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King plans Nasdaq float 2013, iGaming Post

King plans Nasdaq float 2013, iGaming Post | Poker & eGaming News | Scoop.it

King is planning to make an initial public offering on Nasdaq next year. The company, which started out making games for consoles, only moved into Facebook games in April 2011, but its launches such as Bubble Witch Saga now attract over 50m users a month via the social network – ranking it second only to Zynga in terms of popularity.

 

Riccard Zacconi, chief executive of King.com said it has been “nicely profitable” since 2005 and has a strong balance sheet, but that it is eyeing a flotation to fund the next stage of its growth. Its backers, private equity firms Apax and Index Ventures, are also seeking an exit.

 

King is headquartered in London and most development is done in Stockholm.

 

Other sources: http://www.gamesindustry.biz/articles/2012-07-20-king-com-interview-ceo-riccardo-zacconi

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Zynga battles to dominate the red ocean, not the blue, Dean Takahashi at VentureBeat

Zynga battles to dominate the red ocean, not the blue, Dean Takahashi at VentureBeat | Poker & eGaming News | Scoop.it

Zynga might roll right over its competitors in those categories because it’s the big kahuna of social games. It’s a perfectly good strategy for a market leader, and it’s worked for Zynga before.

 

Zynga showed only its “red ocean” strategy, not a “blue ocean strategy.” Zynga is charging head-on at its rivals, fighting for market share with the sharks as they go after the meat (in this case, Facebook players) in the bloody red ocean. The concept here was chronicled in 2005 in the book “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne. In a red ocean battle, the market share is fixed, and competitors fight each other for it in a zero-sum game. But in the blue ocean, where there are no competitors, a company can be successful by expanding the size of the market.

 

Just about every title that Zynga announced was in direct competition with a rival. The Ville, introduced by game designer Mark Skaggs above, is squarely aimed at taking players away from Electronic Arts’ The Sims Social. By the same token, EA’s own SimCity Social is aimed at Zynga’s CityVille. That’s a red ocean fight. With bubble shooter titles such as Bubble Safari and Ruby Blast, Zynga is going after rival King.com, which has soared in popularity in the last year with games that have short, one-minute gameplay times, much like arcade titles. And with its Matching with Friends game, Zynga is going after Wooga’s Diamond Dash and PopCap’s Bejeweled Blitz.

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Facebook Not Planning to Offer Gambling, David Altaner at Gambling Compliance

Facebook has no plans to offer gambling or even for-cash social gaming, according to a key European executive who works with games and gambling companies.

 

"I don’t think so, there’s too much money in free to play games," Julien Codorniou, Facebook’s head of European partnerships.

 

International Game Technologies’ Double Down Interactive, which claims to have the world’s largest virtual casino, or even 888 Holdings’ Mytopia games.

 

"The margin in online gambling is so low," he said. "On virtual chips, it’s 100 percent — 70 percent after Facebook takes its portion."

 

Codorniou works with clients such as London-based King.com and Berlin-based Wooga, the second- and third-largest social gaming companies behind $5bn Zynga.

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King CEO switches towards social gaming from tournament skill games, VentureBeat

Dan "Shoe" Hsu, editor in chief of GamesBeat, interviews King.com CEO Riccardo Zacconi.

 

King.com has made a big transition in the past year, shifting from casual tournament games on the web to offering social games on Facebook.

 

In less than a year, King.com became the No. 2 game company on Facebook with more than 52 million monthly active users, according to AppData. Riccardo Zacconi, chief executive of King.com, says the company credits its rise to the popularity of arcade-like casual games (like Bubble Witch, pictured above) on the popular social network, which was previously dominated by Zynga’s “simulation” games.

 

Rather than go head-to-head against Zynga, Zacconi said the company went for the “blue ocean” of the arcade-like, tournament-style games that were fresh territory on Facebook. The strategy is working, with 3 billion King.com games being played a month.

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Peak Games grows to No. 3 social gaming firm by focusing on the Middle East

Peak Games grows to No. 3 social gaming firm by focusing on the Middle East | Poker & eGaming News | Scoop.it

Peak Games, a publisher that focuses on emerging markets for games such as the Middle East, says it has become the third-largest social game publisher on a worldwide basis.

 

Daily active users worldwide on Facebook:

Zynga: 56 million
King.com: 12 million

Peak Games: 9.7 million = 5,7 own + 4 million from sister companies

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