Planning Your Business Wisely and Strategically
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MarketingHQ Website

MarketingHQ Website | Planning Your Business Wisely and Strategically | Scoop.it
MarketingHQ will improve your marketing and help YOUR BUSINESS attract MORE customers MORE often. Click on our link to see more. We are one of Sydney's leading marketing agencies that help small and medium sized companies all over Australia.
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5 Things I Wish I Knew Before Opening an Ecommerce Business

5 Things I Wish I Knew Before Opening an Ecommerce Business | Planning Your Business Wisely and Strategically | Scoop.it

You might be prepared to open an online retail business. You have the funding, cash flow planned, inventory managed, and even a marketing campaign ready to launch. But there are some other things you’ll want to know before you start doing business.

 


Via Kamal Bennani
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Content marketing strategy: why and how in plain English

Content marketing strategy: why and how in plain English | Planning Your Business Wisely and Strategically | Scoop.it

You need a content marketing strategy and/or you need a content strategy (to me both have a different meaning but never mind). That’s what everyone tells you. So, why do you need a content (marketing) strategy and how do you get started? In plain and simple English (I hope).

 

As a marketer normally you’re accountable and have a duty and goals to accomplish. That’s why before spending money you develop a plan and a strategy. In this case a content marketing strategy.

 

A strategy brings you from A to Z. Furthermore, as you’re probably not alone in the organization it allows others to go from A to Z with you as normally you share the same goals. Other marketers, sales people, customer service reps, you name it. Probably you also have a boss who wants to know whether you accomplish your goals or not. A good one will even want to know what those goals are and how you hope to get there without all the jargon. And he or she will also want to stay in the loop about your progress. 


Via Russ Merz, Ph.D.
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Create a Simple Marketing Plan

Create a Simple Marketing Plan | Planning Your Business Wisely and Strategically | Scoop.it

Most of us built our businesses around our passion and in doing so enjoy our work every day. There are 10 important reasons why your small business needs a realistic but simple marketing plan.


Via Stefano Principato
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Stefano Principato's curator insight, July 20, 2013 1:50 AM

The secret to defining what makes your business different is to understand what your ideal client really wants and make sure you deliver it better than anyone else. What do you uniquely offer that your clients find amazing?

Rescooped by amybrill14 from Strategy and Competitive Intelligence by Bonnie Hohhof
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Competitor Analysis: Four Keys to a Successful Strategy

Competitor Analysis: Four Keys to a Successful Strategy | Planning Your Business Wisely and Strategically | Scoop.it

A competitor analysis provides you with the knowledge to make an informed decision on what aspect of your company gives you a competitive edge.

Creating a PR or marketing plan without solid research on your competitors is like competing in a game without knowing the judging criteria.

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Via Bonnie Hohhof
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