Podcasting helps small business owners establish thought leadership by demonstrating their expertise and industry knowledge....Unless you do a lot of public speaking the thought of getting behind the microphone and talking off the cuff will be somewhat intimidating at first. But don’t let that stop you. Podcasting is an excellent way to hone your speaking skills. It also helps establish you as a thought leader in your area of expertise. Not only that, but you’ll also be recognized as the “go-to” spokesperson for your industry.
One tried and true method that works for getting comfortable speaking into a microphone is to get interviewed on other podcasts.