Planner digital
388 views | +0 today
Follow
 
Rescooped by lebeauparleur from Public Relations & Social Media Insight
onto Planner digital
Scoop.it!

Giving Thanks: 37 Best and Most Powerful Marketing Tools

Giving Thanks: 37 Best and Most Powerful Marketing Tools | Planner digital | Scoop.it

I've used hundreds of tools during the past few years. But these are the 37 that I'm most thankful for -- that helped lead to my success in 2013.


Via Jeff Domansky
lebeauparleur's insight:

Y'en du matos là-dedans...

more...
Jean-Christophe Francet's curator insight, November 25, 2013 2:51 PM

An excellent selection (from a practitioner) and comments about the best supporting tools for social media, publishing, analytics, CRM, etc.

My conclusions: a) You need to master always more tools and features to be optimise your web and social media presence and activities; webmasters and social media managers have a bright future! b) Not every tool listed here is free, but for some money you can optimise your ROI with intelligent added value features.

Ali Anani's curator insight, November 26, 2013 12:25 AM

Thirty seven marketing tools to boost your marketing efforts. Thank you for reading this.

Planner digital
Tout ce qui peut aider à la pratique du digital planning
Curated by lebeauparleur
Your new post is loading...
Your new post is loading...
Scooped by lebeauparleur
Scoop.it!

Presentation de Emmanuel Anjembe sur la disruption digitale pour les marques employeurs lors de la reunion des planneurs strategiques du 2 juin #comRH

Presentation de Emmanuel Anjembe sur la disruption digitale pour les marques employeurs lors de la reunion des planneurs strategiques du 2 juin #comRH | Planner digital | Scoop.it
7 trends 2016 from TBWA\Corporate
lebeauparleur's insight:
Document précieux sur les chemins de traverse entre digital et RH
more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Customer Journey Mapping – Do It Right

Guest posst by Mikkel Korntved, Loyalty Group Customer Journey Mapping (CJM) is trending, and many companies want their own - And rightfully so! Yet, is mapping the Customer Journey solely the way to create better Customer Experiences and increased loyalty?
lebeauparleur's insight:

De l'opérationnel sur quelque chose de très conceptuel, c'est assez efficace. Reste à tester !

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Le « content blocking » est la meilleure chose qui ait pu arriver au marketing numérique |  Adviso

Le « content blocking » est la meilleure chose qui ait pu arriver au marketing numérique |  Adviso | Planner digital | Scoop.it
À la mi-octobre, l'IAB (Internet Advertising Bureau) a cru bon de repenser sa position sur le blocage de contenus, qui était jusqu’alors tout simplement une opposition farouche. Leur vision a changé : « We messed up ». Selon le vice-président des technologies, les publicitaires et les compagnies de ad tech ont oublié l'élément le plus important d'Internet : la confiance et la satisfaction des utilisateurs. Et, en guise de réparation, l'IAB a annoncé un nouveau programme pour développer des standards qui seraient plus respectueux de l'expérience de l'utilisateur, les L.E.A.N. ads (acronyme pour Light, Encrypted, Ad Choice Supported, Non-invasive ads).
more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

The 4 keys to marketing success in 2016

The 4 keys to marketing success in 2016 | Planner digital | Scoop.it
If expectations from today's consumers are any indication of future demands in 2016, then marketers can prepare to fulfill these needs by employing these four tactics.
lebeauparleur's insight:

Great wrap-up.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

CXM - 10 practical techniques

Customer Experience Management - CXM - doesn't have enough attention IMO given its importance in delivering and evaluating marketing effectiveness from a custo…
more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

How Does Facebook oCPM Bidding Work?

On Facebook, advertisers are provided with 4 bid types, perhaps the least understood of which is oCPM. oCPM, or Optimized “cost per mille” (cost per 1,000 impressions), is Facebook’s most versatile bid type. Based on traditional CPM bidding, oCPM bids are translated into the effective cost for every 1,000 impressions delivered, but enables advertisers to optimize spend toward users who are most likely to complete one or more specific actions.
lebeauparleur's insight:

oCPM is very powerful.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Research: The Emotions that Make Marketing Campaigns Go Viral

Research: The Emotions that Make Marketing Campaigns Go Viral | Planner digital | Scoop.it
Heat maps of viral content show what compels us to share.
more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Content Creation: 28 Experts Reveal Their Best 3 Tips

Content Creation: 28 Experts Reveal Their Best 3 Tips | Planner digital | Scoop.it
Do you want to master content creation? If so, you must read the responses I've received from 28 of the best content marketers out there. Are you ready?
more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

La Sérendipité Psycho-Cognitive au service de l'e-commerce [ITW Search'XPR]

La Sérendipité Psycho-Cognitive au service de l'e-commerce [ITW Search'XPR] | Planner digital | Scoop.it
Un thèse universitaire va sûrement révolutionner le business des sites e-commerce avec la Sérendipité Psycho-Cognitive. Explication en IWT…
lebeauparleur's insight:

Passionnant, c'est peut-être ça aussi le web 3.0

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

The science of great visuals on social media

The science of great visuals on social media | Planner digital | Scoop.it
If you’ve been looking to supercharge your social media strategy, you probably know a lot about the benefits of using images. But, how much do you know about actually creating scientifically shareable images?
more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

The emojification of brand advertising - Digiday

The emojification of brand advertising - Digiday | Planner digital | Scoop.it
Emojis have become so ubiquitous in marketing that they have spawned an entire cottage industry of platforms that make personalized branded emojis.
more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

The Internet of Anything: Brain Monitors Are Going Mainstream, Despite Skepticism | WIRED

The Internet of Anything: Brain Monitors Are Going Mainstream, Despite Skepticism | WIRED | Planner digital | Scoop.it
Volleyball player Kerri Walsh recently added a new routine to her training regimen. She plays games on her iPad with a portable brain monitor strapped to her head.
lebeauparleur's insight:

La porte d'entrée à toutes les fenêtres (mentales).

