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Rescooped by Lori Wilk from Public Relations & Social Media Insight
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15-Seconds Blog: Safeway Bags Some Bad Publicity

15-Seconds Blog: Safeway Bags Some Bad Publicity | podcasting, blogging, onlinemedia and publications | Scoop.it

Dominick's is (or was) a chain of food stores in the Chicago area that dates back to 1918.  The outfit has gone through several changes of ownership and in 1998 it was bought by Safeway.  Apparently things haven't been going that well because Safeway announced a couple months ago that they would be closing 72 Dominick's stores and laying off more than 6000 people on December 28th.

One of the employees about to get canned -- a young fellow named Steve Yamato --  made a humorous SciFi video which showed dragons, monsters, asteroids etc squashing Dominick's employees and he titled the mini flick: "Thanks Safeway."  Then he posted it on YouTube.

When Yamamoto arrived for his last day of work -- he was told that he was suspended.  Huh?  He (and 6600 other people) were going to be cashiered anyway - but Safeway decided to mop the floor with him as an example for remaining employees perhaps...


Via Jeff Domansky
Lori Wilk's insight:

What a difference a blog makes.....

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Jeff Domansky's curator insight, December 31, 2013 3:55 PM

Safeway gets some well-deserved bad PR!

Peinture Deco's curator insight, December 31, 2013 11:35 PM
Devis Peinture-Entreprise Peinture Déco-Essonne-91-Evry-Paris ...www.entreprisepeinturedeco.fr/devis-peintures/devis-peinture/‎Vous souhaitez avoir nos conseil sur comment choisir un devis peinture? Entreprise Peinture Déco-Essonne-91-Evry-Paris-toile de verre m2-prix.
Elsie Whitelock's curator insight, January 3, 6:48 AM

Social Media is available to EVERYONE!

Your new post is loading...
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Press trips and the perks of blogging

Press trips and the perks of blogging | podcasting, blogging, onlinemedia and publications | Scoop.it
It doesn't take long to start realizing the perks of blogging (including free weekend trips) -- once you set yourself up the right way... (Connie’s taken 17 press trips (and earned thousands in free travel and perks) from her blog.
Lori Wilk's insight:

This writer started from the beginning and is building up to something bigger and better. Tony Mowbray of Autstralia once told me,"My greatest fear in life is not getting started." #writers

 

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Rescooped by Lori Wilk from Search Engine Optimization (SEO) Tips and Advice
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On-Page SEO: Anatomy of a Perfectly Optimized Page

On-Page SEO: Anatomy of a Perfectly Optimized Page | podcasting, blogging, onlinemedia and publications | Scoop.it
On page SEO doesn’t have to be difficult. In this infographic I’ll show you an actionable checklist that actually make a difference in your search engine traffic.

Via Neil Ferree, Bill Gassett
Lori Wilk's insight:

An actionable guideline to keep nearby as your create content.

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Anneliz Hannan's curator insight, February 17, 1:37 AM

Love infographics that spell it all out ina perfect recipe.

Go Viral Exposure's curator insight, February 18, 5:03 AM

Talking about a well laid out On-Page SEO post from #briandean: Optimized pages http://buff.ly/O3vnsc #seo #pagerank

Marianne Lalonde's curator insight, March 5, 6:16 AM

Anatomy of a Perfectly Optimized Page


Infographic listing useful tips for On Page Optimization 



#seo   #onpageseo

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CrowdFunde Partner Contest - Need 3 Websites That Want To BLOWUP (in a good way :)

CrowdFunde Partner Contest - Need 3 Websites That Want To BLOWUP (in a good way :) | podcasting, blogging, onlinemedia and publications | Scoop.it

CrowdFunde is a cool new tool that combines crowdfunding and content marketing to help marketers turn the gears of the new SEO. We have 2 "beta partners" and are looking for 3 more. 

