead to an extremely powerful franchise if they manage to use Wynn’s reputation and expertise to their advantage. This may lead to the formation of another company and see Zynga sell off its “family friendly” side to Facebook.

 

Zynga Poker:

- 33.8 million active players (per month). 

- 61 million likes on Facebook. The only page with more likes? Facebook itself.
- 55 million hands daily.
- “Pays out” 16 trillion in chips daily. If each chip represents a dollar, that pays off the U.S. national debt in…less than a day, with a little more than 200 billion chips to spare.

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The global mobile gaming war is heating up, Daisuke Wakabayashi & Spencer E Ante at WallStreetJournal

The global mobile gaming war is heating up, Daisuke Wakabayashi & Spencer E Ante at WallStreetJournal | Poker & eGaming News | Scoop.it

The global mobile-game market is expected to increase nearly fivefold from $3.77 billion in 2010 to $17.6 billion in 2015, according to the research arm of Tokyo-based Ichiyoshi Securities.   The war is taking place on smartphones with names like Gree, DeNA, Zynga, Apple and Google.

Zynga has a massive base of people familiar with its games, like "Farmville" and "Words with Friends," on Facebook. But it is still relatively new to mobile games.

The rivalry is heating up at a time when the fragmented mobile-game world is starting to consolidate. Gree bought game maker Funzio for $210 million last month, giving it popular titles such as "Modern War" and "Crime City." Zynga purchased OMGPOP, the maker of hit game "Draw Something," for $183 million in March.

Zynga lags the Japanese companies in converting game players into paying customers.

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Zynga stock slips after player drop, Enid Burns redOrbit

Zynga stock slips after player drop, Enid Burns redOrbit | Poker & eGaming News | Scoop.it

Since its IPO last December, Zynga has gone from a wildly popular game publisher with over 10 million regular players with the company valuation at $10 billion, down to a dwindling company with roughly six million players and a stock price falling under $5. During the IPO, the stock began trading at $9.50. Audiences are moving from the popular “-ville” games such as FarmVille and CityVille to other games.

 

Analysts are attributing a shift in online app-based games to mobile games for the drop in audience. Mobile game quality is similar, if not better, and mobile games have the added advantage of being playable at any time, anywhere. 

 

The loss of audience could just be fatigue of maintaining a virtual world. Texas HoldEm, for example, is played one hand at a time, rather than building a home in CityVille or farm in FarmVille.

 

Source: http://www.appdata.com/leaderboard/developers

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Peak Games grows to No. 3 social gaming firm by focusing on the Middle East

Peak Games grows to No. 3 social gaming firm by focusing on the Middle East | Poker & eGaming News | Scoop.it

Peak Games, a publisher that focuses on emerging markets for games such as the Middle East, says it has become the third-largest social game publisher on a worldwide basis.

 

Daily active users worldwide on Facebook:

Zynga: 56 million
King.com: 12 million

Peak Games: 9.7 million = 5,7 own + 4 million from sister companies

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Real money gambling will not save Zynga, Jeff John Roberts GigaOm

Real money gambling will not save Zynga, Jeff John Roberts GigaOm | Poker & eGaming News | Scoop.it

Zynga is screwed and its share price shows it.  The game maker’s shtick of selling virtual hay for virtual horses is looking more like an internet fad rather than a viable business model. Meanwhile, Zynga’s recent games have been a flop and its longtime ally, Facebook, is looking for new partners.

 

According to Chris Griffin, CEO of gambling hub Betable, the winners and losers in the internet gambling market are being determined very quickly and Zynga will be hard-pressed to catch up. Griffin points to the mobile launch this week of Big Fish Casino — a game that lets people gamble on their iPhone in places like the U.K. The presence of these rivals mean there could be little left for Zynga.

 

“Big Fish has a six to nine month head start on Zynga … It’s a false notion that gambling will save them because the valuable players are already locked up and there is loyalty there,” says Griffin, who adds that the current population of Zynga users are unlikely to become overnight gambling fiends.

 

The bottom line is that gambling may be a huge potential revenue stream but that doesn’t mean any of it will go to Zynga.

