Podcasting helps small business owners establish thought leadership by demonstrating their expertise and industry knowledge....Unless you do a lot of public speaking the thought of getting behind the microphone and talking off the cuff will be somewhat intimidating at first. But don’t let that stop you. Podcasting is an excellent way to hone your speaking skills. It also helps establish you as a thought leader in your area of expertise. Not only that, but you’ll also be recognized as the “go-to” spokesperson for your industry. One tried and true method that works for getting comfortable speaking into a microphone is to get interviewed on other podcasts.
If you look at the number of people listening to Podcasts monthly, Podcasts are as popular as Twitter with 39 mIllion listeners, even if it doesn't get the same 'Love'. But instead of communicating in impersonal 150 character Tweets, with Power Podcasting, you get right into the head of your target market for as long as they let you. Podcasts are portable — and because of this, they are more personal.
It’s the new thing: 1. Start a podcast. 2. Attract an audience. 3. ??? 4. Profit! Sounds a lot like blogging in 2006. Problem is, with the exception of a few huge sites, it didn’t really work out that way for most bloggers. Which is why thinking in terms of content marketing and developing yourPlay Episode
A lot of top YouTube creators have audio podcasts in iTunes that compliment their YouTube channels and engages their audience on other platforms. The producer of Tyler Oakley's podcast, Psychobabble, shares how to use an audio podcast to engage your viewers in ways that compliment your YouTube videos and subscribers.
Ileane Smith's insight:
You can promote anything with a podcast - even a YouTube channel.
How DO you make money in Podcasting? Chris & Laci give some ideas on how to get your podcast makin’ money and opening up doors! HIGHLIGHTS FROM TODAY’S SHOW: Top ways to make money with a podcast. Did Chris have it figured out from the beginning? Why are you starting a podcast? Sponsorships: How do...
The best time to start anything is yesterday. The next best time is today. If you've got a podcast, put these promotion tips to use today...There are hundreds of unique opportunities and strategies to promote your podcast, so don’t limit yourself to what I’m mentioning here. Test everything, and if you come up with a new strategy, test it too! Check out this article on Basic Blog Tips for more info.
The Ultimate Guide to Podcasting by Lilach Bullock, Co-Founder of Comms Axis. Learn which tools to use to create podcasts and where to promote your podcast
Ileane Smith's insight:
I'm sharing this one because I love any article that encourages people to start a podcast. BUT be cautious of any ULTIMATE podcasting guide that written by someone who doesn't have their own podcast.
For example, take a look at the excellent comment from my friend and fellow podcaster Bryan Goodwin:
Would like to add a couple of points to this article which has some great points. Website, your podcast needs a website. This should be the home base for your podcast and its show notes. If you have a site that uses a CMS like WordPress then you will not have to worry about using something like FeedforAll because WordPress automatically creates that RSS feed. And if you add the Powerpress plugin then you don’t even have to worry about a podcast specific RSS feed. That too is automatic. Also having your own podcast website and not relying on something like podbean that way if they close their doors you will not have to worry about losing your audience. Keep up spreading the word about podcasting!
For anyone who has ever tried to find a new podcast on iTunes you know how hard discovery can be...
That is until +Jay Baer and his team created MarketingPodcasts.com to help you discover podcasts that can help you become a better marketer, and a better businessperson. We’ve tried to make the site easy, fast, and fair.
Having now produced 103 podcasts, I've very interested in learning more about MarketingPodcasts.com...
...if you podcast, or enjoy listening to podcasts, you should be too.
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