Test your Calls To Action
It’s rare that you, podcasting genius, do not ask your audience to do something, such as: listen to my show, review me in iTunes, subscribe to my show, or send me feedback.
Have you ever tested what works?
Try the following basic tips for a while to see where you get the most bang for your buck in social media.
Use bit.ly and create different bit.ly links for each of your episodes that you are posting on social media, depending on the platform you are using ie. bit.ly/yourpodcastepisodenumber-fb, bit.ly/yourpodcastepisodenumber-twitter
Create a bit.ly link for your about section in social media accounts.
In the website section in your twitter account paste a bit.ly link specific for twitter. This would mean that you create a bit.ly link for your podcast website, customize it (bit.ly.com/yourpodcastfromtwitter). You can do the same from your about page in your Facebook Page or Profile or other places like Google+ or YouTube.
Give it a go for a month and then check out the data. See how many people clicked through, and where they were coming from most consistently. This can also help you see if your social media updates are actually converting folks.