RawVoice releases first in a series of global podcast statistics of 69.7 million audience impressions, measured across more than 15,000 podcasts hosted on a variety of podcasting platforms....
Over the past 90 days, RawVoice Podcast analytics has recorded the following trends in clients consuming podcast media. This was a sampling of 69.7 million audience listens/views across 17 genres.
*Desktop applications, such as iTunes, 36.7%
*Smartphones and mobile devices, such as iPhone, iPod and Android, 30.3%
*Web browsers, 18.3%
*Tablets such as the iPad and Nexus 7, 8.8%
*Mobile applications, 3.2%
*Smart TV / OTT set-top boxes, 2.7%
Percentage of consumption by client:
*iTunes (desktop applications), 27.4%
*iPhone (smartphones), 22.8%
*iPad (tablets), 8.7%
*Android (smartphones), 7.1%
*Firefox (Web browsers), 4.8%
*Google Chrome (Web browsers), 4.1%
*Internet Explorer (Web browsers), 1%
*All others (100+ other clients), 24.1%