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Ben & Jerry’s, des crèmes glacées engagées

Ben & Jerry’s, des crèmes glacées engagées | Planner digital | Scoop.it
Depuis sa création, Ben & Jerry’s et une « entreprise guidée par les valeurs, pas par le business ». Cette volonté des fondateurs s'alimente au quotidien. Témoignage de Btissam El Mantih, responsable de la marque.
lebeauparleur's insight:

Branding et Marketing 2.0, et ça, c'est CQFD.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Updated Guide to Advanced Bidding on Facebook

Updated Guide to Advanced Bidding on Facebook | Planner digital | Scoop.it
Facebook just changed the way how bidding is selected – so where did the oCPM go? The answer is that it didn’t go anywhere. The bidding interface has just been changed to be easier to use in future, and the algorithms used are still exactly the same. This blog post explains in three steps how the bid optimization should be done now.
lebeauparleur's insight:

Comprendre le système de biding de Facebook Ads

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Which Comes First: The Data Or The Story?

Which Comes First: The Data Or The Story? | Planner digital | Scoop.it
The data-story debate has only just begun, but it has the potential to carry the same weight as that of the "chicken or the egg" conundrum. Different people answer this in different ways. Let me
explain my point of view, which I consider the only correct response.
more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Engage users with strong calls to negotiate

Engage users with strong calls to negotiate | Planner digital | Scoop.it
Every site has a goal, whether it’s making more money, building a client list, or getting a customer to pick up a phone and call. To achieve those goals you
lebeauparleur's insight:

Via @RomainBalce

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Donald Trump, The Clickbait Candidate

Donald Trump, The Clickbait Candidate | Planner digital | Scoop.it
Intellectually, I hate clickbait. But do I click on it? You bet - usually before I stop to think. It hits me in the quick and dirty (in every sense of the word) part of my brain. Much as I know I
should be better than this, I find myself clicking through more viscerally tantalizing slideshows than I would care to admit. Humans, of which I number myself one, are suckers for sensationalism. So I
admit to human foibles. But in doing so, I stress that they're something we should strive to overcome. Rationality should rule the day. We should not embrace a future that's built on the pushing of
our collective hot buttons. That's why the current ascendency of one Mr. Trump is scaring the hell out of me.
more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

5 Facebook Ads Changes: What Marketers Need to Know

5 Facebook Ads Changes: What Marketers Need to Know | Planner digital | Scoop.it
Are you curious about the latest Facebook ad changes? In this article, you'll discover the five biggest things to happen with Facebook ads.
lebeauparleur's insight:

De plus en plus de complexité et de performance pour l'outil Facebook Ads.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Snapchat’s New Tap to View is a Bigger Deal Than You Think

Snapchat’s New Tap to View is a Bigger Deal Than You Think | Planner digital | Scoop.it
Snapchat Tap to View

The
new Snapchat update announced today - Snapchat "tap to view" - requires that you no longer have to hold your finger down to view a snap, and it's a much bigger deal than you think. This'll obviously get attention for Snapchat in the marketing and digital world but this i...
more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Michel et Augustin au-delà du « fun »

Michel et Augustin au-delà du « fun » | Planner digital | Scoop.it
l’entreprise), les « trublions » (les employés) sont recrutés par un processus que l’on appelle de préférence « une rencontre ». Afin de jauger si la motivation du candidat est suffisante pour rejoindre « l’Aventure », « sa gourmandise et son amour des produits sont des points-clés ». Tout est bon pour se démarquer des autres candidats – l’article relève qu’« une fille s’est fait livrer dans un colis
more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Content Market Like Jurassic Park

Content Market Like Jurassic Park | Planner digital | Scoop.it
Welcome to the World of Content Creation Comparing Content Marketing to Jurassic Park For the past couple of weeks my mind has been focused on two things, content marketing and Jurassic World. My min…
more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Lean Marketing - It Will Change Marketing Forever

Lean Marketing - It Will Change Marketing Forever | Planner digital | Scoop.it
Have you heard of “Lean Startup” or “Lean Innovation”? Well, then it is time to adapt the concept to lean marketing.
more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Advertising 2: Judgment Day

Advertising 2: Judgment Day | Planner digital | Scoop.it
If you are in advertising and you don’t understand the statement made by the fact that Google Contributor even exists, y…
lebeauparleur's insight:

If you are in advertising and you don’t understand the statement made by the fact that Google Contributor even exists, you should just quit now. Seriously.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Why Word of Mouth Should Be a B2B Marketer’s Top Priority

Why Word of Mouth Should Be a B2B Marketer’s Top Priority | Planner digital | Scoop.it
question to ask anyone you know at a networking event, as a way to get introduced to potential clients.
more...
No comment yet.