The owners behind Station Casinos, Fertitta Interactive, in Las Vegas are launching a free online gaming site on Friday June 22, beginning with a Facebook poker game the developer calls the most authentic experience in cyberspace. The play-money offering will be used to promote real-money gaming when it becomes legal.
UFC fights have the potential to reach 1 billion homes in 148 countries, with a predominantly male audience that is also drawn to online gaming. It is almost the same demographic as online poker.
UFC has a community of 8 million on Facebook and 2.4 million Twitter followers. Ultimate Gaming plans to launch a mobile application later this year. All the games are being developed by CyberArts, a company Fertitta Interactive bought last year.