A hot new trend?
Veteran podcasters like me are chuckling over the glut of blog posts lately trumpeting podcasting as the “hot new trend.” New? Hardly.
For an online tool, podcasting is positively ancient, having started when RSS feeds first allowed the enclosure of audio files without too much trouble, around 2004.
A recent Edison Research survey revealed that the percentage of Americans who had ever listened to an audio podcast is 29%. Further, one in four podcast consumers reported plugging their MP3 players or smartphones into their car audio system “nearly every day.” Today, the public’s appetite for audio content continues to grow, as does the ubiquity of devices for playing audio