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Why Zynga's real-money gaming opportunity is small, Seeking Alpha

Why Zynga's real-money gaming opportunity is small, Seeking Alpha | Poker & eGaming News | Scoop.it

One of the blue-sky opportunities that Zynga is exploring is to begin offering real money games in addition to its play money games. Essentially, the firm could take some of its existing games like poker, slots, bingo, and/or blackjack and give the user the opportunity to wager real money for real payouts-basically an online casino. As online gambling is already legal in parts of Europe, you can expect that area to be the first geography the firm focuses on. And while online gambling is currently illegal in the US, there has been some discussion of legalizing it (at least on a state-by-state basis).

 

There is a fair amount of risk that comes with entering a highly regulated business. In highly regulated businesses, there is a dramatically higher likelihood that the firm could be fined significant amounts of money or face civil and criminal charges for any violations. While partnering with established players in this business could mitigate some of this risk, a partnership will also decrease the size of the opportunity. Additionally, there is also the risk of an image problem. Gambling firms are seen as aiding a vice and if this reflects poorly on Zynga it may hurt their existing business. None of these risks are insurmountable, but should be considered carefully.

 

Bottom-Line: The non-US real money gaming opportunity is likely smaller than many people realize and the US gaming opportunity,while potentially large, far from a slam dunk.

 

Other sources:

http://www.gambling911.com/businessfinancial/facebook-hits-new-low-ipo-lock-ends-081612.html

http://www.gambling911.com/businessfinancial/zynga-adds-real-money-gambling-spends-75k-lobbying-efforts-081612.html

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Vasileios Volikakis's curator insight, May 9, 2013 10:03 PM

The questions then become how big are these markets, how difficult are they to enter, and what percentage market share can Zynga realistically hope to take. To answer the first question, H2 Gambling Capital estimates that the online poker gaming market (excluding the US) was €2.9b in 2011 and H2 estimates that this market will grow at a 6% CAGR rate through 2015 (€3.6b). To answer the second question on difficulty of enter these markets, we need to examine the regulatory environment. The regulatory environment across Europe is very fragmented with each country having its own regulation and restrictions.

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Stock tanking as Zynga misses already low expectations, Tricia Duryee at AllThings

Stock tanking as Zynga misses already low expectations, Tricia Duryee at AllThings | Poker & eGaming News | Scoop.it

Mark Pincus cites some good things that have happened:

- Zynga is now reaching 300 million monthly users.

- The company’s mobile footprint is now reaching 33 million daily active users, a five-fold increase, to make Zynga the largest mobile game network.

 

He said three factors led to a disappointing quarter:

- Declines in engagement and bookings due in part to changes Facebook made to its network, which favored new games.

- The Ville launched late in the quarter.

- Draw Something, which they acquired for $210 million, is not meeting expectations and suffered a dramatic decrease in daily active users. 

 

Other sources:

http://www.statista.com/topics/868/video-games/chart/502/zynga-s-monetization-problem/

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Can real money gamble save Zynga, TheMotleyFool

If that industry does become legal, Zynga could be a huge player and investors might want to place a call option. But that would be an unnecessary risk with other, quality companies on the market.

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Zynga to launch cash gambling by H1 2013 - reports massive loss, GamingIntelligence

Social gaming giant Zynga will launch real money gaming in regulated international markets by the first half of 2013 CEO Mark Pincus said yesterday, after the company reported a $22.8m loss in second quarter results.

 

Zynga has online gambling games “under development” and plans to launch them in international markets by the first half of 2013, subject to the company being awarded licences, CEO Mark Pincus announced yesterday.

 

Q2 and H1 Results

US Dollars (US$) H1 2011 H1 2012
Online Game Revenue 493.9m 584.3m
Advertising Revenue 28.2m 69.1m
Total Revenue 522.0m 653.5m
Cost and Expenses 472.8m 777.5m
Income/(Loss) from Operations 49.2m (124.0m)
Net Income/(Loss) 18.1m (108.2m)

 

Other sources: 

http://pokerupdate.com/news/business-and-finance/zynga-real-money-gaming-plans-to-progress-despite-disastrous-earnings-report/

http://venturebeat.com/2012/07/25/zynga-to-launch-real-money-gambling-online-games-in-2013/

http://pokerfuse.com/news/media-and-software/zynga-to-launch-gambling-products-in-2013/

http://mashable.com/2012/07/25/zynga-q2-earnings/

http://techcrunch.com/2012/07/25/zynga-gambling-2013/

http://www.gamblingcompliance.com/node/49645

http://www.sfgate.com/business/bloomberg/article/Zynga-Misses-Estimates-as-Users-Flee-Social-Games-3735250.php

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Zynga taking bids for online poker platform, Legal Poker Sites

Zynga taking bids for online poker platform, Legal Poker Sites | Poker & eGaming News | Scoop.it

According to the eGR article, GTECH G2 and Playtech are the two major companies confirmed to have bid on providing the site to the largest social media poker site in the world. In addition, sources close to eGR say that Microgaming and Intralot have bids in for the platform.