Deadline is 2.28.14

Learn More
http://crowdfunde.com/crowdfunde-partner-contest/  ;


Via Martin (Marty) Smith
Lori Wilk's insight:

This looks like a great opportunity 

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Lori Wilk's curator insight, February 11, 7:21 PM

All businesses need a combination of money and marketing  so being introduced to CrowdF-unde is cool #crowdfunding#marketing

malek's curator insight, February 12, 7:30 AM

Interesting to see how Marty's idea will evolve. Mixing crowdfunding with content is worth a trail.

Martin (Marty) Smith's comment, February 12, 7:36 AM
Thanks to Lori and Malek for the share (much appreciated). M
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'99% Invisible' helps launch Radiotopia podcast network

'99% Invisible' helps launch Radiotopia podcast network | podcasting, blogging, onlinemedia and publications | Scoop.it
The popular radio series 99% Invisible is helping to launch a brand new podcast network. Named Radiotopia, the network hopes to help story-driven shows find funding and a wider audience. A...
Lori Wilk's insight:

Congrats to RPX for creating a non-profit marketplace for radio producers to buy and sell their broadcasts and for bringing us Radiotopia

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Global Mail website to close less than two years after its launch

Global Mail website to close less than two years after its launch | podcasting, blogging, onlinemedia and publications | Scoop.it
Sydney staff of 21 told 'philanthropically funded, not-for-profit news and features website' will cease operation in February
Lori Wilk's insight:

It's never good news to tell people that there's no funding left to keep the business open.

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Why No One Wants Your Free Download (And 5 Steps to Make It a Must-Have) : @ProBlogger

Why No One Wants Your Free Download (And 5 Steps to Make It a Must-Have) : @ProBlogger | podcasting, blogging, onlinemedia and publications | Scoop.it
This guest post is by Sophie Lizard of Beafreelanceblogger.com. You finally released your free download. It took a lot of ...
Lori Wilk's insight:

There's more to just creating free stuff and believing that everybody will know that it exists or even care.There are more marketing steps to your success and this article gives you some actionable advice.

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Rescooped by Lori Wilk from The Social Media Slant Magazine
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Guest post: Using Google+ video in your content marketing strategy | Social Media Slant

Guest post: Using Google+ video in your content marketing strategy | Social Media Slant | podcasting, blogging, onlinemedia and publications | Scoop.it
Internet users are using video more and more every year.

Via Cendrine Marrouat - www.socialmediaslant.com
Lori Wilk's insight:

We will all be using more video and new platforms are emerging that are going to get lots of people's attention and content

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Benefits of Business Blogging | Social Media Today

Benefits of Business Blogging | Social Media Today | podcasting, blogging, onlinemedia and publications | Scoop.it
Combine “web” with “log” and you get “blog.” It’s a funny word, but serious business. This post is about blogging for business—with a purpose. We have a lot to cover, so we’ll knock it out as efficiently as possible with a series of lists.
Lori Wilk's insight:

In this article Barry Feldman  shares 21 benefits of blogging for business. One takeaway stat from this article came from HubSpot, " 60 % of businesses who blog acquire more customers." 

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Influence Marketing is Moving Towards Mainstream

Influence Marketing is Moving Towards Mainstream | podcasting, blogging, onlinemedia and publications | Scoop.it
Influence marketing has become the new formula for creating dominant online sales and advertising campaign strategies enhancing traditional marketing.
Lori Wilk's insight:

I like the explanation of influence marketing as "partnering with key influencers to co-create digital content that is engaging and meaningful to consumers."

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How to Use Online Social Media Events to Improve Your Marketing

How to Use Online Social Media Events to Improve Your Marketing | podcasting, blogging, onlinemedia and publications | Scoop.it
Learn how to get customer feedback, reach more fans and generate leads by creating and managing events on social media networks. (How to Use Online Social Media Events to Improve Your Marketing: Are you providing online opportunities for yo...
Lori Wilk's insight:

Actionable tips here about using online social media events to get more engagement and connection with your followers. Always learning something new from this group and always reminded to going back to doing things that get results .

