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DeVoe Signature Events Celebrates the Fifth Annual Full Figured Fashion Week® Presented By Sonsi® In NYC

DeVoe Signature Events Celebrates the Fifth Annual Full Figured Fashion Week® Presented By Sonsi® In NYC | Plus-Size Fashion and Style | Scoop.it
Celebrating its fifth year of fabulous fashion, Full Figured Fashion Week® has become the gold standard for plus size fashion events. Created by DeVoe Signature Events and presented by Sonsi®, this special week of empowerment throws an unparalleled plus size curve to New York City, June 17-22, 2013. From its beginning in 2009 as a series of small events and a single fashion show for curvy women, Full Figured Fashion Week has grown into an international event attracting attention and admiration from all over the world.  Every specially designed event celebrates and empowers not only plus size women, but also the plus size fashion industry. Established retailers and independent designers are showcased as well as honored with a coveted industry awardsceremony to cap off a wonderful week of fashion, friendship and fun.

Once an overlooked segment of the fashion industry, plus sizes are becoming more mainstream due in part to DeVoe Signature Events, a pioneer in the movement, creating unique events tailored to the plus size fashion community that reinforce that beauty comes in all shapes and sizes. That notion is being embraced by fashion leaders and full figured fashionistas everywhere, adding to the success of Full Figured Fashion Week.

Read more at: http://www.prweb.com/releases/2013/5/prweb10764542.htm

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Plus-Size Model Robyn Lawley Blames Designers For Fashion’s Thin Obsession

Plus-Size Model Robyn Lawley Blames Designers For Fashion’s Thin Obsession | Plus-Size Fashion and Style | Scoop.it

Model Robyn Lawley—who’s been on the cover of Vogue Italia and was the first-ever plus-size model to be cast in a Ralph Lauren campaign—has more than a few thoughts on how the fashion industry continues to uplift and uphold thin figures as the ultimate standard in style and beauty.

In a new interview with the fashion blog Hunger, Lawley lets loose on designers who continue to only order samples up to a size 4, and blames them for the unreasonably skinny standards most models think they have to maintain.

“I think the industry is making such a distinction because it is so rare for any girls over a size 4 to be featured anywhere within the media,” she says. “I actually hold designers more accountable as they have the real power to change sample sizing. It aggravates me that almost every designer campaign uses an unrealistic frame.”

She also shares her thoughts on the media, who are unfair to both skinny and fuller-figured women alike.

“I think if that’s your natural frame you shouldn’t be held accountable for damaging women. Kate Moss got labeled as an anorexic, even though she said she wasn’t, it was just her natural body type. However, the damage occurs when the media continues to only use images of excessively thin women and no other variant sizing.”

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Full interview: http://www.hungertv.com/feature/get-to-know-robyn-lawley/#

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I'm a Size 18 Yogi, and Lululemon Can Kiss My Fat Ass

I'm a Size 18 Yogi, and Lululemon Can Kiss My Fat Ass | Plus-Size Fashion and Style | Scoop.it

Lululemon, like many major retailers before them, likes to pretend that a size 4 is the size of the average woman in the United States. Despite much evidence to the contrary, they cater their overpriced wares to an America that doesn't exist, and have no desire to change their dumb-ass ways. Therefore, I meant what I said about them kissing my fat ass — go ahead, Lululemon, I'm waiting for you in Downward Dog.

According to former employees, Lululemon carries a few "larger" sizes — a chubbotron 10 and obesity monster 12 — but they just don't have that many of them, and what they do have is crumpled and hidden in the back of the store.

"All the other merchandise in the store was kind of sacred, but these were thrown in a heap," former employee Elizabeth Licorish told The Huffington Post. "It was definitely discriminatory to those who wear larger sizes."

Lululemon hasn't spoken recently about their feelings on the issue, but in 2005, founder and former chief executive officer Chip Wilson said that it takes 30 percent more fabric to create plus-size clothes, and he doesn't want to charge more for plus-sized pants because  "plus-size people are sensitive" and the company would experience fallout from the community.

"It's a money loser, for sure," he said. "I understand their plight, but it's tough."

So many questions here: Is it a money loser for sure? 30 percent more fabric than what size? Are they sure fatties would riot if they had to pay more for their potentially see-through pants? It's not like anyone goes into Lululemon expecting to walk out with a reasonably priced item of clothing.

Continue reading at: http://jezebel.com/im-a-size-18-yogi-and-lululemon-can-kiss-my-fat-ass-986201424

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Gok Wan: First look at stylist's new shapewear collection for plus-size brand Simply Be

Gok Wan: First look at stylist's new shapewear collection for plus-size brand Simply Be | Plus-Size Fashion and Style | Scoop.it

His hit 'Banger Booster' bra - famous for creating eye-popping cleavage for bigger breasts - is back in new colour ways for the new season.

Range comes in  dress sizes 8-32, cup sizes A-G and back size 32-46His Banger  Booster bra is becoming a cult product for plus-size fashion  fansTV  presenter says he wants women to feel sexy in seconds

There's not much that TV stylist Gok Wan  doesn't know about dressing curves and now the fashion designer has unveiled his  latest collection of controlwear for plus-size fashion brand Simply  Be.

His hit 'Banger Booster' bra - famous for  creating eye-popping cleavage for bigger breasts - is back in new colour ways  for the new season, and with it come a bevvy of other curve-controlling pieces  designed to smooth lumps and bumps for women battling with any  bulges.

The hardworking sounding separates include a  Body Shaper, Balconette Bra, Waist Slip  and High Waist Brief, Sassy Slip, Pull  Me In Pants,  Divine Outline, Clicker Knicker and Curve Controller and have been  created in a fashionable houndstooth print.

