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Respect the reader, by Baldur Bjarnason

Respect the reader, by Baldur Bjarnason | Pobre Gutenberg | Scoop.it

A book is an object. An ebook is a service. An object is supposed to have holistic embodied aesthetic. A service is there to serve. The relationship to the reader is different. Of course, services can set ground rules (‘no jacket, no service’) but most of those ground rules are there to serve the other customers (‘I don’t want to eat with riffraff’, ‘I want my coffee as quickly as possible’, ‘I’m a cheapskate’), not the proprietor. The ebook designer’s relationship with the reader is more like a waiter’s relationship with a diner than that of Henry Ford to the buyers of his cars. Once you enter the digital publishing industry you cease to be the purveyor of created and designed objects and become a provider of services.

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Disruption Meets the Book World At PubTechConnect

Disruption Meets the Book World At PubTechConnect | Pobre Gutenberg | Scoop.it
At the inaugural PubTechConnect conference, innovation and the digital future were front and center right from the start.
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Okadabooks is getting Nigerians reading in their thousands

Okadabooks is getting Nigerians reading in their thousands | Pobre Gutenberg | Scoop.it
Nigerian e-book distribution startup Okadabooks, which allows users to bypass traditional publishers and publish their stories, has seen tremendous uptake since launching, which chief executive officer (CEO) Okechukwu Ofili says dispels the myth that Nigerians are not big readers.
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Serialization and Digital Storytelling: What Victorian-Era Publishing Teaches Us About Generating Leads

Serialization and Digital Storytelling: What Victorian-Era Publishing Teaches Us About Generating Leads | Pobre Gutenberg | Scoop.it
Before modern-day digital storytelling, before Netflix and on-demand video, before ebooks and audiobooks, people often kept up with their favorite, ongoing stories through serial novels.
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Berbay wins Bologna Prize for children’s publishing

Berbay wins Bologna Prize for children’s publishing | Pobre Gutenberg | Scoop.it
Australian publisher Berbay Publishing has won the Bologna Prize for Best Children’s Publisher of the Year in the Oceania category.
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The value of variety

The value of variety | Pobre Gutenberg | Scoop.it
In the future, the leading, ‘original’ format in many cases will be an electronic version. Print renditions will then be imperfect replicas of the ‘real’ ebooks, featuring some, but probably not all, of the functionality of the electronic source. Once authors and publishers have adopted this change, this will provide the opportunity to offer a great variety of different ebooks for different purposes.
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Your e-books are about to get a big IQ boost

Your e-books are about to get a big IQ boost | Pobre Gutenberg | Scoop.it
Get ready for video, hyperlinks and interactive quizzes, all neatly packed on your tablet or laptop, as web and e-book tech groups get on the same page.
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Traditional bookselling in a digital age

Traditional bookselling in a digital age | Pobre Gutenberg | Scoop.it
I often consider how fortunate I am to be working at the Press' Bookshop and showroom in the centre of Cambridge. The shop is located in one of the best retail spaces in Cambridge and boasts a stunning view across to the University Senate House and King's College Chapel. Not only that but we can claim to be continuing a noble tradition in being the latest in a long line of booksellers that have operated continuously from this site since around 1581, making it the oldest bookshop site in the country. Thus it is the ideal location from which to sell the publications of the oldest publisher. However that heritage can seem at risk in the face of new technologies and the dawning digital age.
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Microsoft Edge Browser Can Read EPUB eBooks

Microsoft Edge Browser Can Read EPUB eBooks | Pobre Gutenberg | Scoop.it
Microsoft is going to be unveiling their first large scale digital bookstore sometime in the next few months. They are going to be populating it with over one million titles and will have a dedicated editorial staff to curate seasonal themes. Instead of developing an e-reading app, Microsoft is going to upgrade the EDGE internet browser with full support for EPUB.
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Publishers urged to respond to Amazon's new e-book offer

Publishers urged to respond to Amazon's new e-book offer | Pobre Gutenberg | Scoop.it
The European Commission (EC) has confirmed that Amazon has offered to remove controversial Most Favoured Nation (MFN) clauses in e-book contracts and is asking publishers for feedback on the pledges.

The EC has given publishers in Europe one month to respond to the e-commerce giant’s offer not to enforce any clause requiring publishers to give Amazon similar terms and conditions as those given to its competitors, known as MFN clauses.
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Does Publishing Have a Future without Amazon?

Does Publishing Have a Future without Amazon? | Pobre Gutenberg | Scoop.it
With the end of a pretty rough year behind us and the first few weeks of 2017 under our belts, it’s a good time to take a deep breathe and take stock of the state of publishing. There’s perhaps no more comprehensive analysis of the current trends than the annual Smashwords Book Industry Predictions, written each year by founder and CEO Mark Coker.
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More Independent Booksellers Are Getting Into the Publishing Business

More Independent Booksellers Are Getting Into the Publishing Business | Pobre Gutenberg | Scoop.it
Companies such as Doubleday and Scribner once led the way in combining bookselling and publishing. Now, a new generation of booksellers is getting in touch with its publishing side, including such booksellers-cum-publishers as Cleveland’s Guide to Kulchur, which publishes marginalized writers, and Las Vegas’s the Writer’s Block, which is about to launch a literary journal.
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Germany's Papego Named Startup of the Year by ContentShift

