Ohio University - Lancaster Associate Professor in Business Management Technology joins us in this Special Report to discuss the results of his study on podcasting. Some of the results were expected but some were surprising.
76% of respondents listen most often to podcasts on an iPod or other MP3 player.
70% of respondents download their podcasts via the iTunes store.
28% listen most often while in the car, and 28% at home during the week.
Median preferred length of podcast episode: 46 minutes.
Podcast categories (from iTunes) listened to most often in the preceding month: Technology,
Comedy, News & Politics, Society & Culture, Arts & Literature.
“Favorite” podcast comes from this category: Technology, Arts & Literature, Kids & Family,
Comedy, Games & Hobbies.
In the last year, 68% have participated in a podcast in some way, and 50% have responded to a
podcast’s revenue model.
Preferred revenue model: Advertisement or sponsorship message at the beginning or end of an
Most common way of discovering a new podcast: podcast mentioned on another podcast.
Other new media used most often by podcast listeners: Facebook (56%), blogs (45%), Twitter