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Unibet poker revenue grows 17%, CardPlayer

Unibet poker revenue grows 17%, CardPlayer | Poker & eGaming News | Scoop.it

Unibet Plc yesterday reported a 17 percent rise in its gross winning revenue for poker in the second quarter of 2012 to £3.50 million from £2.99 million a year earlier.

 

In the first six months of 2012 revenue was up 10.3 percent to £7.77 million from £6.97 million in the first half of 2011.

 

The rise in revenue is a welcome turnaround from full year 2011 figures which saw poker revenue drop by one-third and the 17 percent fall between 2009 and 2010.

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Fast-fold poker takes a grip on the poker industry, InsidePokerBusiness

Fast-fold poker takes a grip on the poker industry, InsidePokerBusiness | Poker & eGaming News | Scoop.it

There's no doubt that the fast fold poker certainly makes for a good business model. Per Hildebrand, founder of InstaDeal which offers Speed Poker as either a complete network solution or back office integration explains how the rake increase is substantial. 'Players are dealt 3-5 times more hands per hour compared to traditional online poker,' he says. 'Needless to say the rake revenues become substantial and can be compared to every player multi-tabling at your site.'

 

Hildebrand believes the format is the key to unlocking the recreational market. 'The recreational player's biggest mistake is to play too many weak starting hands,' says Hildebrand. 'This is usually because of boredom even though he may realise it's a bad long-term strategy. As he is dealt a new hand within seconds when playing Insta-deal, there is no longer a need for that type of player to “play every hand”.' And because players join a 'pool' and not a specific table, the 'bum-hunting' favoured by many a shark is no longer a legitimate strategy. 'Players can't chase players they wish to play with,' adds Hildebrand.

 

Lee Jones, PokerStars Home Games manager points to the stats from extensive Zoom beta test conducted in March and April which saw an astounding 300 million hands dealt. At one point, PokerScout.com reported that 25% of all cash games on PokerStars were being dealt on Zoom.

 

'It's a very simple concept, as the best ideas often are,' says Lydia Melton, Microgaming's head of network games. Because of the speed and excitement it may be more attractive to new poker players (including casino players) than other variants have proved to be in the past.'

 

But playing four times the hands also opens up the ability to multiply the bad decisions by four. And if the game is marketed at the casual player, it's safe to assume that there will be more bad decisions than good in the mix. In other words, casual players could also lose four times quicker than normal. It's a conundrum that Cutler's been wrestling with. 'If you've got a casual player who throws €40-50 a months at poker and they play usually about seven days in that period, then he could also easily burn through that €50 in a very short period of time,' he says.

 

For industry analyst Kim Lund, the deeper flaw with fast-fold lies in its unrealised potential. 'It's a huge step forward for online poker but so far we've only seen the most obvious application: do everything as before, just enable players to play more hands,' he says.

 

Lund says he'd like to see a more imaginative use of the underlying technology. Given his involvement with not too dissimilar products like Playhem Poker, Lund is reluctant to reveal how he would evolve the technology, but fully believes that if operators and developers start thinking outside the box, issues such as speed of losing won't be a problem. 'Loss speed is a very conceptual idea,' he says. 'The speed at which someone is losing say $20 is likely not the main reason why in the short-term they decide to reload or not. Change the fun factor and you can get away with an increase in loss speed.'

 

But Cutler is confident that could all be about to change. 'Where fast-poker really becomes a champion is in the mobile arena. That really is the true power of fast poker,' he says. 'Cash games and tournaments are too slow for the kinds of sessions associated with mobile usage and fast fold removes that issue.'

 

Other sources:

http://www.casinochoice.co.uk/2012/07/17/fast-poker-given-go-ahead-in-italy/

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Poker Revenue Up Seven Percent at Unibet from very low levels, Brendan Murray CardPlayer

Poker Revenue Up Seven Percent at Unibet from very low levels, Brendan Murray CardPlayer | Poker & eGaming News | Scoop.it

Unibet Poker has issued its interim statement for the first three months of 2012 with poker gross winning revenue up seven percent year-on-year to £4.27 million from £3.98 million in the same period of 2011.This compares to a fall of 33 percent in 2011 from 2010.

 

Earlier this month the company completed the takeover of Bet24 including its poker room which will move from the Ongame network to Microgaming.

 

Poker accounts for eight percent of Unibet’s total gross winning revenue.

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Unibet reports successful first quarter, Igaming Business

Unibet reports successful first quarter, Igaming Business | Poker & eGaming News | Scoop.it

Malta-based online gambling operator Unibet Group has released its interim financial results for the first quarter of 2012 and revealed that gross winnings revenues for the three-month period increased by 36 percent year-on-year to £51.1 million.

