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Storytelling in 2013

Storytelling in 2013 | Planner digital | Scoop.it
I wake up every morning upset about one core thing, and that is this:It’s 2013 and 99 percent of people are marketing their products like it’s 2004.That’s it. That is honestly the

Via Cendrine Marrouat - www.socialmediaslant.com
lebeauparleur's insight:

I wake up every morning upset about one core thing, and that is this:

It’s 2013 and 99 percent of people are marketing their products like it’s 2004.
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, August 25, 2013 4:46 PM

Gary Vaynerchuk nails it in this article. 

I wish there was a way to make companies understand that "social" is more than a few tweets and Facebook updates. We all understand you have products to sell and services to offer. But what value does it bring if you show no willingness to share your story and connect with us? 

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Millennials Are Cashing In On Their Social Influence

Millennials Are Cashing In On Their Social Influence | Planner digital | Scoop.it
Millennials Are Cashing In On Their Social Influence - 08/15/2014
lebeauparleur's insight:

Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.

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10 Content Marketing Roles for Success in the Next 10 Years

10 Content Marketing Roles for Success in the Next 10 Years | Planner digital | Scoop.it
There are so many moving parts to effective content marketing creation and distribution these days, We are starting to see marketing departments transform themselves into publishing organizations. ...
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Go Big on Community Management!

Community management goes way beyond customer service and crisis management. Making human connections is absolutely crucial to the success of your business. Th…
lebeauparleur's insight:

Community management is not dead.

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This Twitch Thing Is Going to Be Big -- In Fact, It Already Is 07/25/2014

This Twitch Thing Is Going to Be Big -- In Fact, It Already Is 07/25/2014 | Planner digital | Scoop.it
This Twitch Thing Is Going to Be Big -- In Fact, It Already Is - 07/25/2014
lebeauparleur's insight:

Les communautés de gamers sont tellement abouties... Et si Google prévoyait une plate-forme de blog/vlog pour eux?

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The five immutable laws of digital marketing

The five immutable laws of digital marketing | Planner digital | Scoop.it

Digest...

 

#1. The Law of Inequality

The more you put in, the higher the rate of diminishing returns. Doubling the spend on a digital campaign doesn’t equate to double the returns. Marketing, whether digital or otherwise, has to be strategically focused on the markets that will yield the highest return.

 

#2. The Law of Virality

In many cases, virality is not a random effect but the result of careful engineering.

 

#3. The Law of Commonplace

If you don’t continue to innovate in the way you present yourself and engage with online audiences, you will get overlooked. Just stop doing the same old thing the same old way. Digital makes it supremely easy to switch things up frequently.

 

#4. The Law of Interruption

Successful marketers of tomorrow aren’t about interrupting their customers and prospects with messaging, about sending out advertisements and promotional content in the hopes that people will happen upon it; they are about having conversations and offering messaging as part of the engagement.

Messaging doesn’t get you engagement. Engagement gets you the opportunity to deliver messaging.

 

#5. The Law of Gravity

The more conversations you generate around a topic, the more likely the conversation will grow without your involvement. Gravity won’t happen overnight. It takes time to develop a conversation that will take on a life of its own which, unfortunately, often flies in the face of ROI-driven marketing.

 

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FRANK FEATHER ~ Business Futurist's curator insight, July 21, 6:58 AM

Stop and think about these important marketing items.

Amanda Lane's curator insight, July 21, 12:58 PM

Digest...

 

#1. The Law of Inequality

The more you put in, the higher the rate of diminishing returns. Doubling the spend on a digital campaign doesn’t equate to double the returns. 

massimo scalzo's curator insight, July 23, 12:58 AM

5 Rules of Digital Marketing...

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Digital Copywriting : les tendances (inévitables) en 2014 & 2015

Digital Copywriting : les tendances (inévitables) en 2014 & 2015 | Planner digital | Scoop.it
En 2013, j’ai eu, comme beaucoup de professionnels de la com’, ma dose de « Picture Marketing ». A tel point que j’ai failli passer à côté d’un autre phéno
lebeauparleur's insight:

Désormais, un bon community manager est un bon concepteur-rédacteur, et inversement – sur le Web.

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24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing Pros [Infographic] - ReferralCandy

24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing Pros [Infographic] - ReferralCandy | Planner digital | Scoop.it
Our infographics have been pretty popular lately (9 Powerful Blog Promotion Tactics got over 2,000 shares!), so we thought we’d dig a little deeper. This time, we’re combining data from TWO sets of interviews: OGcontent’s “11 Pros Spill Their Guts About Ecommerce Content Marketing” by Scott Taft, and WordStream’s “21 Expert Content Marketing Tips from the [...]
lebeauparleur's insight:

Great ideas to kick start / upgrade your ecommerce website.

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ReFrame – helps you to think differently

ReFrame – helps you to think differently | Planner digital | Scoop.it
Reframing is an easy and free online tool that helps you to find creative approaches for life and work. It’s fun, try it now!
lebeauparleur's insight:

Absolutely brilliant application of the old paradigm theory by Thomas Kuhn.

