There is a limited amount of human attention in the world. Every day the same amount of attention is created (number of people multiplied by number of conscious hours). Everything meaningful in life requires attention. Laughing, crying, learning. Everything. And we humans consider our attention precious, because we know we have a finite amount of it.
Our task is not nurturing enthusiasm but overcoming indifference.
Les trois secteurs qui profitent le plus d'achats avec coupons, en ligne ou en magasin, sont la restauration, la beauté et le bain, et la maison et le jardin. Suivent l'électronique grand public, les produits culturels (livres, DVD et musique), et les fleurs et cadeaux.
Millennials Are Cashing In On Their Social Influence - 08/15/2014
Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.
The more you put in, the higher the rate of diminishing returns. Doubling the spend on a digital campaign doesn’t equate to double the returns. Marketing, whether digital or otherwise, has to be strategically focused on the markets that will yield the highest return.
#2. The Law of Virality
In many cases, virality is not a random effect but the result of careful engineering.
#3. The Law of Commonplace
If you don’t continue to innovate in the way you present yourself and engage with online audiences, you will get overlooked. Just stop doing the same old thing the same old way. Digital makes it supremely easy to switch things up frequently.
#4. The Law of Interruption
Successful marketers of tomorrow aren’t about interrupting their customers and prospects with messaging, about sending out advertisements and promotional content in the hopes that people will happen upon it; they are about having conversations and offering messaging as part of the engagement.
Messaging doesn’t get you engagement. Engagement gets you the opportunity to deliver messaging.
#5. The Law of Gravity
The more conversations you generate around a topic, the more likely the conversation will grow without your involvement. Gravity won’t happen overnight. It takes time to develop a conversation that will take on a life of its own which, unfortunately, often flies in the face of ROI-driven marketing.
Our infographics have been pretty popular lately (9 Powerful Blog Promotion Tactics got over 2,000 shares!), so we thought we’d dig a little deeper. This time, we’re combining data from TWO sets of interviews: OGcontent’s “11 Pros Spill Their Guts About Ecommerce Content Marketing” by Scott Taft, and WordStream’s “21 Expert Content Marketing Tips from the [...]
Great ideas to kick start / upgrade your ecommerce website.
The Apple Watch: More Than Just A Pretty Face - 09/11/2014
Wearable technology is following an interesting path. Your smartphone now acts as a connected main base for more intimate pieces of tech like the Apple Watch or Google Glass. Increasingly, the actual user interfaces will be on these types of devices, but the heavy lifting will happen on a smartphone tucked into a pocket, purse or backpack. Expect specific purpose devices to proliferate, all connected to increasingly powerful MPUs (mobile processing units) that will orchestrate the symphony of tech that you’re wearing.
You don’t find a lot of B2B companies on Instagram. It’s not their go-to network. CBRE is the world’s leading Commercial Real Estate service and investment Company, but Instagram is tailor-made for B2C companies with flashy products – probably not the ideal place for CBRE, right? Wrong. Not willing to let convention stand in their…
“We want photos to come from all corners of the organization. We want them from a broker in Capital Markets in Germany, an HR Generalist in Seattle…every person at CBRE should feel like this Instagram account is theirs, because it is.”