  

Read more: http://www.dailymail.co.uk/femail/article-2381977/First-look-Gok-Wans-new-shapewear-collection-plus-size-brand-Simply-Be.html#ixzz2adsN2lkr

Elegant Plus's insight:

Elegant Plus Shapewear Shopping Directory for Sizes 12-34W:
http://www.elegantplus.com/Plus-Size-Clothing-Mall/plus-size-shapewear.htm ;

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Plus-size women gain bigger voice in fashion

Plus-size women gain bigger voice in fashion | Plus-Size Fashion and Style | Scoop.it

 model poses beneath the ivy-covered portico of a Gothic mansion in Piedmont. It's an unusually hot July day, and between shots, a makeup artist steps in to powder the brow of the woman, whose smoldering, sculptured features recall pre-Raphaelite beauties. Sunlight filters through the mesh collar of the chic black trompe l'oeil wool jacket she's wearing, its long seams accentuating the waist of her size 14 figure - the size of the average American woman. The look is sophisticated, expensive - and out of the ordinary for plus-size fashion.

Overseeing the photo shoot is Alison Diboll, the founder of Gabriella Rossetti, a brand-new San Francisco fashion line for women sizes 12 to 22, named for the artist Dante Gabrielle Rossetti, who celebrated voluptuous women in his paintings. Unlike typical plus-size garments, which tend to be made of cheap, stretchy fabrics in dark colors and tentlike cuts, Gabriella Rossetti works with only luxurious materials ranging from silk satin to ring-spun cotton, and incorporates full-figure-flattering details like empire waists and face-framing lapels.

 

Diboll, the founder of a successful San Francisco marketing and PR firm, decided to take the leap into the fashion world because she saw an obvious void in the plus-size marketplace. "For years, I've had friends and family who are heavier or more voluptuous, and they've routinely complained that there's nothing available for them to go buy," she says.

The NPD Group says 34 percent of women in the United States now wear plus-size garments on at least one part of their body, and the plus category accounts for $14 billion of the $104 billion total women's fashion market.

In recent years, fast-fashion brands like Forever 21 have recognized the increasing number of plus-size shoppers with specialty lines, and a slew of contemporary designers, including Rachel Pally and Michael Kors, have launched plus-size collections, but there remains a dearth of options in the luxury apparel segment.

Marshal Cohen, chief industry analyst of the NPD Group, specializing in consumer behavior and the retail industry, says that despite the increasing customer base, many mainstream designers are reluctant to enter the plus-size market because they fear it will damage their image.

Also, unlike standard sizes, which can be proportionately sized, plus-size patterns are more nuanced and thus more expensive to grade up or down. With plus-size products making up only 14 to 17 percent of a designer's overall business, the economics are unappealing.

Gabriella Rossetti is looking to satisfy the needs of high-end plus-size and crossover (sizes 12 and 14) shoppers, pricing its garments just below designer, in the bridge category. "There are more and more professional, high-earning, well-educated women who are in this size category, and they have the disposable income to buy the better-quality clothes," Diboll says.

Cohen agrees. "The average size and shape is bigger," he says, and as consumers grow in size, "the industry must keep pace with it," he says.

                                                                            

Read more at: http://www.sfchronicle.com/style/article/Plus-size-women-gain-bigger-voice-in-fashion-4675147.php?t=dc241710e2&t=dc241710e2

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ModCloth's Disruptive Approach To Plus-Size Fashion Pays Off

ModCloth's Disruptive Approach To Plus-Size Fashion Pays Off | Plus-Size Fashion and Style | Scoop.it

San Francisco-based e-tailer ModCloth is a brand that you can be friends with. And, as they can tell you, friends come in all different shapes and sizes.

The vintage-inspired retailer is making a point to pay attention to what's commonly referred to as "plus-size fashion," a side of the industry that's often overlooked. Though the average American woman buys a size 12, many high-fashion designers top out at a size eight. American mass-market retailers, like Ann Taylor and Banana Republic are more democratic, but only slightly so. Size 14 or 16 is often the largest you'll find at a mall store. J.Crew only goes up to a size 12.

But Modcloth recently conducted a survey of more than 5,000 American women ages 15 to 65, and found that there are more women wearing a size 16 than a size 2 and 0 combined. So it's safe to say plus-size fashion is an unsatisfied market that continues to grow.

What Modcloth is doing about it>>

Part of the difficulty is that garment designs can't simply be continuously up-sized. The entire garment needs to be restructured to properly fit varying scales. If a dress has been designed for a size four fit model, the same pattern won't directly translate to a size 18.

Another issue is that while plus-size customers are vocal about wanting more fashion-forward styles, more revealing trends (like this seasons cut-out dresses and sheer fabrics) may not sell as well for the plus-size demographic.

ModCloth is tackling the issue by hiring a dedicated plus-size specialist for the brand. Goretti (she prefers to go by her first name only) joined ModCloth last January as the company's Product Development Manager, and she works with fit models on a daily basis to continually develop the company's approach to plus-sized fashion.

With 20 years of experience in the industry, Goretti is using her tailoring skills to focus on improving the anatomy of plus-size apparel, and she's done extensive research into understanding the relationship between fabric and a woman's body. At ModCloth, her tasks include three to four hours of model fittings each day, where she works on the specific areas posing challenges for the brand's plus-size customer—issues such as armholes, sleeve widths, and skirt lengths. 

 

Read more at:  http://racked.com/archives/2013/07/12/modcloth-2.php

 

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Plus Size Fashion Shows: Full Figured Fashion Week 2013

Plus Size Fashion Shows: Full Figured Fashion Week 2013 | Plus-Size Fashion and Style | Scoop.it

A now annual event, Full Figured Fashion Week (FFFWeek) spans six days in the fashion capital of New York City and attendees can enjoy plus size fashion shows, retail shopping events or panel sessions on topics from health to social media to makeup artistry. A production of DeVoe Signature Events, FFFWeek has gone from being a neat idea just a few years ago to the bona fide plus size fashion event of the year, drawing top bloggers, well-known retailers and emerging designers from all over the globe.

