Podcasting: the Godfather of Long-Form Content Marketing Business 2 Community Podcasting: the Godfather of Long Form Content Marketing image podcast content marketing Many businesses struggle to find the deeply invested audience that will become...
In a recent article from Russ Hennenberry on the Daily Egg, the question was asked, Is Audio the Next Big Thing in Digital Marketing?
Ileane Smith's insight:
My comment: Great Infographic! I love the image at the very top. I never can manage to listen to a podcast and read the paper at the same time but then again, I can't remember the last time I read a newspaper. Also I can listen to podcasts that I download to iTunes via Google Play but as far as I know you can't listen on Spotify. Not sure why they don't make podcasts available there.
3 months and 10k plays later: A podcast launch by the numbers Some of you know I launched the NextMarket podcast in late 2012 in conjunction with the launch of my company, NextMarket Insights. Since...
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This diagram shows how to connect your mixer for a simple mix minus. This setup can be used for both Skype and Google+ Hangout using one computer. If you want to use this with a two computer setup take the green and blue to the second computer.
Ileane Smith's insight:
One day I'm going to get a mixer and this will all make sense to me. Hope it helps you!
BlogWorld (blog) The Only Four Things Your Really Need to Start Video Podcasting BlogWorld (blog) Will your podcast present the news in a humorous way? Will your podcast feature new guests every week to talk about the topic?
Imagine the look on my face when, after getting back from speaking at New Media Expo in Vegas, I logged into the US iTunes store to see how ranking was coming along, to discover I was in the No.1 spot in the New & Noteworthy section for both the ‘Business’and ‘Management & Marketing’ categories – my two main focus categories
Ileane Smith's insight:
My comment on the post:
Hi Chris! Nice to meet you. I found out about your podcast from your interview with Joey Kissimmee and since then I listened to loads of your other interviews.
Congrats on your success with getting lots of attention in the iTunes store.
I have a podcast but I haven’t made it to new and noteworthy yet. It’s great for growing your audience, but I happy to be podcasting even without the recognition from iTunes.
On my blog and social networks I share tips about blogging, podcasting and using YouTube. I love using the podcasting format to answer FAQ’s and it’s such a handy tool to give people a way to consume content on the go. I listen in the car on my way in to work and you can bet I’m be downloading your show so that you and your guests can keep me company on my daily commute too.
The reel-to-reel tape deck has gone! Apple has updated its much-critcized Podcasts app with new features and a new design which the Cupertino company hopes will set it on the path to receiving a little more love from users.
Podcasting is not for everyone. Despite the many experts, gurus, rockstars and ninjas within the content marketing space moving their voice to the podcast format, podcasting will NOT work for everyone.
Podcasting is long-format content marketing, which means the audience expects you to dive deeper into your area of expertise.
Podcasts have made a real comeback in my ear buds. I realize the format is not new, and I’ll admit that I’ve even been a resister because I’m not really an auditory learner. However, it seems that the quality and variety of available podcasts is both improving and increasing, so I’m making more room for them in my listening habits....
The primary focus of this podcast is blogging. If you are thinking about starting a blog for your nonprofit but don’t have experience with the basics, you will appreciate the very helpful, how-to information on planning, tech and content, among other topics. Ms. Ileane’s primary audience is independent bloggers, but if you are in a small nonprofit in which you have to learn and do everything yourself, Ms. Ileane’s suggestions and tips will come in handy.
- See more at: http://www.moflow.ca/blog/entry/podcasts-for-nonprofit-communicators#sthash.5vWu8JhZ.dpuf
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