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Rescooped by Lori Wilk from Social media DAILY NEWS
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10 Ecommerce SEO Tips For 2014

10 Ecommerce SEO Tips For 2014 | podcasting, blogging, onlinemedia and publications | Scoop.it
1.Compile an In-depth Keyword Research Report Centering around your business products, services, brand, industry and demographics of your targeted customers, you’ll have to pick specific long ta (10 Effective Tips on Ways to Use Search Engine Optimization...

Via Martin (Marty) Smith, Lori Wilk, harish magan
Lori Wilk's insight:

Thanks for sharing these tips

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Martin (Marty) Smith's curator insight, December 31, 2013 2:58 PM

1. Compile an In-depth Keyword Research Report

Agree, always a good idea and go as far as 1,000 keys layered from single words to phrases and rated in some way for value to you.


2. Check your Site’s Structure. Make sure it is Easy to Use

More than "easy" it damn well better be FAST and not have any spider traps (so flat and simple is good).


3. On-Site SEO is Crucial

Agree and that is titles, alt text, body copy and supporting social shares.


4. Create and utilize an e-Commerce Site Blog Often

Yeah, blog daily at least. Unique URLs mean you can push content several times a day and it can still find enough social shares to earn full faith and credit from Google.


5. Integrate Social Media for Services and Product Sharing

YES, no shares = no SEO value so focus on shares and know the difference between sharing YOU and YOUR CONTENT (about page, home page = examples of sharing you, posts = sharing content).


6. Customer Satisfaction and Reputation Management
Yes, use ORM (Online Reputation Management) tools remember he who owns the conversation owns the traffic.

 

7. Make your Site Mobile Friendly

Yes, responsive code SEOs better, but keep in mind mobile revolution isn't about the phone it is about the appification of everything.

8. Catchy Content Marketing

Yes, you need awesome content as the price of the poker we all play now. Why I like to create a LOT of content since statistical chances for greatness go up and there is more data to help shape and react to success.

 

9. Acquire Authority Backlinks Only

Yes, don't get spam links and disavow if you have too.


10. Form Relevant Social Media Channels for Increased Visibility
You are a publisher, TV programmer, magazine editor and journalist now.


Look at someone like Red Bull for how to be a multi-channel publishing genius.

 

Lori Wilk's curator insight, December 31, 2013 3:56 PM

One of the take aways from this article is to have a blog on your e-commerce site. The article indicates that many entrepreneurs could potentially improve their results following this strategy. 

Rescooped by Lori Wilk from Modern Marketer
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The Recipe For Blogging Success? Think Like a TV Chef

The Recipe For Blogging Success? Think Like a TV Chef | podcasting, blogging, onlinemedia and publications | Scoop.it
Would you know who Jamie Oliver was if he didn't have his own TV shows? What if Richard Branson hadn’t written his own books: would you know who he

Via The Fish Firm
Lori Wilk's insight:

Over the next few days there will be thousands of people at NMX in Las Vegas to learn about industry best practices.

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The Fish Firm's curator insight, January 1, 9:57 AM

Great insight considering 2014 is the year of 'Content Marketing's Breakthrough'!

dan's curator insight, January 13, 8:17 AM

Think like a Chef, outside that box obviously!

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5 Ways to Have Killer Content in 2014

5 Ways to Have Killer Content in 2014 | podcasting, blogging, onlinemedia and publications | Scoop.it
Content will continue to be a key part of SEO in 2014. But your strategy has to adapt to your users if you're going to keep up. Here are five ways to make sure your content will sustain in the New Year and move you past your competitors.
Lori Wilk's insight:

Great way to start this year with some good tips.

