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Rescooped by lyndsay condie from Social Media, SEO, Mobile, Digital Marketing
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Facebook Unveils the Most Powerful Social Ads of All Time

Facebook Unveils the Most Powerful Social Ads of All Time | platforms and tips | Scoop.it

Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. Learn about the implications in this guest post by Chango CEO Chris Sukornyk.


Via Kamal Bennani
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Tentronix NZ's curator insight, August 14, 2013 6:41 AM

Finally something exciting by fb ....

Rescooped by lyndsay condie from The MarTech Digest
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Infographic: The Secret Art of Digital Marketing - HostGator | #TheMarketingAutomationAlert

Infographic: The Secret Art of Digital Marketing - HostGator | #TheMarketingAutomationAlert | platforms and tips | Scoop.it

Via marketingIO
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marketingIO's curator insight, August 9, 2013 7:44 AM

Aside from the design, this is a very, very good infographic. h/t to Infographic Journal.


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Rescooped by lyndsay condie from Public Relations & Social Media Insight
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Five ways that video can boost your digital marketing campaigns

Five ways that video can boost your digital marketing campaigns | platforms and tips | Scoop.it

The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does. But there's more to video than just creating and posting product information. Are you doing everything you can to make the most of these incredibly valuable assets?

 

Because video does such a great job of attracting and holding consumer attention, it can contribute to a wide range of successful marketing initiatives aimed at everyone from current customers to new prospects.

 

For example, video can be used in a bounceback strategy – promoting relevant products to consumers who have already visited or made purchases at your site. And its strong search value can be used to hook consumers who are researching potential purchases on the web.

 

In addition, try these five ideas for making video a powerful contributor to your successful campaigns....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 10, 2013 3:39 PM

Useful tips to consider in bringing video into your online social marketing campaigns.

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Measures of digital marketing ROI are meaningless unless ads are viewable

Measures of digital marketing ROI are meaningless unless ads are viewable | platforms and tips | Scoop.it
If you have the sneaking suspicion that your digital ad spend isn’t working hard enough, it turns out you’re probably right. (54% of digital ads are never seen by consumers.
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