Of course, FFFWeek is known for its fashion shows and for many plus size fashion connoisseurs, this is the only opportunity all year to see curvy models walk the runway in plus size fashion shows. Last year’s Indie Designer showcase really stole the show with amazing presentations from hot new talents that left the big retailers looking a bit stodgy and out of touch.

This time those big retailers seemed to be catching on. Lane Bryant, Ashley Stewart, Sonsi and newcomer Evans pushed their respective envelopes a bit with more contemporary styling, edgier pieces and looks with attitude. And the newbie designers didn’t disappoint. From names we’ve seen before to names we’ve never heard of, there is so much to look forward to in plus size fashion

Read more at: http://www.therunwayplus.com/2013/06/plus-size-fashion-shows-fff-week-2013/

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20 Plus-Size Swimsuits That Make A Splash

20 Plus-Size Swimsuits That Make A Splash | Plus-Size Fashion and Style | Scoop.it

Swimsuit shopping causes anxiety for most women, but when you're looking for sizes that are difficult to find, it adds another layer of stress.

For plus-size shoppers, the selection is very limited, and what's out there isn't all that great. Most suits in larger sizes are ill-fitting and often feature excess material that is wildly unflattering. But thanks to gals like Gabi Fresh, also known as style blogger Gabi Gregg, things are slowly starting to change.

Gabi, a curvy style guru, came to international attention by encouraging plus-size ladies to flaunt their figures in two-piece swimsuits (what she calls "fatkinis"). She later collaborated with a swimwear site to develop fashion-forward suits in larger sizes, which became popular as they filled a major gap in the market.

Thankfully, better options are coming for the plus-size community, but it definitely takes some digging to find a great one. To help you save time, we've rounded up 20 lust-worthy suits that are fit for any fashionista. Happy shopping and swimming!

Elegant Plus's insight:

For the ElegantPlus.com Plus-Size Swimwear Editor's Pick Galleries go to:
http://www.elegantplus.com/Plus-Size-Clothing/plus-size-swimwear.htm ;

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Curvy Closet: Exclusive Interview with Gwen DeVoe, Founder of Full Figured Fashion Week

Curvy Closet: Exclusive Interview with Gwen DeVoe, Founder of Full Figured Fashion Week | Plus-Size Fashion and Style | Scoop.it

New York, get ready. DeVoe Signature Events showcases plus size fashion and the community for its 5th annual Full Figured Fashion Week. Yes, Full Figured Fashion Week. Next week from June 17-22, New York serves as a haven for the plus size fashion lovers in a sold-out week full of fashion shows, a boat cruise, panels, shopping events and an awards ceremony (akin to the Oscars) celebrating those who have made strides within the community.

So to help you understand and learn more about this week, I had the pleasure to chat with the founder of FFFWeek®, Gwen DeVoe. DeVoe, affectionately known as “auntie” throughout the community, has taken this idea of hers and has grown it to an international event bringing in designers, bloggers, and lovers of fashion and beauty from Australia, France, Canada, and everywhere in between!

Please read on to learn a bit more about this week’s event and the impetus for such a monumental event.

Why Full Figured Fashion Week? What was your impetus for creating this?

I have a reputation for pushing the envelope.  Five years ago, I felt strongly that it was time for our industry to have a professional fashion event that celebrated (and even introduced to some) the works of the plus fashion industry, comparable to New York City’s Fashion Week events.  Additionally, I knew that there was a lot of talent in this industry that was uncovered and resources that were untapped.  I also felt that it was time for the plus fashion industry to come out of the shadows and take its rightful place as a billion dollar revenue generating industry.

What are you most excited for next week?

I am most excited and proud to be producing Curves for A Cure, our celebrity runway fashion show and silent auction to benefit breast cancer research. Curvy celebrities from all walks of life have stepped in and donated their presence to help us raise money to eradicate this disease.

What takeaways do you want those who attend to leave with about FFFWeek®?

Those that attend FFFWeek® come for many different reasons but I think that at the end of the event, most feel a sense of validation of the industry.  The plus fashion industry is a huge market and up until recently, we were disregarded.  I am proud to say that FFFWeek® has played a huge part in the shedding a spotlight on the industry.

Full Figured Fashion Week® is in its 5th year, Congrats! As you ready for its start, is this you had envisioned it to be?

I’m ready and it is definitely what I envisioned it to be.  I just didn’t realize that the event would grow so quickly.  My only wish is that we could accommodate all of the people that want to be involved every year.  Hopefully, that won’t be a problem in upcoming years.

For those who aspire to work in plus size fashion, what words of advice can you leave?

There are many opportunities to work in plus size fashion.  There is no difference in the way you prepare yourself for this industry or other industries.

1. Do your research on the industry and the area in which you want to work.  Find out what is required and obtain experience in those areas before you label yourself an expert.

2. Know who the key players are.  It may take some time for you to meet them, but at least know who they are when you meet them.

3. Exercise your “unique” voice but respect the opinions of opposing views, especially in public forums

4. It’s ok to be multi-talented but often a Model/Make-up Artist/Blogger/Stylist/Designer confuses people.  Work on one or two “passions” at a time.

5. Network to increase your net worth

 

- See more at: http://styleblazer.com/159825/curvy-closet-exclusive-interview-with-gwen-devoe-founder-of-full-figured-fashion-week/#sthash.7ArKEODQ.dpuf

Elegant Plus's insight:

 Full Figured Fashion Week issold out! There are a few opportunities for standing room only and waiting lists, but to learn more about the weeks’ events, please visit http://www.fffweek.com!

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On the Plus Side: New Fashion Choices for Size 18

On the Plus Side: New Fashion Choices for Size 18 | Plus-Size Fashion and Style | Scoop.it

Impatience is growing with the dearth of plus-size fashion options, and some small companies are stepping in to fill the gap.