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Planneur dans l'âme

Planneur dans l'âme | Planner digital | Scoop.it
lebeauparleur's insight:

Un métier qui peine à faire sa place en France... Attendez que j'arrive ;)

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Romain Roux, planneur stratégique chez DDB

Romain Roux, planneur stratégique chez DDB | Planner digital | Scoop.it
Quelles sont les méthodes de planning stratégique ? Que recouvre le terme et ce métier ? Intreview de Romain Roux, planneur stratégique, DDB.
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Former CIA director: ‘We kill people based on metadata’

Former CIA director: ‘We kill people based on metadata’ | Planner digital | Scoop.it
At a recent debate concerning the National Security Agency’s bulk surveillance programs, former CIA and NSA director Michael Hayden admitted that metadata is used as the basis for killing people.
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5 Brands That Tell Great Stories Using Data

5 Brands That Tell Great Stories Using Data | Planner digital | Scoop.it
Make no mistake, telling stories about data is tougher than it looks. If the horrors of high school calculus are rushing back, causing you to second-guess whether your creative and analytical brains can actually co-exist, rest assured, they can. Here are five creative examples to inspire you.
lebeauparleur's insight:

Excellent examples, I was surprised to discover PornHub had an insight blog.

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Comment Facebook est devenu payant tout en restant gratuit

Comment Facebook est devenu payant tout en restant gratuit | Planner digital | Scoop.it
Voici comment Facebook a réussi à créer un abonnement pour bon nombre de marques, sans même avoir eu besoin de seulement dire le mot abonnement.
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10 Ways to Use Psychology to Convert Customers [Infographic]

10 Ways to Use Psychology to Convert Customers [Infographic] | Planner digital | Scoop.it
10 Ways to Use Psychology to Convert Customers [Infographic] - infographic Conversion Optimization
lebeauparleur's insight:

À l'école, les sciences de la communication descendent historiquement du département de psychologie. Ce n'est pas pour rien...

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You Might Not "Like" This, But You Should 08/08/2014

You Might Not "Like" This, But You Should 08/08/2014 | Planner digital | Scoop.it
You Might Not "Like" This, But You Should - 08/08/2014
lebeauparleur's insight:

C'est la fin des applications qui vous demandent d'aimer avant de participer sur Facebook.

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Les influenceurs, acteurs e-réputation des entreprises

Les influenceurs, acteurs e-réputation des entreprises | Planner digital | Scoop.it
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L'engagement selon Oasis

L'engagement selon Oasis | Planner digital | Scoop.it
lebeauparleur's insight:

Une des campagnes transmedia francophones les plus réussies en 2014... Qui dit mieux?

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Strategic & Tactical Dashboards: Best Practices, Examples

Strategic & Tactical Dashboards: Best Practices, Examples | Planner digital | Scoop.it
Digital dashboards are often glorified data pukes and missing three critical ingredients that power intelligent business actions. Learn, rethink, win big!
lebeauparleur's insight:

L'importance d'adapter le rapport d'analyse à son audience... Bravo Avinash, une fois de pus.

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Facebook's Plan To Own Your Phone

Facebook's Plan To Own Your Phone | Planner digital | Scoop.it
CEO Mark Zuckerberg's audacious bid to rewire the app economy--and make his social network more relevant than ever.
lebeauparleur's insight:

Deep links, an app integrated platform and service for developers... Facebook is going to evolve a lot.

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CBRE on Instagram: How a B2B Powerhouse Found a Niche in a B2C Paradise | Simply Measured

CBRE on Instagram: How a B2B Powerhouse Found a Niche in a B2C Paradise | Simply Measured | Planner digital | Scoop.it
You don’t find a lot of B2B companies on Instagram. It’s not their go-to network. CBRE is the world’s leading Commercial Real Estate service and investment Company, but Instagram is tailor-made for B2C companies with flashy products – probably not the ideal place for CBRE, right? Wrong. Not willing to let convention stand in their…
lebeauparleur's insight:

“We want photos to come from all corners of the organization. We want them from a broker in Capital Markets in Germany, an HR Generalist in Seattle…every person at CBRE should feel like this Instagram account is theirs, because it is.”

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Foursquare, Swarm and the Future of Location-Based Personalization - 360i Digital Agency Blog

Foursquare, Swarm and the Future of Location-Based Personalization - 360i Digital Agency Blog | Planner digital | Scoop.it
lebeauparleur's insight:

On parle des publicités locales depuis 2009 et l'arrivée de Foursquare... pourtant ça ne fait toujours pas parti du mix marketing dans bien des cas... pourquoi?

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Why Your Brain Loves Visual Content - infographic - Digital Information World

Why Your Brain Loves Visual Content - infographic - Digital Information World | Planner digital | Scoop.it
Humans are biologically wired to process the world visually, which is why making content more visual increases its impact and efficacy.

 

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PivotPointBrands's curator insight, May 28, 3:35 PM
Glad to know there is science behind the fact that I just look at the pictures in most magazines. (-:
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Le planning stratégique en interviews : Olivier Bailloux

Le planning stratégique en interviews : Olivier Bailloux | Planner digital | Scoop.it
Marketing : Interview d’Olivier Bailloux, directeur du planning stratégique de Publicis Dialog-Modem
lebeauparleur's insight:

Beaux mots. J'ai envie!

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Tabac et Internet : pourquoi pas une nouvelle bouffée ?

Tabac et Internet : pourquoi pas une nouvelle bouffée ? | Planner digital | Scoop.it
Dans cet article, je vais me faire l'avocat du Diable !
L'industrie du Tabac à maintes reprises a f...
lebeauparleur's insight:

Parler des vraies affaires sur l'industrie du tabac et le web. Cool!

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MediaPost Publications Why Content Marketing Probably Won't Work For You 05/09/2014

Why Content Marketing Probably Won't Work For You - 05/09/2014
lebeauparleur's insight:

It's a totally doomed area. 

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