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Infographic detailing the significance in a logo's color.

Infographic detailing the significance in a logo's color. | Poised Communications and Branding | Scoop.it

There are thousands of companies marketing themselves to consumers (both prospective and returning) several times per day, all of them with their own unique logo. This infographic offers a really interesting look at the influence of colors on some very familiar logos.


Via Jeff Domansky
Poised Publicity's insight:

Something to think about when rebranding your company.

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Ciara Fischer's curator insight, January 29, 2013 9:45 AM

Great infographic. 

Alison D. Gilbert's curator insight, January 29, 2013 4:05 PM

I love color and am fascinated by the emotional correlation. I love even more that the correlation is made to graphic design and logos in particular.

Train HR's comment, January 30, 2013 5:43 AM
one of the best visual elaboration

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NBC stops short of firing Brian Williams

NBC stops short of firing Brian Williams | Poised Communications and Branding | Scoop.it
In a memo, Deborah Turness, president of NBC News, explained the thought process behind the decision to suspend the anchor for six months without pay.
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6 free visual marketing tools

6 free visual marketing tools | Poised Communications and Branding | Scoop.it
Are you looking for a way to make charts more appealing? Do you wish you knew what font was on your competitor's ad? These tools can help.
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4 reasons entrepreneurs think ‘branding’ is a dirty word

4 reasons entrepreneurs think ‘branding’ is a dirty word | Poised Communications and Branding | Scoop.it
Direct marketers often put what they do and branding at odds with one another, but really, they should be working together for short-term and long-term success.
Poised Publicity's insight:

"Here’s the thing: Branding is the long-term plan. Its job is to make marketing progressively easier and more expansive. Rather than having to constantly funnel a new stream of customers in, you get to nurture and grow with your existing, loyal customers."

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After comments about Santa Barbara shooter, startup co-founder resigns

After comments about Santa Barbara shooter, startup co-founder resigns | Poised Communications and Branding | Scoop.it

What Rap Genius co-founder Mahbod Moghadam posted a series of annotations to Elliot Rodger’s manifesto, calling a number of passages ‘beautiful.’

Poised Publicity's insight:

In "what not to say" news...

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UPDATE: Sponsors Have Begun to Abandon the Clippers - PRNewser

UPDATE: Sponsors Have Begun to Abandon the Clippers - PRNewser | Poised Communications and Branding | Scoop.it
UPDATE: Sponsors Have Begun to Abandon the Clippers
Poised Publicity's insight:

“Sponsors are leaving because they don’t want to be affiliated with a controversy. Because the Clippers’ management has yet to determine what if any disciplinary action will be brought upon Mr. Sterling, they are leaving to save face. If the Clippers want to avoid this they need to act swiftly against Mr. Sterling.” -Hunter Frederick

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Veet Pulls Its Ad After Creating Hairy Controversy

Veet Pulls Its Ad After Creating Hairy Controversy | Poised Communications and Branding | Scoop.it
A Veet ad stirs up controversy about shaming women into shaving.
Poised Publicity's insight:

Humor is almost always offensive. 

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J.C. Penney publicly battles former employee

J.C. Penney publicly battles former employee | Poised Communications and Branding | Scoop.it
The retail chain, which has had its share of difficulties of late, fired Bob Blatchford after he went on the ‘Today’ show and discussed J.C. Penney’s discounting practices.
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Paula Deen returns to the public eye, puts foot directly in mouth

Paula Deen returns to the public eye, puts foot directly in mouth | Poised Communications and Branding | Scoop.it
The cooking-show host who lost her Food Network program after reportedly making racially charged comments to employees compared herself to the NFL’s first openly gay prospect.
Poised Publicity's insight:

"I feel like 'embattled' or 'disgraced' will always follow my name. It's like that black football player who recently came out." - Paula Deen


Lessons on what NOT to say...

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Under Armour's crisis management on target

Under Armour's crisis management on target | Poised Communications and Branding | Scoop.it
At stake: the brand's reputation for creating cool, techie duds that are worth the high price tags.
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PepsiCo rebrands its ‘natural’ products with the word ‘simply’

PepsiCo rebrands its ‘natural’ products with the word ‘simply’ | Poised Communications and Branding | Scoop.it
The word ‘natural’ seems to be just too much of a legal minefield for the drink maker and other food companies.
Poised Publicity's insight:

What's in a name? The term "natural" is a dangerous word. PepsiCo is the latest to ditch “natural” labels for the “simply” moniker. The company settled a lawsuit last year against its subsidiary, Naked Juice. Turns out “naked” doesn’t mean “natural.” I wonder how consumers will handle the new terms...will they notice? Will they care?

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The good and the very bad of Martin Luther King Day marketing

The good and the very bad of Martin Luther King Day marketing | Poised Communications and Branding | Scoop.it
Re-releasing a movie that focuses on America’s racial history on the holiday seems just fine, but promoting clothing sales, mixed drinks, and twerk parties is ill-advised.
Poised Publicity's insight:

One word: painful.

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15-Seconds Blog: Safeway Bags Some Bad Publicity

15-Seconds Blog: Safeway Bags Some Bad Publicity | Poised Communications and Branding | Scoop.it

Dominick's is (or was) a chain of food stores in the Chicago area that dates back to 1918.  The outfit has gone through several changes of ownership and in 1998 it was bought by Safeway.  Apparently things haven't been going that well because Safeway announced a couple months ago that they would be closing 72 Dominick's stores and laying off more than 6000 people on December 28th.

One of the employees about to get canned -- a young fellow named Steve Yamato --  made a humorous SciFi video which showed dragons, monsters, asteroids etc squashing Dominick's employees and he titled the mini flick: "Thanks Safeway."  Then he posted it on YouTube.