"If you have 65% to 70% of consumers who could use the product and only 14% do use it, that is an underserved market," says Marshal Cohen, a fashion industry analyst at NPD Group, referring to the share of U.S. women who wear sizes bigger than 16—yet represent a morsel of apparel sales.

Plus-size clothes have long been a lonely corner of the fashion industry, left to specialty retailers such as Lane Bryant. But a slow shift is taking place behind the scenes of the fashion world. Impatience is growing with the dearth of plus-size fashion options, and some small companies are stepping in to fill the gap.

Read the full article at: http://online.wsj.com/article/SB10001424127887323949904578540002476232128.html

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DeVoe Signature Events Celebrates the Fifth Annual Full Figured Fashion Week® Presented By Sonsi® In NYC

DeVoe Signature Events Celebrates the Fifth Annual Full Figured Fashion Week® Presented By Sonsi® In NYC | Plus-Size Fashion and Style | Scoop.it
Celebrating its fifth year of fabulous fashion, Full Figured Fashion Week® has become the gold standard for plus size fashion events. Created by DeVoe Signature Events and presented by Sonsi®, this special week of empowerment throws an unparalleled plus size curve to New York City, June 17-22, 2013. From its beginning in 2009 as a series of small events and a single fashion show for curvy women, Full Figured Fashion Week has grown into an international event attracting attention and admiration from all over the world.  Every specially designed event celebrates and empowers not only plus size women, but also the plus size fashion industry. Established retailers and independent designers are showcased as well as honored with a coveted industry awardsceremony to cap off a wonderful week of fashion, friendship and fun.

Once an overlooked segment of the fashion industry, plus sizes are becoming more mainstream due in part to DeVoe Signature Events, a pioneer in the movement, creating unique events tailored to the plus size fashion community that reinforce that beauty comes in all shapes and sizes. That notion is being embraced by fashion leaders and full figured fashionistas everywhere, adding to the success of Full Figured Fashion Week.

Read more at: http://www.prweb.com/releases/2013/5/prweb10764542.htm

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Mango Solves US Sizing Problem by Announcing Plus Size Line

Mango Solves US Sizing Problem by Announcing Plus Size Line | Plus-Size Fashion and Style | Scoop.it

Spanish label Mango has announced that they will be adding a plus-sized collection to the brand's line-up. A rep tells WWD that the plus-size division could launch as early as 2014.

Like Zara, the brand traditionally sells trendy cuts and slim fits, which has posed a problem for US customers. "Outside the biggest cities, Americans have long preferred classic, roomier clothes," according to an Economist profile on Zara parent company Inditex last fall. This has hurt Zara's potential to expand to the Midwest and in American malls.

The problem with size inflation>>

Many overseas brands adopt "vanity sizing" or "size inflation" for clothing sold in America, allowing customers to fit into a size six, when they're actually an eight or ten by European standards.

An article we posted on that phenomenon in August of last year received 55 impassioned comments on both sides of the argument for and against larger size offerings in the US. But a plus-size line may allow Mango to avoid the issue entirely, appealing directly to Americans who want larger sizes while still retaining their current customer base.

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Plus Size Model PHOTOS | Full Figured Women In Magazines

Plus Size Model PHOTOS | Full Figured Women In Magazines | Plus-Size Fashion and Style | Scoop.it

Today, the CEO of H&M admitted his brand has used models that are “too skinny”, and he plans to do more to keep the retailer’s runways and ads diverse (using massively popular celebrities who happen to not weight 80 pounds is a start). But before we get carried away thin-shaming the brand, we have to give shine to their recent swimwear campaign that featured plus-sized model Jennie Runktotally nonchalantly. That showed that to H&M, as in reality, a woman Runk’s size is not an anomale.

It’s confusing to talk about the dangers of thinness in magazines when every other health news story seems centered around our country’s obesity crisis, but it’s important to remember the impact images have on us — even as adults — and that sometimes women go to extreme lengths chasing the ideals set forth by the fashion industry. Non-models are affected. Even more importantly, children are affected. Here’s a particularly sobering stat from NationalEatingDisorders.org:

Of American elementary school girls who read magazines, 69% say that the pictures influence their concept of the ideal body shape. 47% say the pictures make them want to lose weight.

And who can forget the sordid tales of models eating tissues to remain “Paris Thin”, and the Vogue editor who resorted to Photoshop (not different casting practices) when her models appeared too thin.  Sigh. Let’s take a look at some fashion moments that got it right.

 Continued at: http://www.styleite.com/media/when-fashion-gets-it-right-7-size-honest-moments-to-remember/#0

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Hairdressing.co.uk's curator insight, June 3, 2013 5:16 AM

It's great when brands use real women's body shapes.

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Curvy Closet: Independent Plus Size Designers To Know

Curvy Closet: Independent Plus Size Designers To Know | Plus-Size Fashion and Style | Scoop.it

In the plus size world, a plus size designer randomly comes along and delivers looks that make us happy, take our breath away, or have us questioning our past style choices. Designers so sharp that their collections sell out within the first few days of arrival, the collections that will never make it to “clearance,” and  the designers whose pieces you see on every personal style blogger across the internet.

But are you familiar with these trailblazers, who dare to march to a beat of their own? These designers who buck societal stereotypes about the way a plus size woman “should” and “needs to” dress? Seriously, if you have been paying attention, YOU, the plus size woman has been pushing the envelope, challenging the norms, and defying myths! AND these designers have heard you!

Yes, they do exist and you will find them featured across the blogs, Instagram, and Facebook… But today, we are sharing with you a few independent plus size designers who are shutting it down and daring to give the plus size woman something that is fashion forward, edgy, and unique!