Germany's Papego Named Startup of the Year by ContentShift | Pobre Gutenberg | Scoop.it
ContentShift, the content industry accelerator for startups, has named Papego its startup of the year, saying it has the potential to become an international industry standard.
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The future of books is coming, but it’s coming slowly

The future of books is coming, but it’s coming slowly | Pobre Gutenberg | Scoop.it
This week on Technotopia I had the opportunity to speak Laura Dawson, an expert on all things publishing and the future host of a podcast dedicated t
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Kobo has acquired Shelfie, an app that allows readers to buy discounted ebooks

Kobo has acquired Shelfie, an app that allows readers to buy discounted ebooks | Pobre Gutenberg | Scoop.it
Kobo Rakuten, the company that produces the Kobo e-reader, has announced that it has acquired Shelfie, an app that allowed users to catalog their personal libraries, and purchase discounted ebook editions based on the physical copies they already own.
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Publishing as activism

Publishing as activism | Pobre Gutenberg | Scoop.it
Of course, publishing has always mattered, but in the recent past it has been all too easy - whether you're an agent, bookseller, author or publisher - to convey a vague sense of apology that you don't have a proper job, like a bin man or a doctor or a climate change scientist. The idea that publishing is full of white middle class people lounging in isolated garretts and cosy little shops and Bloomsbury offices, pondering where to put a semi-colon or what whisky to order with lunch, has exercised a tenacious hold over the collective imagination.
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Bologna 2017: Varied Perspectives from Asian Publishers

Bologna 2017: Varied Perspectives from Asian Publishers | Pobre Gutenberg | Scoop.it
For most Asian publishers at Bologna, the fair is predominantly an opportunity to reaffirm their market presence, promote select titles and authors, and (re)connect with clients. It is a soft selling approach that sees many country’s pavilions coalescing under a specific slogan or design that make them stand out from the crowd.
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Why the paperback fought back... and what's next in digital marketing

Why the paperback fought back... and what's next in digital marketing | Pobre Gutenberg | Scoop.it
I am not a time traveller and I do not wear jeggings, but I can try to explain why we got to a place where paperbacks are fighting back (and winning) and what we need to focus on if we're going to get it right by 2020.
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The 5 best e-readers you can buy

The 5 best e-readers you can buy | Pobre Gutenberg | Scoop.it
We've tested all the latest e-readers to find out which ones are best for all kinds of buyers. Whether you love page-turning buttons, enjoy reading in the bath, or just want a nice cheap e-reader, there's an e-reader for you in our buying guide.
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The biography of a paperback – books podcast

The biography of a paperback – books podcast | Pobre Gutenberg | Scoop.it
This week the books podcast takes a physical turn, shifting away from the intangible business of writing to consider the hunks of wood we haul around for our reading pleasure. With sales of printed books on the rise, there’s little sign the reading experience will go entirely digital any time soon. So how does a novel make the jump from manuscript to bookshop, and what happens next?
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Why the HarperCollins UK CEO says ‘Most authors have understood that the roof is on fire’

Why the HarperCollins UK CEO says ‘Most authors have understood that the roof is on fire’ | Pobre Gutenberg | Scoop.it
An interview with Charlie Redmayne, CEO, HarperCollins UK, on digital publishing, HarperCollins’s India plans, and the state of publishing in general.
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Frankfurt Book Fair Releases Facts and Figures from 2016

Frankfurt Book Fair Releases Facts and Figures from 2016 | Pobre Gutenberg | Scoop.it
Citing especially strong response to its Literary Agents and Scouts Center and to the Business Club offering, Frankfurt Book Fair found 90 percent of its exhibitors to be players in purchasing decisions.
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How Publishers Can Increase Their Mobile Advantage

How Publishers Can Increase Their Mobile Advantage | Pobre Gutenberg | Scoop.it
Before the digital age, information consumption via mobile devices was considered an optional trend among print content creators and publishers. Now it is practically a professional imperative. In fact, recent studies show that several major traditional print publications regained significant growth by introducing mobile content to their digitally focused audiences.
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Everything Publishers Need to Know About Business Intelligence

Everything Publishers Need to Know About Business Intelligence | Pobre Gutenberg | Scoop.it
Business intelligence solution experts provide guidance for publishers on everything they need to know about implementing new solutions.
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What Can Publishing Learn from the Film Industry? - DBW

What Can Publishing Learn from the Film Industry? - DBW | Pobre Gutenberg | Scoop.it
Since 2005, multiple business models have been flourishing in the Scandinavian ebook market. With Storytel’s acquisition of its Danish rival subscription service provider Mofibo earlier this year, the large Northern European player is leading the way for the next generation of subscription services in the book industry.
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The Torch Passes to France: Frankfurt's Guest of Honor 2017

The Torch Passes to France: Frankfurt's Guest of Honor 2017 | Pobre Gutenberg | Scoop.it
A note of expressive defiance is heard as French officials take on Frankfurt’s Guest of Honor effort for 2017: ‘With Germany, we want the youth of Europe to stay open to the world.’
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