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Ongame enters the casino market with side games integrated within the poker client

Ongame enters the casino market with side games integrated within the poker client | Poker & eGaming News | Scoop.it

Ongame is entering the casino market and today is announcing the first implementation of casino side games within the poker client for all players using the Paf poker client. Casino side games within the poker client enable poker players to enjoy casino games while playing poker. The casino games are part of the casino offering provided by Jadestone – a WMS company.

 

The first operator to offer side games within the poker client is Paf. The non-intrusive implementation of side games is designed to increase total operator revenues without cannibalizing on poker. In addition, side games also enable the promotion of other gaming products to poker players, which increases long-term player loyalty for the operator brand.

 

“We are happy to finally offer side games within our poker client,” says Arvid Klingström, Head of Poker at Paf. “For us at Paf, with our focus mainly on recreational players, this is a natural step to expand our offering towards our poker players and to cross promote poker and casino. The packaging of the games is great and the look-and-feel really fits Paf."

 

“Jadestone’s side games offering is perfectly suited for implementation within the Ongame poker client,” says Robert Henrysson, CEO at Jadestone. “With the help of Ongame we are able to offer exciting casino games to poker players without making it hard for the operator to implement. This is a new way for us to distribute content, and through the recent acquisition of Jadestone by WMS, we may ultimately look to provide WMS award-winning portfolio in a similar manner.”

 

“Entering the casino market is a strategic step for Ongame,” says Peter Bertilsson, Managing Director of Ongame. “Ongame’s excellence within poker and our long-term relations with our operators puts us in a unique position to offer an improved player experience and increased profits for our partners.”

 

The global online casino market (estimated to be worth €6.4bn) is approximately twice as large as the global poker market (€3.2bn), according to H2 Gambling Capital (February 2012).

 

Other sources:

http://www.gamingintelligence.com/marketing/16847-alands-paf-launches-ongames-first-casino-side-games

http://www.egrmagazine.com/news/ongame_enters_casino_market_

http://www.reviewed-casinos.com/news/first-ongame-casino-games-launched.html

http://www.g3newswire.com/aland-paf-becomes-first-offer-blackjack-poker/

http://www.recentpoker.com/news/first-ongame-casino-7909.html

http://www.innovategaming.com/2012/07/ongame-launches-casino-side-games-jadestone/

http://www.masterspokerclub.com/casino-side-games-return-to-ongame-n69

http://www.igamingbusiness.com/content/ongame-enters-casino-market-jadestone

http://gamingzion.com/gamblingnews/ongame-poker-members-in-sweden-can-already-enjoy-side-casino-games-2853

http://www.casinoscamreport.com/2012/07/17/ongames-offering-casino-side-games-in-paf-poker-software/

http://www.gamblinginsider.com/news.php?newsID=148

http://gamblingupdate.blogspot.fr/2012/07/alands-paf-launches-ongames-first.html

http://www.gamblingkingz.com/news/2012/07/19/ongame-launches-new-casino-side-games.asp

http://www.yogonet.com/english/2012/07/19/ongame-enters-casino-market-together-with-jadestone-wms

http://www.adi-news.com/ongame-is-in-play-for-purchase/214240/

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WMS Augments Online Gaming Capabilities Through Jadestone Group Acquisition, Innovate Gaming

WMS Augments Online Gaming Capabilities Through Jadestone Group Acquisition, Innovate Gaming | Poker & eGaming News | Scoop.it

WMS Industries, a global leader in the design, manufacture and distribution of games, gaming content and gaming machines, announced today the acquisition of Jadestone Group AB, a leading developer, publisher and distributor of online gaming content and entertainment for online game companies.

 

This tuck-in acquisition is of a strategic technology enabler that augments and enhances the existing WMS portfolio of gaming content, online products and content distribution capabilities for customers looking to expand their brand with online interactive offerings. The terms of the transaction, which will be funded from cash on hand, were not disclosed.

 

Jadestone has established itself as a leading B2B platform integrator and online game publisher, serving customers primarily in Europe. The company provides end-to-end development and distribution services for casino games and other popular online games for a wide range of high-profile customers including Betfair, Betsson, bwin.party, Gioco Digitale, Microgame, Nordic Gaming Group, Paf and Unibet Group.

 

Other sources:

http://www.igamingbusiness.com/content/wms-acquires-jadestone-group

http://www.jadestone.se/

http://www.gaming-awards.com/NEWS/archives/9743

http://www.yogonet.com/english/2012/05/22/wms-acquires-jadestone-group

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