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Rescooped by Lori Wilk from Scoop.it on the Web
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20 Rocking Tools for Successful Blogging | Inbound & Content Marketing Hub

20 Rocking Tools for Successful Blogging | Inbound & Content Marketing Hub | podcasting, blogging, onlinemedia and publications | Scoop.it
The following list of quality blogging tools was created with our favorite people in mind. Our audience. Here's to your best piece of content yet!

Via Ally Greer
Lori Wilk's insight:

This list has some great tools and I was already using a few of them and now I'm adding more. The tools can help you to be more effective and efficient. Saving time and energy can be great.

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Therese Torris's curator insight, February 19, 1:07 AM

Many of the Tools cited are content curation Tools, such as Scoop.it, Zemanta and Feedburner.

Go Viral Exposure's curator insight, February 19, 4:46 AM

Nice little list by #viktoriyasemyrodenko : 20 Rocking Tools for Successful Blogging on #writtent http://buff.ly/1bLdwRj #blogging

LIPC's curator insight, February 19, 10:50 AM

Review for youth engagement and employment

 

 

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COMCAST TO BUY TIME WARNER CABLE FOR $159 PER SHARE

COMCAST TO BUY TIME WARNER CABLE FOR $159 PER SHARE | podcasting, blogging, onlinemedia and publications | Scoop.it
This would create the biggest pay-TV business by a mile.
Lori Wilk's insight:

Wow

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Rescooped by Lori Wilk from Business in a Social Media World
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Suffering from writer's block? Let Hubspot help!

Suffering from writer's block? Let Hubspot help! | podcasting, blogging, onlinemedia and publications | Scoop.it

I do not know about you, but I occasionally find myself without any idea for blog posts. When it happens, I like relying on a tool like Hubspot's Blog Topic Generator. 


Via Cendrine Marrouat - www.socialmediaslant.com
Lori Wilk's insight:

It does make it easier to create more content when you have ideas about what to create#contentcreation#ideals

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Washington Post to expand with greater budget under Bezos - USA TODAY

Washington Post to expand with greater budget under Bezos - USA TODAY | podcasting, blogging, onlinemedia and publications | Scoop.it
Washington City Paper Washington Post to expand with greater budget under Bezos USA TODAY "This will be a year of impressive investment in The Washington Post, with the primary goals of growth and digital transformation," wrote editor Marty Baron...
Lori Wilk's insight:

Washington Post seeking "growth and digital transformation" this year and expanding.

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Rescooped by Lori Wilk from Public Relations & Social Media Insight
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GUIDE lets anyone produce a video from text

GUIDE lets anyone produce a video from text | podcasting, blogging, onlinemedia and publications | Scoop.it

Ever dreamed of a way to simply and easily create video from text, mix in a handful of visuals and produce a video to add to your blog or website with a click?

Reently, the launch of Guide moved that dream one step closer to reality. It’s an interesting debut of a unique, text-to-video production tool worth checking out.

Here’s my test drive....


Via Jeff Domansky
Lori Wilk's insight:

I look forward to trying this and love to hear about new platforms. I checkout the site and you can start for free or pay for upgraded features so I don't know why someone wouldn't get started with this.

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Jeff Domansky's comment, January 29, 7:02 AM
Really appreciate the rescoop on my post. It is a cool tool.
aanve's curator insight, January 29, 6:23 PM

www.aanve.com

 

Alison D. Gilbert's curator insight, February 5, 11:51 AM

This does sound good, to be able to convert text to video as easy as 1, 2, 3.

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20 Quick Content Marketing Tips Every Blogger Should Know

20 Quick Content Marketing Tips Every Blogger Should Know | podcasting, blogging, onlinemedia and publications | Scoop.it
If your content marketing activity involves blogging, these 20 tips will help you get the most out of it.
Lori Wilk's insight:

I liked the 80/20 rule for creating content on your blog and thanks for sharing these tips-

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Rescooped by Lori Wilk from Content Marketing and Curation for Small Business
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Why Apps Will Dethrone Content as King of Digital Marketing

Why Apps Will Dethrone Content as King of Digital Marketing | podcasting, blogging, onlinemedia and publications | Scoop.it
The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content marketing because they are more than content. Here's why apps are the future of digital marketing.