When Yamamoto arrived for his last day of work -- he was told that he was suspended.  Huh?  He (and 6600 other people) were going to be cashiered anyway - but Safeway decided to mop the floor with him as an example for remaining employees perhaps...


Via Jeff Domansky
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Lori Wilk's curator insight, December 31, 2013 8:21 PM

What a difference a blog makes.....

Peinture Deco's curator insight, January 1, 2014 2:35 AM
Devis Peinture-Entreprise Peinture Déco-Essonne-91-Evry-Paris ...www.entreprisepeinturedeco.fr/devis-peintures/devis-peinture/‎Vous souhaitez avoir nos conseil sur comment choisir un devis peinture? Entreprise Peinture Déco-Essonne-91-Evry-Paris-toile de verre m2-prix.
Elsie Whitelock's curator insight, January 3, 2014 9:48 AM

Social Media is available to EVERYONE!

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The 10 most trusted forms of promotion

The 10 most trusted forms of promotion | Poised Communications and Branding | Scoop.it
Word-of-mouth and content marketing rank well above traditional ads, though the method you choose depends on your target audience.
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Do It Yourself Media Relations: The 2 Things You Must Get Right

Do It Yourself Media Relations: The 2 Things You Must Get Right | Poised Communications and Branding | Scoop.it
Gain clarity about your message and the audience before you launch your own PR campaign.
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Lessons from a hotel's ill-advised attempt to discourage bad reviews

Lessons from a hotel's ill-advised attempt to discourage bad reviews | Poised Communications and Branding | Scoop.it
The Union Street Guest House in New York threatened to charge couples $500 for bad reviews pertaining to their wedding. Now it's blowing up in the owners' faces.
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10 ways to build your Twitter following

10 ways to build your Twitter following | Poised Communications and Branding | Scoop.it
Chats, hashtags, selective follow-backs, and meaningful RTs will help you find and engage with worthwhile connections.
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A.1. breaks up with steak

A.1. breaks up with steak | Poised Communications and Branding | Scoop.it
People are eating less and less beef at home, so the sauce brand has dropped the word ‘steak’ from its name. It broke the news on YouTube.
Poised Publicity's insight:

This is a great story and a great way to "rebrand" your product.

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US Airways Tweets Out VERY NSFW Photo Of Woman With Toy Plane

US Airways Tweets Out VERY NSFW Photo Of Woman With Toy Plane | Poised Communications and Branding | Scoop.it
US Airways apologized for an extremely graphic photo that it shared earlier today, depicting a naked woman in a sexual position with a toy plane.

On Monday afternoon, the airline tweeted the photo to a customer who was complaining about their serv...
Poised Publicity's insight:

This is the worst thing that could happen to a brand's social media. I cannot think of anything more terrible than this.

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How to Build a Brand That Attracts Die-Hard Followers

How to Build a Brand That Attracts Die-Hard Followers | Poised Communications and Branding | Scoop.it
Contrary to many marketer’s beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as...
Poised Publicity's insight:

"As powerful as someone’s name is, it’s equally important to have context around that name. Tailoring your brand experience around an individual consumer is what will start building those deep branding connections."

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Why so many brands have errors in their names

Why so many brands have errors in their names | Poised Communications and Branding | Scoop.it
Branding experts say incorrectness is memorable, which is one reason why brand names have grammar and spelling mistakes.
Poised Publicity's insight:

"There’s a famous theory in psychology that says that moderate amounts of incongruity—if it’s just somewhat different, but not too, too different—increase involvement. It increases people’s interest, and they want to process the information more."

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Job list manager’s harsh emails go public; she apologizes

Job list manager’s harsh emails go public; she apologizes | Poised Communications and Branding | Scoop.it
Kelly Blazek, one of the International Association of Business Communicators’ communicators of the year last year, pulled no punches with people seeking to join her Cleveland-area job list.
Poised Publicity's insight:

A simple apology does NOT always fix the problem. Let's see if/how she will try to save her brand.

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Sara Duane-Gladden's curator insight, March 14, 2014 11:53 AM

Wow. She uses "entitled", "tacky" and "assumptive" as if none of these words apply to her.

Laura Avila's curator insight, March 16, 2014 10:38 AM

Unbelievable.

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Valentino apologises for using photo of Amy Adams at Hoffman wake

Valentino apologises for using photo of Amy Adams at Hoffman wake | Poised Communications and Branding | Scoop.it
Fashion house touted email of grieving actor to journalists to promote $2,500 bag
Poised Publicity's insight:

What not to do...

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Congressman threatens to throw reporter off balcony

Congressman threatens to throw reporter off balcony | Poised Communications and Branding | Scoop.it
In the rush for interviews after the State of the Union address, the New York lawmaker made it abundantly clear to the reporter that he didn’t want to talk about a campaign finance investigation. ( UPDATE )
Poised Publicity's insight:

It always ends in an apology...#crisiscommunications

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Poised Publicity's curator insight, February 3, 2014 2:13 PM

It always ends in an apology. #crisismanagement

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Apple drops Barbie-inspired plastic surgery app from iTunes

Apple drops Barbie-inspired plastic surgery app from iTunes | Poised Communications and Branding | Scoop.it
A group called the Everyday Sexism Project got the app taken down via a Twitter campaign pointing out the game’s description and a few screenshots.
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How A&E Ducked the Duck Dynasty Controversy

How A&E Ducked the Duck Dynasty Controversy | Poised Communications and Branding | Scoop.it
A&E suspended Phil Robertson from its most popular show over comments he made about homosexuality. In doing so, it missed an opportunity to let its customers...
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