The betting application will be made available on Samsung’s internet enabled TVs, smartphones, tablets, Blu-ray players, home theatre systems and other consumer products. It allows viewers of broadcasted sports events to place bets via their TV remote control or other compatible device.


The deal follows the signing of a similar agreement in January of this year between Two Way TV and LG Electronics Australia.


The company currently has agreements in place to develop TV betting with two of the leading betting operators in Australia, Betfair and Sportingbet.