 

Unibet completed the acquisition of rival Nordic Betting Limited earlier this month for £11.25 million while February saw it spend £13.6 million in order to purchase Australian independent online corporate bookmaker Betchoice Corporation Party Limited. It also shelled out £4.8 million in November to take control of French operator Solfive SAS, which is the firm behind the EurosportBet and EurosportPoker brands, and revealed that these expansions resulted in first quarter betting duty of three million pounds alongside merger and acquisition expenses of £800,000 in addition to amortisation of another £800,000.

 

However, earnings before interest, tax, depreciation and amortisation for the first quarter rose 16.7 percent year-on-year to £15.3 while profits from operations improved by 3.5 percent when compared with the same period in 2011 to £11.6 million.

 

Unibet reported a profit before tax for the first quarter of £11.7 million, which was an improvement of some 8.3 percent year-on-year, with this figure after duties swelling by eight percent when compared to the first three months of 2011 to £10.8 million.

 

Other sources:

http://pokerupdate.com/news/unibet-revenues-skyrocket/

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Unibet Pulls Out of Spain, Will Transfer Players to PAF, Nick Jones Pokerfuse

Unibet Pulls Out of Spain, Will Transfer Players to PAF, Nick Jones Pokerfuse | Poker & eGaming News | Scoop.it

Another big online gaming brand Unibet, that operates an online poker room on Microgaming internationally and in France, is withdrawing from the Spanish market. The move comes in advance of pending legislation in the country that will regulate online poker and other online gaming.

 

However, a deal has been struck with PAF—who runs a poker room on the Ongame as well as the GTECH G2/Boss Media platform—to offer online gaming services to Unibet customers once the belated Spanish online gaming licenses are finally issued.

 

At least 40 operators thought to be hopeful applicants, including all the major players: PokerStars, PartyPoker, iPoker, Ongame and GTECH G2 are all touted to be on the list. Microgaming will be present at least with Ladbrokes, who extended their existing agreement with the software provider to bring poker to Spain when it goes live.

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Ongame offers best b2b Android poker, Robert O'Connor Android Poker Sites

Best Android Poker Software:

1. 888poker

2. PokerStars

3. bwin poker (Ongame)

4. Unibet (Microgaming)

5. Terminal Poker

6. Switch Poker

 

Other sources: 

http://calvinayre.com/2012/07/20/poker/poker-on-the-go/

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Online Poker in Spain: Who's In? Pokerfuse

Online Poker in Spain: Who's In? Pokerfuse | Poker & eGaming News | Scoop.it

Since December, we have seen various operators bowing out (notably Bodog, Unibet and other Microgaming skins). A last minute surprise—a demand from the Spanish tax man to pay four year’s of back-taxes—has raised questions as to which poker rooms will be getting licenses in a few days’ time.

 

Still no official list has been published, but given recent statements from various operators we have a good idea of who has their fingers crossed for a license.

 

PartyPoker: €31m in back-taxes paid.

Ongame: Betfair paid ~€10m, poker license application “shortly.”

888poker: €8.7m paid.

PokerStars

iPoker: Bet365, William Hill and Paddy Power

Microgaming: Ladbrokes and StanJames.

Boss Media/GTECH G2: Sportingbet has €17.2m paid—but sportsbook only?

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Betsson and Unibet hoover up the competition, Gaming Intelligence

Mergers and acquisitions have come thick and fast in the Nordic region in recent weeks. First Unibet bought Bet24, the online gaming company of Sweden’s Modern Times Group, for €13.5m. Then Betsson marched into the fray with its €65m acquisition of Nordic Gaming Group (NGG) and its NordicBet, Tobet and Triobet brands.

 

Betsson CEO Magnus Silfverberg believes it important to note Betsson is the region’s largest operator although he can also laugh at himself for doing so. (And both companies recorded revenues of around €190m at the end of 2011.) Unibet CEO Henrik Tjärnström, for his part, is keen to point out that Betsson had a couple of bad quarters and has bought growth twice (with Betsafe last year and now NGG) to address that.

 

If the two companies share a nationality and a penchant for acquisitions there is a lot more that divides them. Predictably both attribute the consolidation of the Nordic market to the seemingly unstoppable march of regulation - both now in Denmark but also in anticipation of change in Sweden. The drive towards economies of scale is an important factor in the consolidation.

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Unibet completes Bet24 acquisition, Robin Harrison EGR Magazine

Unibet completes Bet24 acquisition, Robin Harrison EGR Magazine | Poker & eGaming News | Scoop.it

Unibet has completed the acquisition of rival Scandinavian operator Bet24 from Modern Times Group as it looks to challenge former monopoly Danske Spil’s market leading position.

 

Following the announcement of the deal last month, Unibet has now paid 80% of the €13.5m (£11.25m) acquisition price in cash, with the final 20% to be paid by the end of June. Bet24’s players will ultimately be migrated to Unibet’s platform and the site rebranded, but will remain on its current platform for an interim period.

 

Bet24 becomes the third operator to be acquired by Unibet in the past six months,  acquired EurosportBET owner Solfive in November last year, and Australian operator Betchoice for AU$20m in February.

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