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A Picture's Worth 1,000 Links: How To Find and Cite Images

A Picture's Worth 1,000 Links: How To Find and Cite Images | Platform Content Creation | Scoop.it
Keep out of hot water by understanding what photo use legal jargon means, where to find images, and how to give proper attribution.
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Really concise and clear summary on the use of images on the Internet with some of the best links to more detailed information on the issues.

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Articles to assist in the creation of quality and engaging digital content.
Curated by Ian Korman
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The Future Of The Web Is All About Context

The Future Of The Web Is All About Context | Platform Content Creation | Scoop.it
Imagine a world where search engines proactively send recommended articles, people and companies to their users -- and all of these recommendations are..
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The Difference Between Popularity and Influence in Social Media

The Difference Between Popularity and Influence in Social Media | Platform Content Creation | Scoop.it
It is more important to have influence in social media than popularity. You could easily have more visitors than your competitor, but your competitor could be more influential. It is better to receive less traffic if your visitors are regular and more invested. When your visitors are more involved in your site, this increases the likelihood of their making a purchase as you have now earned their trust.
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What Makes Content Memorable?

10 ways to make your presentations and pitches more memorable. Created by Carmen Simon http://www.reximedia.com and Bruce Kasanoff http://www.kasanoff.com
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3 Pillars of Image Marketing on Social Media

3 Pillars of Image Marketing on Social Media | Platform Content Creation | Scoop.it
When it comes to image marketing, it’s definitely harder than it sounds, only if you want to do it effectively. It’s not just posting a random image from your kitty and expecting great responses. Like any other marketing effort, images too need your special attention.
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4 Tips To Creating A Monthly Content Marketing Plan | Stream Companies Blog

4 Tips To Creating A Monthly Content Marketing Plan | Stream Companies Blog | Platform Content Creation | Scoop.it
Learn the secrets to creating a monthly content marketing plan to reach more prospects and drive more leads.
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Improve Your Engagement on Google Plus | Social Media Today

Improve Your Engagement on Google Plus | Social Media Today | Platform Content Creation | Scoop.it
The most shared post in my SMToolbox column this year was the interview with Martin Shervington on Google Plus. Martin has now produced a really useful overview of how to improve your engagement on Google Plus. Build a circle of your top 100 brand evangelists and supporters, if you do nothing else take this advice.
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Social Media Design | Free Tools | Social Media Today

Social Media Design | Free Tools | Social Media Today | Platform Content Creation | Scoop.it
These seven resources can help turn your Social Media content from mediocre to professional.
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Women are the Real Power Behind Social Media | Social Media Today

Women are the Real Power Behind Social Media | Social Media Today | Platform Content Creation | Scoop.it
Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media?
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Very useful stats for anyone trying to engage customers via social media.

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Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options?

Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options? | Platform Content Creation | Scoop.it
Enlist Vimeo, Vine and Wistia to reach different customers and stage other types of viewing experiences.
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Top Content Marketing Priorities | Social Media Today

Top Content Marketing Priorities | Social Media Today | Platform Content Creation | Scoop.it
Many different components go into creating a top-notch content marketing strategy. With this in mind, it’s important for marketers to prioritize their goals and know how to overcome various challenges in order to get the best results. Curata's third annual study, surveyed over 500 marketers on their current and upcoming content strategy tactics.
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A Simple Content Marketing Org Chart

A Simple Content Marketing Org Chart | Platform Content Creation | Scoop.it
These are roles and responsibilities to assign as part of any comprehensive content org chart. I drew this simple org chart to help organizations visualize their own content team.
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How to Find Influencers Who Want to Share and Link to Your Content

How to Find Influencers Who Want to Share and Link to Your Content | Platform Content Creation | Scoop.it
Three useful steps for getting the movers and shakers in your industry sharing your online posts.
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17 of the Best Content Curation Tools to Use in 2015

17 of the Best Content Curation Tools to Use in 2015 | Platform Content Creation | Scoop.it
Creating content for multiple platforms each and every day can be taxing for even the most skilled copywriter. It means coming up with fresh, interesting content constantly to provide great resources
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How to Use Instagram for Business [INFOGRAPHIC]

How to Use Instagram for Business [INFOGRAPHIC] | Platform Content Creation | Scoop.it
With a community of over 300 million active monthly users, Instagram is one of the fastest growing social media platforms with high engagement, and yet it is still an untapped territory for most businesses. Instagram reports that on average there are 70 million photos shared and 2.5 billion likes per day. This infographic from TechWyse breaks down ten steps for every business to follow when deciding to integrate Instagram into their marketing strategy.
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The Test All Great Content Must Pass, According to Guy Kawasaki

The Test All Great Content Must Pass, According to Guy Kawasaki | Platform Content Creation | Scoop.it
The former chief evangelist at Apple says this one benchmark determines your social media success.
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The Difference Between Content Marketing and Advertising

The Difference Between Content Marketing and Advertising | Platform Content Creation | Scoop.it
Content marketing is quite different from traditional advertising, and the same rules don’t apply.
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11 Content Marketing Statistics You Should Care About

11 Content Marketing Statistics You Should Care About | Platform Content Creation | Scoop.it
It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should …
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SMToolbox: Social Media Tools for Content Curation | Social Media Today

SMToolbox: Social Media Tools for Content Curation | Social Media Today | Platform Content Creation | Scoop.it
This week in SMToolbox we take a look at content curation and how social media tools such as Hootsuite and Oktopost now suggest content for you to curate and share.
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Content Marketing Strategy: 9 Vital Concepts | Social Media Today

Content Marketing Strategy: 9 Vital Concepts | Social Media Today | Platform Content Creation | Scoop.it
We dissect content marketing every which way and tend to get confused and overwhelmed. But thankfully, along comes someone smart enough to simplify it for us. In this edition of #CMMinds I share with you a 3-minute video from Orbit Media Studios (and commentary) that breaks content strategy down into 9 vital and perfectly easy to understand concepts.
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Want a Job in This Field? | Social Media Today

Want a Job in This Field? | Social Media Today | Platform Content Creation | Scoop.it
Content marketing is en fuego. If you’re on the outside wanting to get in, this article is for you. It examines reseach findings from the software masters at Kapost, advice on hiring from three industry experts, and above all, a series of insights regarding getting started in content marketing from CMI, Kelly Services and content marketing expert, Jean Spencer.
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Marketing Technology is All About Content | Social Media Today

Marketing Technology is All About Content | Social Media Today | Platform Content Creation | Scoop.it
I was doing research on Google Trends and noticed something interesting. The phrase “social media marketing” grew tremendously from 2009 to 2011 and has since leveled off, without future growth in sight. Meanwhile, the phrase “content marketing” has really picked up in the last year.
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5 SEO Trends Every Entrepreneur Needs to Know for 2014

5 SEO Trends Every Entrepreneur Needs to Know for 2014 | Platform Content Creation | Scoop.it
From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
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The_Marketer_to_2015.pdf - Google Drive

The_Marketer_to_2015.pdf - Google Drive | Platform Content Creation | Scoop.it

The new whitepaper, "Peacekeeper, Navigator, Student: The Role of the Marketer to 2015."

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