CrowdStar has proclaimed mobile as the new driving force behind the social gaming scene, with CEO Peter Relan stating that the "writing is on the wall" for Facebook's hand in the market.
The social network Facebook remains unable to get to grips with users transitioning to its mobile version, leaving studios that depend on the original web edition high and dry. "Facebook's biggest challenge this year has been figuring out the transition to mobile - they're seeing users flock from Facebook.com to its mobile app," said Relan.
"There is the obvious advertising problem on mobile. However, there's also a huge technological problem which is: games cannot be embedded in Facebook's mobile app. "As a result, Apple and Google are stepping in and driving the revenues of mobile games on the App Store and Google Marketplace."
As a result, Relan said 'irrational investor panic' is the main cause behind a 70 percent drop in Zynga's stock, with those with cash to invest looking to cut ties with developers too reliant on Facebook.
Indeed, CrowdStar dropped all development on games for Facebook.com in favour of a focus on smartphones back in April, though the company is still utilising the recently launched App Center for mobile.