 

The movement to a real money online poker platform has been in the works for a while now many feel that a $404 Million loss in 2011 expedited the company’s plans. Zynga has the largest mobile gaming network at 22 Million players and it is currently the highest-grossing game on iOS and Android.

 

This move is a bit interesting considering the fact that Zynga is reportedly the lead company interested in purchasing the Ongame Network from bwin.party. Should the platform successfully become the property of Zynga, the tender would seem unnecessary. Chances are that this tender is a backup plan should the Ongame negotiations fall through.

 

Other sources:

http://www.gambling911.com/poker/zynga-gets-bids-offer-%E2%80%98real-cash%E2%80%99-online-poker-072312.html

http://pokerfuse.com/features/in-depth/real-time-zynga-again-asserts-interest-real-money-gambling/

http://onlinepokerreport.com/zynga-another-online-poker-announcement/

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King CEO switches towards social gaming from tournament skill games, VentureBeat

Dan "Shoe" Hsu, editor in chief of GamesBeat, interviews King.com CEO Riccardo Zacconi.

 

King.com has made a big transition in the past year, shifting from casual tournament games on the web to offering social games on Facebook.

 

In less than a year, King.com became the No. 2 game company on Facebook with more than 52 million monthly active users, according to AppData. Riccardo Zacconi, chief executive of King.com, says the company credits its rise to the popularity of arcade-like casual games (like Bubble Witch, pictured above) on the popular social network, which was previously dominated by Zynga’s “simulation” games.

 

Rather than go head-to-head against Zynga, Zacconi said the company went for the “blue ocean” of the arcade-like, tournament-style games that were fresh territory on Facebook. The strategy is working, with 3 billion King.com games being played a month.

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Zynga adds NFC Near Filed Communication to poker game, Sarah Clark NFC World

Zynga adds NFC Near Filed Communication to poker game, Sarah Clark NFC World | Poker & eGaming News | Scoop.it

NFC peer-to-peer allows users with NFC enabled devices to establish a bidirectional connection between each other's device in order to exchange contacts and bluetooth pairing functions amongst many others and now will allow users to invite friends to play poker at the same table.

 

Here's how it works: while you're sitting at a table, place your Android Beam enabled device against your friend's Android Beam enabled phone or tablet and touch the screen to send them the invite. As long as your friend's phone is unlocked, they will be able to join your table and can choose to sit and play, or watch.

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Zynga battles to dominate the red ocean, not the blue, Dean Takahashi at VentureBeat

Zynga battles to dominate the red ocean, not the blue, Dean Takahashi at VentureBeat | Poker & eGaming News | Scoop.it

Zynga might roll right over its competitors in those categories because it’s the big kahuna of social games. It’s a perfectly good strategy for a market leader, and it’s worked for Zynga before.

 

Zynga showed only its “red ocean” strategy, not a “blue ocean strategy.” Zynga is charging head-on at its rivals, fighting for market share with the sharks as they go after the meat (in this case, Facebook players) in the bloody red ocean. The concept here was chronicled in 2005 in the book “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne. In a red ocean battle, the market share is fixed, and competitors fight each other for it in a zero-sum game. But in the blue ocean, where there are no competitors, a company can be successful by expanding the size of the market.

 

Just about every title that Zynga announced was in direct competition with a rival. The Ville, introduced by game designer Mark Skaggs above, is squarely aimed at taking players away from Electronic Arts’ The Sims Social. By the same token, EA’s own SimCity Social is aimed at Zynga’s CityVille. That’s a red ocean fight. With bubble shooter titles such as Bubble Safari and Ruby Blast, Zynga is going after rival King.com, which has soared in popularity in the last year with games that have short, one-minute gameplay times, much like arcade titles. And with its Matching with Friends game, Zynga is going after Wooga’s Diamond Dash and PopCap’s Bejeweled Blitz.

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Zynga’s Unleashed event June 26, Dean Takahashi at Venture Beat

Zynga’s Unleashed event June 26, Dean Takahashi at Venture Beat | Poker & eGaming News | Scoop.it

Zynga’s investors are eagerly awaiting the company’s Zynga Unleashed press event today at the social-game giant’s San Francisco headquarters.

