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Amaya – GSOP live becomes The GRAND live

Amaya – GSOP live becomes The GRAND live | Poker & eGaming News |

MONTREAL, Canada – April 17, 2013 – Amaya Gaming Group Inc. (TSXV: AYA) today announced that Ongame’s popular live poker tour The Grand Series of Poker live, or GSOP live will be rebranded to The GRAND live at the start of its fourth season in September. The rebranding will not affect the tour’s concept and player value proposition: exclusive locations, first class service and affordable buy-ins.


This is the third season of Ongame’s live tour and the fourth and final event starts today at the Marbella Casino in Spain. The event is completely sold out with 400 participants.


“Our poker players love The GRAND live,” said Fredrik Lindberg, Poker Event Manager at Betsson. “It offers players a truly premium experience including first class hotel and casino for an affordable buy-in. The GRAND live is especially well-suited for the large group of recreational players within Betsson.”


The average number of players at each of Ongame’s live poker tour events has been approximately 400 with a peak of 590 at the last event in Prague, Czech Republic. The live tour is primarily geared towards online poker players at some of the 25 partners within the Ongame Poker network, but the quality of the event now attracts poker players from all major operators.


Season 4 of Ongame’s live tour is still in development, and its destinations will be announced within a few weeks. More information about The GRAND live will be available at Information about the current season 3 of the tour can be found on

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Betsson and Unibet hoover up the competition, Gaming Intelligence

Mergers and acquisitions have come thick and fast in the Nordic region in recent weeks. First Unibet bought Bet24, the online gaming company of Sweden’s Modern Times Group, for €13.5m. Then Betsson marched into the fray with its €65m acquisition of Nordic Gaming Group (NGG) and its NordicBet, Tobet and Triobet brands.


Betsson CEO Magnus Silfverberg believes it important to note Betsson is the region’s largest operator although he can also laugh at himself for doing so. (And both companies recorded revenues of around €190m at the end of 2011.) Unibet CEO Henrik Tjärnström, for his part, is keen to point out that Betsson had a couple of bad quarters and has bought growth twice (with Betsafe last year and now NGG) to address that.


If the two companies share a nationality and a penchant for acquisitions there is a lot more that divides them. Predictably both attribute the consolidation of the Nordic market to the seemingly unstoppable march of regulation - both now in Denmark but also in anticipation of change in Sweden. The drive towards economies of scale is an important factor in the consolidation.

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Betsson casino, sportsbook and poker growth, Gaming Intelligence

Sweden’s Betsson has reported a 28 per cent increase in revenues to SEK536.1m (€60.3m) for the first quarter of 2012, with the company planning to expand operations into Germany under its Betsafe brand following any potential liberalisation of the market.


Q1 Segment results, MSEK

Gross Profit   Q1 2011   Q1 2012
Sportsbook    104.3         107.8
-B2B                90.2          63.2
-B2C                14.0          44.6
Casino           188.3        308.3
Poker             20.5           27.5
Other             17.7            15.4

Betsson’s online casino continues to be the company’s strongest product, accounting for 67 per cent of total gross profit, followed growth of 64 per cent to SEK308.3m during Q1.


Poker also performed well with gross profit climbing 34 per cent year-on-year to SEK27.5m, while sportsbook gross profit rose by 3 per cent to SEK107.8m. 


Nordic countries now account for nearly 82 per cent of B2C gross profit, followed by the EU (outside Nordic region) with a 15 per cent share. Other European countries and the rest of the world account for the remaining 3 per cent.

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Betsson Poker profit increases by 49%, Gaming Intelligence

Sweden’s Betsson has reported a 44 per cent increase in revenues to SEK486.2m for the second quarter of 2012, with continued growth from sportsbook despite the company recording its lowest ever quarterly sportsbook margins.


Betsson's Sportsbook in Q2

Swedish Krona (SEK) Q2 2011 Q2 2012
B2C Turnover 242.0m 731.1m
B2C Gross Margin 4.1% 4.0%
B2B Turnover 1,563.1m 2,013.7m
B2B Gross Margin 2.0% 2.0%
Total Turnover 1,805.0m 2,744.8m
Total Gross Margin 5.9% 4.6%

Q2 Gross Profit Breakdown

Swedish Krona (SEK) Q2 2011 Q2 2012
Casino 202.1m 303.1m
Poker 17.1m 25.4m
Sportsbook 41.3m 68.9m
Other Products 15.2m 9.8m
TOTAL 275.7m 407.2m


Other sources:

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“Betsson is clearly focused on the Nordics”,

“Betsson is clearly focused on the Nordics”, | Poker & eGaming News |

Betsson offers most internet based games, such as Sportsbook, Casino, Poker, Bingo, Scratch and Games

Betsson is both a B2C and a B2B player. We have 4 B2C brands and we operate 13 B2B brands on behalf of our partners.

Betsson is clearly focused on the Nordics, with a majority of its business there. We also see continued growth potential there. Outside the Nordics, we are established in a number of northern European markets as well as Italy and China.


I believe Sweden will re-regulate too. It will be a license system like that in Denmark, which is relatively favourable for the operators. However, it will still take a couple of years before it happens.

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