With these independent designers, they inspire more than just YOU. They inspire each other and the bigger brands and we reap the benefits! Who are a few of these indie and emerging designers? Yes, we have the beauty of Monif C and Jibri, but there are so many more to familiarize yourself with and we have a few to share with you:

- See more at: http://styleblazer.com/156371/curvy-closet-independent-plus-size-designers-to-know/#sthash.CZMoxUCC.dpuf

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Shopping Tips for Plus-Size Brides

Shopping Tips for Plus-Size Brides | Plus-Size Fashion and Style | Scoop.it

1. Determine a budget before shopping for a gown. Plus-size gowns are pricier than other sizes because manufacturers charge a higher percentage for more material, beading and lace. As excited as you may be to start shopping, work out your budget first. Avoid trying on gowns outside of your price range because you'll either fall in love with one and be disappointed by every other dress you see (even if they're just as beautiful), or you'll blow your budget.

If you do find yourself pining for a gown that costs more than you can afford, ask the designer if they can limit the beading to the bodice only, and skip embellishment entirely on the skirt or train. Or ask if the dress comes in another fabric that's less expensive.

2. It's normal to wear a bigger size in bridal than you would in everyday clothing. Bridal sizes run smaller than streetwear sizes, aka regular clothes. You’re considered a plus-size bride if you normally wear a size 14 or higher, which would be a size 16 in bridal. Most designers do offer plus sizes, but many stores only carry samples in sizes 8, 10 and 12. Call your local bridal store before you go shopping to ensure that they'll be able to accommodate you.

Trying on the dress you love in your size will eliminate return policy fears — you don't want to get stuck with a dress that doesn’t fit — and help you envision exactly how it'll look on the big day. Check out great sources like Alfred Angelo and David's Bridal (which carries sizes up to 26W). Some designers, like Bonny, also offer collections exclusively for plus-size brides. Whether your dream dress is sweet, sophisticated or dramatic, you're sure to find a gown that flatters your figure.

3. Choose figure-flattering fabrics. Thicker fabrics such as taffeta are ideal for curvy brides because they smooth everything out, creating a streamlined silhouette. Be aware that strapless styles can make shoulders look wider, so consider opting for styles with thicker straps or cap sleeves. Avoid heavily-beaded bodices and appliqués, which can draw attention to areas you’d prefer to minimize. 

4. Find the perfect silhouette for your shape. The most important advice for finding a wedding dress is to know your body shape. Top-heavy brides with hourglass figures look great in trumpet silhouettes, whereas an A-line cut is better if you're bottom-heavy, and apple-shaped brides look best in empire dresses or ballgowns. 

Just because you're a plus-size bride doesn't mean you can't wear a fitted gown! Look for a style that flares out at the knee, or right above or below it. The perfect dress isn't complete without the right undergarments. We love the Slimplicity Open-Bust Mid-Thigh Bodysuit from Spanx. This shapewear firms the tummy, hips, thighs and rear. (Learn what to wear under your gown, here!)

a size six and don't carry gown samples in plus sizes.
Elegant Plus's insight:

Elegant Plus Bridal Directory for Sizes 12-34W:
http://www.elegantplus.com/Plus-Size-Clothing-Mall/plus-size-bridal.htm ;

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Shunning Plus-Size Shoppers Is Key To Lululemon's Strategy, Insiders Say

Shunning Plus-Size Shoppers Is Key To Lululemon's Strategy, Insiders Say | Plus-Size Fashion and Style | Scoop.it

Back when she still worked at a Lululemon Athletica store in downtown Philadelphia, Elizabeth Licorish was struck by the contrasting ways the company showcased different sizes of its wildly popular yoga pants.

Most of the merchandise was presented out on the floor, hung on the walls, or folded neatly in cabinets for all the world to see. But the largest sizes -- the 10s and the 12s -- were relegated to a separate area at the back of the store, left clumped and unfolded under a table.

These larger offerings were rarely restocked, said Licorish, who worked at Lululemon for four months in 2011. The only styles available in those sizes were old designs whose fashion moment had long since passed.

"All the other merchandise in the store was kind of sacred, but these were thrown in a heap," Licorish told The Huffington Post. "It was definitely discriminatory to those who wear larger sizes."

Far from an accident, the exiling of larger clothing by Lululemon is a central piece of the company's strategy to market its brand as the look of choice for the stylishly fitness-conscious, according to former employees and consumer advocates. They say this treatment of larger clothes and customers reflects the culture that Lululemon represents -- one that falsely suggests skinniness is the paramount feature of health. Lululemon declined to comment.

A similar mode of image maintenance determines what lands on shelves at many major retail outlets, experts say. The dearth of plus-size products reinforces an implicit message that larger Americans have been absorbing for years: Shop only at select retailers that welcome your body type. Plus-size women between the ages of 30 and 45 are supposed to peruse the aisles at Lane Bryant. Younger women and teens are expected to drive to their local mall and go to Hot Topic's plus-size specialty spinoff Torrid.

Read more at:  http://www.huffingtonpost.com/2013/07/31/lululemon-plus-size_n_3675605.html?utm_hp_ref=business

Elegant Plus's insight:

ElegantPlus.com Plus-Size Activewear Internet Shopping Directory, Sizes 12-34W:
http://www.elegantplus.com/Plus-Size-Clothing-Mall/plus-size-activewear.htm

"Healthy lifestyles include getting exercise, whether it is walking, biking, yoga, skiing, tennis, dancing or other physical and athletic activities.  Yoga, Belly Dance, and Zumba are particular favorites with urban women of all sizes. The irony of the world in which we live is that while everyone is  telling us to "get active" and "get fit", it is often difficult to find athletic and fitness apparel and equipment in larger sizes.  While health has no size, all healthy lifestyles do include getting out there and getting at least some physical activity every day; hopefully doing something we enjoy that easily becomes a regular everyday or weekly pattern.  So let's keep fit!"