 

As the darling of Facebook gaming, Zynga raised $1 billion at $9 billion valuation in December with its initial public offering. Since that time, the company’s stock rose from $10 a share to $14.69, only to plummet to around $6 a share yesterday.

 

The stock rose to its peak in March on rumors that the legalization of online gambling — should it ever happen across the U.S. — could benefit Zynga, which has the world’s largest online poker game (Zynga Poker) and has been investing in social casino games this year. Zynga is still dependent on Facebook for more than 90 percent of its revenues.

 

Zynga’s fundamentals, reflected in its 253 million monthly active users, have been pretty consistent in the past six months. It still has five times more users than its next closest competitor on Facebook. Zynga’s games still account for eight of the top 10 games in terms of monetization on the social network.

 

Zynga has nearly 3,000 employees, with more than 150 seasoned game designers. Zynga’s new Bubble Safari puzzle game has become the largest social game in daily active users. Zynga’s new slots game is now one of the top-grossing games on iOS (Apple’s iPod, iPad, and iPhone platforms). 

 

Zynga has also begun recruiting a number of game developers for its Zynga.com platform, which exists on the web outside of Facebook. Zynga’s growth opportunity lies in advertising revenue, which is well under 10 percent of the company’s business. Mostly, Zynga makes money through virtual goods sales, but new advertising initiatives may change that.

 

http://venturebeat.com/2012/06/26/zyngas-big-unleashed-event-strikes-out-with-investors/

 

During the event, Zynga unveiled new games including The Ville, ChefVille, Zynga Elite Slots, Ruby Blast for mobile, and Matching with Friends on iOS. It also described new features such as synchronous multiplayer play for its Zynga with Friends Network. And it offered a glimpse of FarmVille 2. Some observers dismissed these titles as derivative and unoriginal.

 

Beyond its own games, Zynga described games it will publish for other developers. It unveiled the Zynga applications programming interface (API) for speedy and more efficient third-party games, and it talked about four new third-party developers on its Zynga Partners platform, including 50 Cubes, Majesco, and Portalarium.

 

Other sources:

http://www.pocketgamer.biz/r/PG.Biz/Zynga+news/news.asp?c=42444

http://venturebeat.com/2012/06/26/zynga-rolls-out-new-games-for-casino-arcade-and-mobile-are-they-clones/

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Zynga launches casino games on iOS, Facebook

Zynga launches casino games on iOS, Facebook | Poker & eGaming News | Scoop.it

Social games powerhouse Zynga has entered the increasingly competitive world of virtual slot machine gaming with the launch Friday of Zynga Slots. Zynga aims for the mobile market: the game is only launched for iOS and not on Facebook or on its Zynga website.

 

Zynga’s new slots game follows the developer’s previous launches of Zynga Bingo and Slingo, another bingo game but with slots-type features.
 

Leading social games developers have been drawn to casino-type content as virtual casino games are considered to have both higher monetization rates and player retention rates than many other genres of virtual currency gaming. Zynga Poker recently became the most popular game on Facebook when surpassing both FarmVille and CityVille.

 

Other sources: http://www.gamblingcompliance.com/node/49372

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Acquisitions of social gaming companies have showed poor results, Gambling Compliance

The social gaming sector is estimated to grow from around $8bn in global revenues this year to around $15bn in 2015, according to Think Equity.

 

Caesars Entertainment acquired Playtika (Slotomania) for $170m in December 2011. Official company description: “A lot of effort, not a lot of results.”

 

888 Holdings acquired social poker and bingo games developer Mytopia for $18m in June 2010. Official company description: “Reduced expectations of income growth."

 

International Game Technology’sacquired DoubleDown Interactive for $250m in January 2012. Official company description:"Will need to grow its user base to generate profitability." (showing loss with 1,4 M daily and 5 M monthly users) The growth of users has been “dramatically below what we believe is necessary to achieve our estimate.”

 

Bwin.Party Digital Entertainment unveiled its Win.com social gaming division and announced the acquisition of  Velasco Services Inc. and Orneon Limited for $23m in may 2012.

 

MGM Resorts International is set to imminently launch its MyVegas social gaming site.

 

Wynn Resorts is according to rumours i talks with the largest social gaming developer Zynga.

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