Billboard Magazine features the best of pop music and entertainment. We couldn't forget this during one of the most boring music moments ever: waiting on hold listening to horrible soundtracks. That's why we decided to create a solution so that our clients and subscribers wouldn't have to endure it any longer: Billboard On Hold Jam Session.
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Launched by Expedia ‘Tag Me If You Can‘ is a travel promotion with a difference. Travel host, Nathan Jolliffe, has been travelling around the world stopping off at 15 secret locations. Each day he’ll post a video clue of where he is and all you have to do is tag him on the map first and you’ll win cold hard cash. Be careful though, you only get 3 tags per day and you need to be within 10 meters of his location to stand a chance to win! Delete the scoop?
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Go behind the scenes for a look at the creation of an interactive billboard in New York City in promotion of Perception. Delete the scoop?
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Andrew Keller, CEO of agency CP+B, recently sent an email screed to all staff, intended as a call-to-action of sorts--for the agency and for the industry. In it, he outlined, at length, the state of the brand world and his forecast for where things were headed, talking about brands and agencies changing culture, about social media as a behavior rather than a medium, about content creation, and just generally creating a brand that was fit for the modern era. An edited version of the email appears here. Delete the scoop?
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Ever went to YouTube for tips and instructions? From using software to cooking and fixing things, instructional videos by everyday people have become our inspiration and indispensable helpers. Lauren Luke for example is one of YouTube’s stars when it comes to all things make up. And BBH London have done a clever collaboration with her to raise awareness for a charity. Delete the scoop?
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To celebrate UNIQLO’s dry mesh project the fashion retailer and their agency, Firstborn NewYork, synchronized a team of people to hijack popular categorized on Pinterest by sequentially posting images that together created an innovative scrolling mosaic. Delete the scoop?
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Quand un artiste contemporain règle ses comptes avec un illustre collègue, ce sont les FPS et l’Art Contemporain qui se télescopent joyeusement. L’artiste Hunter Jonakin a imaginé une borne d’arcade contenant un jeu video FPS (First Person Shooter) dont le but est de virtuellement détruire l’oeuvre de Koons lors d’une rétrospective. Alors, Jeff Koons must die or not ? Delete the scoop?
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How do you bring augmented reality to the young masses – enlist the appeal of Justin Bieber. This is what Mercury Music and Blippar have joined forces to do. The latest Bieber album offers fans an exclusive AR experience. Delete the scoop?
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This is a great idea from Carling Black Label in South Africa which settles one of the oldest football terrace debates. Can the fans manage their beloved team better the the coach? Carling have taken two of the biggest SA team, Kaizer Chiefs and the Orlando Pirates and created a simple mobile based voting ecosystem which puts the power into the hands of fans. From selection to substitutions fan decisions ruled. Agency : Ogilvy Cape Town Delete the scoop?
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Leo Burnett Detroit, working to help save the Troy Library, injected some provocative marketing into an upcoming vote to levy a small tax that would keep the library open. “A vote against the library, is like a vote to burn books.” One of the best things advertising can do is make you think about a topic in a way you’ve never considered before. Delete the scoop?
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This site for ONLY is seriously cool via Uncle Grey in Denmark. Great track and a beautifully shot vid with instant pause on any moment to reveal the clothes and interactive content to bring you into the experience. We have seen similar fashion labels attempt this before, but this clearly is now the one to beat. Lovely work. The agency is Uncle Grey in Denmark. Delete the scoop?
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BrainBricks is a concept product for LEGO that merges psychical and digital play. The product involves LEGO bricks that include tiny sensors, which enable the bricks to sense their configuration with one another and communicate it wirelessly to mobile devices loaded with the LEGO gaming app, in turn allowing physical LEGO models to be instantly brought into a digital gaming experience. Delete the scoop?
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An abridged guide to the many ways that your day is about to get better. Delete the scoop?
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By Scott Goodson, chairman and founder of StrawberryFrog, and author of Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. Delete the scoop?
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It’s a Facebook challenge to find and ‘Pin’ as many Volkswagens on South African roads as possible, using a gamified, custom version of Google Street View. Delete the scoop?
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Don't think that your job is to come up with a cool idea. Or rather, don't forget that your job is to define the problem, understand the dynamics that exist between people and brands, and how whatever it is that we do might influence those dynamics. You are a strategist. Not a tactician, and not a creative. Delete the scoop?
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I became determined to make sure that other new planners didn't suffer in the same way I did. It was at this point that I created the "Planner's Guide to the First 3 Years". This aimed to provide a benchmark for new planners on what was expected of them at the end of each of the first 3 years. This meant they need not fret whether they were behind the curve as they had a ready-reckoner for the skills and experience they should have at any given stage. Delete the scoop?
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Ford has made a giant leap into the realm of digital by developing the Ford KeyFree App, a password aggregator and automatic log-in/log-out device. Delete the scoop?
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Par TBWA Londres Delete the scoop?
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How do you bring augmented reality to the young masses ? Enlist the appeal of Justin Bieber. This is what Mercury Music and Blippar have joined forces to do. The latest Bieber album offers fans an exclusive AR experience. Delete the scoop?
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Before heading off to Cannes, I thought I’d take a stab at some of the trends we may see coming out this year — mainly focusing on cyber & integrated. Delete the scoop?
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L’agence Crispin Porter + Bogusky en partenariat avec l’agence Digitas de New york viennent de décrocher deux Grand Prix aux Cannes Lions 2012 pour l’impressionnante campagne « Small Business Gets An Official Day » pour American Express. En créant la journée des petits commerces le 26 novembre dernier, American Express a voulu par ce moyen encourager les « small biz » à développer leurs ventes grâce aux médias sociaux. Delete the scoop?
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With MaKey MaKey, anyone can use a MaKey MaKey set and aligator-clip any object and turn it into a keystroke. Two MIT students are running the show. Delete the scoop?
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Nike has released what looks like a cool new app called NG360° specifically for golfers. The mobile app gives players the tools, tips and motivation they need to fine tune their game. Delete the scoop?
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