Nyx, with its NextGen Gaming studio, and Cozy Games are two of a very select group of B2B suppliers to have made any impact at all on the facebook gaming environment. If you look at the bare statistics, that impact looks limited compared to the likes of Zynga, Double Down Interactive and Playtika but Davey has been won over, as has his counterpart at Cozy, Sree Vanga.

 

Thus far neither Cozy or NextGen has persuaded a real money operator to dive in. Wheeler and Johnson believe they will although there is some consternation from operators mulling how best to approach it. Some believe they need the killer app before entering while others believe they can launch with something more generic while they learn about how to exploit the facebook platform. Others would just prefer it to go away.