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SherriSavory's comment, August 1, 2013 3:04 AM
that's too bad. if they don't really market things over size 14, and the average size is 14, does that mean that 50% of women's clothing needs are not even being met (by fashionable brands?)
Smidy's comment, August 5, 2013 1:29 AM
ya so true
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The Myth of the Plus-Sized Model

The Myth of the Plus-Sized Model | Plus-Size Fashion and Style | Scoop.it

This post discusses why the term 'plus-sized model' is misleading.

The average height for a female model is between 5’8 and 5’11.  The average weight is around 120 pounds.  The issue with this?  The average height for a woman is somewhere around 5’4, whilst doctors consider 135 pounds, give or take, to be a healthy weight for a woman who stands around 5’4.  For a woman who stands 5’11, a healthy weight would be around 160 pounds, 40 pounds heavier than the typical runway model.  The problems this creates are obvious.  Not only do people develop unrealistic expectations of the body, but they also develop a skewed perspective.  Now there are women who are healthy at 5’11 and 120 pounds, just as there are women who are healthy at 5’2 and 160 pounds.  Every body is different.  The problem though is the terminology being employed to describe women.

Throughout the 1940’s and through to the 1960’s, it was not uncommon to see curvaceous women modelling clothes.  Marilyn Monroe was considered perhaps the greatest sex symbol of her era.  Her figure was far more realistic than that of a typical runway model.  At 5’5 and ranging anywhere from 120-140 pounds, Monroe would have struggled to get access to a runway today, just as we see models like Kate Upton get rejected by high-fashion magazines because of her curvaceous figure.  The pin-up models of the post-WWII era shared similar features, but this too was a problem.  It also created unrealistic expectations.  These women were are very busty and wide hipped.  Many women, who were thinner or more petite, had no way of achieving the standard of beauty embraced in the era.  They could not make their breasts bigger or their hips wider and so found themselves outside of the scope of what was projected as beautiful.

Read more with many photos at: http://www.literaryramblings.com/the-myth-of-the-plus-sized-model

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Swanky Pins's curator insight, August 23, 2013 6:25 AM

What is thought to be a beautiful woman changes from decade to decade and country to country so sometime, somewhere every one of us will be considered gorgeous.

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Plus Size Lingerie Store Owner Chrystal Bougon: 'Life Is Too Short For Ugly Underwear!'

Plus Size Lingerie Store Owner Chrystal Bougon: 'Life Is Too Short For Ugly Underwear!' | Plus-Size Fashion and Style | Scoop.it
Fashion, Style News 

Robyn Lawley may have landed a Ralph Lauren campaign and Vogue put Adele on the cover, but plus-size women (or what is considered "plus-size" by fashion execs) are still treated as an insignificant minority in the industry. Despite the fact that 57 percent of American women buy plus-size clothing and the average woman is a size 14, it is still difficult for curvy shoppers to find their sizes in stores. In fact, there are still only two plus-size lingerie stores in the entire country.

So we spoke to Chrystal Bougon, owner of one of the two stores, Curvy Girl Lingerie. At size 22 with a background in the adult toy business, Chrystal knew that curvier women wanted to dress as sexily as size 2 women but simply don't have the options. So we asked the entrepreneur about the state of the plus-size world today -- the good, the bad and the promising.

 

HuffPost: I was really excited to see what you're doing, mainly because I feel like we've been hearing so much about plus-size lately. Do you feel like there's some sort of cresting happening in the industry right now?

Chrystal Bougon: Yeah, it's crazy. At first I thought it was just because I was sensitive to the word, so I was seeing a lot of it in the media, and I saw it on a lot of sites that aren't what I would call mainstream. But it's also been in the mainstream media, like "Good Morning America" and "The View." I'm like, wow -- when I started my store, I kind of felt like there was momentum. But now it's like wow, we're really in the middle of this really huge movement.

HuffPost: Do you think it has anything to do with larger trends, including talk of too-skinny models and eating disorders in the fashion industry, or do you think it was just about time?

CB: I think there are probably a lot of things at play there. But the average American woman is a size 14, so I think it was coming. Now larger people are more in command of what’s being created, because we need more stuff! We need clothes, stuff that doesn't look like muumuus. We are such a huge part of the population.

HuffPost: Do you think all the talk we're hearing about plus-size is just hype or are we seeing real developments on the ground when it comes to mainstream retail?

CB: Well, I think that there are still not a lot of places for me to shop. I'm a size 20-22 and there are about three places I can shop in an actual store. You can buy stuff all over the place online, but when you're curvy, it's really hard to buy stuff online. And the different lingerie companies sell lingerie from all kinds of different manufacturers, but you don’t know that when you're online. So I would order everything in my size, say 10 items, and then I would end up returning seven of them because seven of the 10 didn’t fit.

So it's like the Wild Wild West out there as far as plus-sizes go, because curvy bodies are so different. Our curves are in all different places so it’s tricky for a plus-size manufacturer to find patterns for everybody. Everybody who is a size 20 doesn't look the same. Some of us have big booties, some of us have big boobs... I just think really it's a big thing, because there are so many more of us, and we're demanding that we get paid attention to and we don’t want to hide anymore. We don’t want to just wear muumuus and caftans and big color-block things that you can find at Walmart. We want to look sexy and we want to look relevant and cute. We're not going to hide. We're done hiding.

Interview continued at the Huffington Post: http://www.huffingtonpost.com/2013/07/15/plus-size-lingerie-store_n_3598556.html

Elegant Plus's insight:

On-line Plus-Size Lingerie Shopping Directory:
http://www.elegantplus.com/Plus-Size-Clothing-Mall/plus-size-lingerie.htm

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Lindsay Broatch's curator insight, July 18, 2013 9:45 AM

so true!

Swanky Pins's curator insight, July 26, 2013 5:16 AM

As a retailer of hosiery & lingerie, I  have to say it is far more difficult to find suppliers that cater for plus-sizes, most ranges seem to be available up to 18 only. 