Via Peg Corwin
Lori Wilk's insight:

The number of apps being developed is growing so fast.Over the next one to two years, many more companies will be making their own app stores.

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Peg Corwin's curator insight, January 9, 4:48 AM

==> The future of the web is only going to get more tool-based as users switch over to mobile.


STATS: Users spend 80 percent of their mobile time in apps.


THUS, digital marketers are devoting 100 percent of their time to something that users are only devoting a fifth of their mobile time toward.


Users want tools to connect and create.


Do you agree?  What does this mean for your business?


If you like this scoop, please consider a thumbs up or share.

Rescooped by Lori Wilk from Professional Learning for Busy Educators
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How to Screencast using CamStudio, Audacity, and VirtualDub

How to Screencast using CamStudio, Audacity, and VirtualDub | podcasting, blogging, onlinemedia and publications | Scoop.it
There are lots of commercial screencasting products out there. Without linking to any of them in particular, most cost anywhere from $40 to upwards of hundreds of dollars depending on the company a...

Via Baiba Svenca, John Evans
Lori Wilk's insight:

For those who are doing audio and video production, there's a need for editing these audios and videos and tools on the market to get the job done affordably. 

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mmarotta's curator insight, January 7, 5:17 AM
How to Screencast using CamStudio, Audacity, and VirtualDub
Keisha Lewis's curator insight, January 12, 5:10 AM

Should come in handy as I will be dipping my toes (finally!!) into screencasting this term. I like that it is advising on one tool that I have used a few times already (Audacity) and the another that I is already on my short list of screencasting software for this term. 

Alfredo Corell's curator insight, January 23, 2:04 PM

three screen-casting tools for free

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Content Marketing Editorial Calendar Template 2014

Content Marketing Editorial Calendar Template 2014 | podcasting, blogging, onlinemedia and publications | Scoop.it
Content Marketing Editorial Calendar Template 2014 - Yahoo News http://t.co/0GIm09ZC8K
Lori Wilk's insight:

Tools to help make content marketing more organized in 2014 #contentmarketing

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Rescooped by Lori Wilk from Social media DAILY NEWS
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9 Ways to make a Million

9 Ways to make a Million | podcasting, blogging, onlinemedia and publications | Scoop.it
So how do you get ahead — and stay ahead — of the ever-increasing cost of living? Surprisingly enough, there's no secret to making big bucks.

Via harish magan
Lori Wilk's insight:

Get started and don't quit. There's no easy miracle , instant, exact way to do this but you surely won't make a million if you don't get started.

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malek's curator insight, January 5, 4:02 PM

You only need 1 way

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This Week On The TC Gadgets Podcast: CES! CES? CES!

This Week On The TC Gadgets Podcast: CES! CES? CES! | podcasting, blogging, onlinemedia and publications | Scoop.it
This week on the TC Gadgets Podcast join the entire Away Team as we huddle around the old mic and get wacky.
Lori Wilk's insight:

Las Vegas is the place to be for NMX and 2014 International CES

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Rescooped by Lori Wilk from Entrepreneurship, Innovation
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Snapchat assessing hack that exposed 4.6 million usernames, phone numbers

Snapchat assessing hack that exposed 4.6 million usernames, phone numbers | podcasting, blogging, onlinemedia and publications | Scoop.it
Snapchat, the disappearing-message service popular with young people, has been quiet following a security breach that allowed hackers to collect the usernames and phone numbers of millions of its users.

Via Marylene Delbourg-Delphis
Lori Wilk's insight:

No matter what you do to protect yourself, there are online criminals who will find ways  to  get private information and use it to their advantage.

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