Spanish label Mango has announced that they will be adding a plus-sized collection to the brand's line-up. A rep tells WWD that the plus-size division could launch as early as 2014.
Like Zara, the brand traditionally sells trendy cuts and slim fits, which has posed a problem for US customers. "Outside the biggest cities, Americans have long preferred classic, roomier clothes," according to an Economist profile on Zara parent company Inditex last fall. This has hurt Zara's potential to expand to the Midwest and in American malls.The problem with size inflation>>
Many overseas brands adopt "vanity sizing" or "size inflation" for clothing sold in America, allowing customers to fit into a size six, when they're actually an eight or ten by European standards.
An article we posted on that phenomenon in August of last year received 55 impassioned comments on both sides of the argument for and against larger size offerings in the US. But a plus-size line may allow Mango to avoid the issue entirely, appealing directly to Americans who want larger sizes while still retaining their current customer base.