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Super-sized American customers and fast updates to fashion ranges have helped sales at plus-sized retailer N Brown

Super-sized American customers and fast updates to fashion ranges have helped sales at plus-sized retailer N Brown | Plus-Size Fashion and Style | Scoop.it

Super-sized American customers and online  ranges that are constantly being updated have helped sales at plus-sized  retailer N Brown top City forecasts for the past 17 weeks.

The group behind Simply Be, High &  Mighty, and Figleaves – whose summer campaign is fronted by Wimbledon tennis ace  Novak Djokovic‘s model girlfriend Jelena Ristic  – used its annual meeting  to post a 7.8 per cent rise in underlying sales as it expanded into America with  its Marisota and Jacamo sites.

N Brown has seen growth across all of its  brands in all of its markets benefiting from customers continuing to ‘face  pressure on their disposable income’ and waistlines.

Former chief executive Alan White, who passed  over the reins to successor Angela Spindler on Monday, said fast fashion had  attracted new customers to the brand.

‘If they return regularly to check the site  customers expected to see something fresh and new,’ he said. ‘We have made a  good start to the year and we will endeavour to keep up  momentum.’

Online now accounts 56 per cent of total home  shopping revenue.

Shares closed 5.1p higher at  471.1p.

 

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Little Mistress launches plus size collection

Little Mistress launches plus size collection | Plus-Size Fashion and Style | Scoop.it

Little Mistress Curvy features 10 styles that will run alongside the main collection.

The autumn 13 range offers UK sizes 16-24 in styles that are either a direct copy of the main collection or will be produced in an alternative colourway that will “flatter the plus size, curvy, body shape”.

Maxi dresses, shorter party dresses and separates will also be available.

Drapers’ Young Fashion Brand of 2012 will also unveil a Petite range in February 2014 with its first collection for spring 14.

The new range will expand the offering of both its main line and premium Gold collection from its current size 6 starting point to a UK size 2. The range will initially be available on the brand’s website before rolling out to key stockist partners.

Mark Ashton, managing director of Little Mistress parent company Concept Fashion, said it was “natural” for Little Mistress to offer sizes from  UK 2 to 24.

“We are seeing a huge demand for something that we don’t even supply so it’s quite extraordinary to walk into a ready-made business,” he added. “We have a lot of experience in our team with both petite and plus sized ranges so we are sure it will be a success.”

The brand has also joined forces with Very.co.uk to create a teen collection, expanding the offering of its kidswear label Little Misdress. The range for nine to 16-year-olds will launch later this month, offering four dress styles in sugary pinks and aqua blues for £30 to £50.

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Curvy Closet: The Top 10 Looks from Full Figured Fashion Week

Curvy Closet: The Top 10 Looks from Full Figured Fashion Week | Plus-Size Fashion and Style | Scoop.it

Last week, plus size fashion took the stage during the 5th annual Full Figured Fashion Week (FFFWeek) produced by DeVoe Signature Events. Plus size women from across the globe (literally) descended onto New York City to talk fashion, empowerment, and the business of fashion. Asides from the obvious love of fashion, FFFWeek brings together friends, fosters networking, inspires designers, attendees, and bloggers, and creates a safe space to express oneself in a celebratory place.

From a Charity Runway Fashion Show, an Indie Designer Showcase, the Retailers and Boutique showcase, as well as the Curves in the City Shopping Event and Sample Sale- the week was full of fashionable surprises and more! And the fashion did not stop at the runway; the attendees showed off their curves, pushing the envelope and boundaries of what is plus size fashion.

FFFWeek showcased over 20+ designers, retailers, and brands throughout the week and there were quite a few standouts and memorable moments on the runway.  One thing to note about the entire week was the diversity. Style, ethnicity, and size were quite diverse and embraced.  Something that was quite appreciated and recognized from size 12- 22, the runway reflected a mirror more than any other runway we have seen. Today we share with you a few of our favorite looks, designers, and models who brought plus size fashion to life over the week’s fashionable events!

 

See more at: http://styleblazer.com/164411/curvy-closet-the-top-10-looks-from-full-figured-fashion-week/#sthash.S6iMwXg2.dpuf

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WATCH: Are Plus Size Women More Accepted In The Black Community?

WATCH: Are Plus Size Women More Accepted In The Black Community? | Plus-Size Fashion and Style | Scoop.it

Stars like Octavia Spencer, Queen Latifah and Amber Riley stepping out in style on the red carpet and owning their voluptuous figures will definitely push forward the cause. However, we can't help but notice that there's a distinct difference between the way those ladies are revered for their larger frames, while their white comrades (see: Adele and Melissa McCarthy) are not. Furthermore, there have been plenty of studies and musings to suggest that plus size women of color are more comfortable, accepted and celebrated in their ethnic/cultural communities.

HuffPost Live tackled this issue on Wednesday night during a chat with Kenyatta Jones, CEO of Belle Rene clothing and star of Wetv's "House of Curves."

"I hate to say it but, thin is in--in your community. It's just what it is," Jones told HuffPost Live host Caitlyn Becker. "I think we're a little more accepted...we're a little more accepted by men and I think it's just sad to say, but it's just different."

The 220-pound fashion maven goes onto say, "Unfortunately I think it is a cultural thing and I think we have it a bit easier. But none of us have it as easy as we should

Read more and watch the interview at: http://www.huffingtonpost.com/2013/06/20/are-plus-size-black-women-more-accepted_n_3473865.html

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This Anecdote Completely Sums Up How Much Fashion Designers Hate Plus-Size

This Anecdote Completely Sums Up How Much Fashion Designers Hate Plus-Size | Plus-Size Fashion and Style | Scoop.it

When online fashion retailer ModCloth decided to expand its plus-size offerings, Chief  Creative Officer Susan Koger reached out to the company's 1,500 vendors for  help. 

 

Only 35 responded that they were willing to do  plus-size collections. 

"Our community drives most of our decisions, and they were giving feedback  that they wanted plus-size clothing," Koger told us. "The hesitation [from  vendors] was surprising to me as a business person because I see an opportunity  to sell a lot more clothing." 

Despite the initial setback, ModCloth is charging forward to offer a  variety of plus-size clothing. Now, about 100 vendors have agreed to do the  lines. 

"For too long, plus-size women have been relegated to what has been called  the 'plus-size ghetto,'" Koger said. "Businesses have limited offerings for  them, and often don't take the time to make sure the clothing will fit a curvier  person." 

To make sure ModCloth gets plus-size right, the website hired in-house designers who are focused on  making flattering and comfortable clothing as part of its private  label. 

Koger expects plus-size to be a huge source of growth for the  brand. 

"This is just the beginning for us," Koger said. "Serving more customers is  an exciting and rewarding opportunity for us." 

Read more:  http://www.businessinsider.com/modcloth-does-plus-size-2013-6#ixzz2WFXuCUjA

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FlirtyLingerie.com's comment, June 26, 2013 5:58 PM
The plus size ghetto is a good way to describe how extensively vendors ignore the plus size market, almost as though they figure that will make it go away.
TweetingBestDeals's curator insight, June 28, 2013 11:26 AM

Watch how quickly this will begin to change when they wrap their minds around the dollar signs they're leaving on the table.

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Plus-size Swimwear Figure and Fit Guide: What's Your Body Type ?

Plus-size Swimwear Figure and Fit Guide: What's Your Body Type ? | Plus-Size Fashion and Style | Scoop.it

What's Your Body Type? Plus-size women come in all different shapes. Maximize your assets through color, cut and pattern in plus-size swimsuits that fit and flatter.

Along with the rest of full-figured clothing styles, the choices in plus-size swimwear have come a long way in the last few years. Gone are the days of the old-lady swim dress with industrial molded interior bras that even our grandmothers weren't too happy about wearing. Now pretty patterns and prints, bold colors, flirty skirts, retro Hollywood halters, plunging neck-lines and trendy tankinis are all within the curvaceous, full-figured woman's grasp.

 Complementing pareos and sarongs, filmy cover-ups and sassy plus-size swim cover ups are also becoming easier to find, so if you've got it - flaunt it! Don't hide in shapeless, billowing shapes safely under your beach umbrella.

Get out and live! Swim, play beach volleyball, scuba dive, and sail! Relax on the beach or by the pool. Enjoy a cruise to exotic locales. 'Cause you've got the style, the look and the attitude that no waif can match! In fact, have you ever noticed that those sporting the waif look have trouble filling out their swimsuits? So make the most of those gorgeous curves! But always remember the sunscreen.

 

A Shaped   (also frequently known as Triangle or Pear Shaped) - Your figure is visually narrower above your waist and wider below,  so your hips and thighs are probably full. The majority of women have  this shape. Since your shoulders are narrower than your hips, look  for silhouettes and styls that broaden your shoulders and add height visually. This can be done with a V or low square cut  top which both broadens your bust-line and draws the eye upward to your best assets.  In two piece tankini suits, keep the bottom dark and solid with a brightly colored or patterned top to draw the eye upwards. 

Read more at: http://www.elegantplus.com/Styling-Diva/plus-size-swimwear-figure-guide.htm

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Meet the bloggers: Frocks and Frou Frou on plus-size fashion

Meet the bloggers: Frocks and Frou Frou on plus-size fashion | Plus-Size Fashion and Style | Scoop.it

Ahead of the launch of the Guardian's fashion bloggers network, we are introducing the bloggers themselves. Here, meet the fashionista who's showing women how to dress – whatever their size

It's 2007, and I've just logged on to one of the top fashion forums in the country. I bypass the front page without hesitation and delve deeper into the threads to find the one that I'm looking for: Plus Size Fashion.

A few months previously, I didn't even know the phrase. I certainly hadn't thought to apply it to myself. All I knew was that I wanted pretty clothes and no matter how hard I looked in the shops I didn't seem to be able to find them. Not in my size, anyway.

I was a frustrated fashionista. Fussy about my wardrobe since childhood (I had to wear skirts, and they had to twirl) I had found that the fashion industry hadn't kept up with me, and suddenly I was out in the cold. As a young, size 18 woman in Australia, I had slipped through the cracks; too big to wear the high-street brands, and too young to find the elasticised waists and asymmetrical hemlines of the few "larger lady" brands on the market in any way appealing.

I knew there had to be more out there, so I went looking.

Six years later and things are changing. Plus-size women are much more visible on the world's fashion stage. In magazines, on runways, on red carpets, but nowhere more so than on the internet.

My name's Lilli, and I write the blog Frocks and Frou Frou. When I started in 2008 I don't know that I intended it to be a "plus-size" fashion blog. Six years on from my first foray into the "fatosphere", and I'm still not comfortable with the phrase. I just don't know why clothing retailers insist on segregating women on the basis of a few centimetres here and there. Surely we can just all be "size"?

Instead, I prefer my mum's definition of the blog: "A place for women who are learning how to make friends with their body."

I try to show people how to dress in a way that celebrates their bodies rather than trying to disguise them. There's a lot of colour, bold shapes, bright patterns. I favour a retro-classic style, but like to inject a bit of quirkiness into my wardrobe. I also show my readers how to make clothes and accessories from scratch, and I run a series of posts called "remixes", where I take simple basic items, and alter them to make them unique.

There's a big wide world of fashion out there. You just have to know where to look.

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Video: Plus-Size Two-Piece 'Fatkini' Flies Off Store Shelves

Some suggest the so-called "Fatkini" is another sign of the "end of the skinny girl" era.
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