Planner digital
Follow
Find
287 views | +0 today
 
Rescooped by lebeauparleur from Business in a Social Media World
onto Planner digital
Scoop.it!

Storytelling in 2013

Storytelling in 2013 | Planner digital | Scoop.it
I wake up every morning upset about one core thing, and that is this:It’s 2013 and 99 percent of people are marketing their products like it’s 2004.That’s it. That is honestly the

Via Cendrine Marrouat - www.socialmediaslant.com
lebeauparleur's insight:

I wake up every morning upset about one core thing, and that is this:

It’s 2013 and 99 percent of people are marketing their products like it’s 2004.
more...
Cendrine Marrouat - www.socialmediaslant.com's curator insight, August 25, 2013 7:46 PM

Gary Vaynerchuk nails it in this article. 

I wish there was a way to make companies understand that "social" is more than a few tweets and Facebook updates. We all understand you have products to sell and services to offer. But what value does it bring if you show no willingness to share your story and connect with us? 

From around the web

Planner digital
Tout ce qui peut aider à la pratique du digital planning
Curated by lebeauparleur
Your new post is loading...
Your new post is loading...
Scooped by lebeauparleur
Scoop.it!

How to Use Pinterest Messages for Marketing |

How to Use Pinterest Messages for Marketing | | Planner digital | Scoop.it
Do you want a new way to engage your Pinterest followers? This article explores Pinterest Messages and how you can use it to engage your audience.
lebeauparleur's insight:

Une manière novatrice d'intégrer UGC et Content Marketing sur Pinterest.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Where Segmentation Fails 09/29/2014

Where Segmentation Fails 09/29/2014 | Planner digital | Scoop.it
Where Segmentation Fails - 09/29/2014
lebeauparleur's insight:

For a segmentation scheme to work effectively, it has to meet certain criteria.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Attention: Nothing Else Matters 09/18/2014

Attention: Nothing Else Matters 09/18/2014 | Planner digital | Scoop.it

There is a limited amount of human attention in the world. Every day the same amount of attention is created (number of people multiplied by number of conscious hours). Everything meaningful in life requires attention. Laughing, crying, learning. Everything. And we humans consider our attention precious, because we know we have a finite amount of it.

lebeauparleur's insight:

Our task is not nurturing enthusiasm but overcoming indifference.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | Planner digital | Scoop.it
Do you know who Smosh, PewDiePie or Michelle Phan are? No? They’re YouTube stars and are more popular among teens than mainstream celebs, according to Variety . There are 1 billion people using...
more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Le coupon digital : un outil marketing de plus en plus mobile

Le coupon digital : un outil marketing de plus en plus mobile | Planner digital | Scoop.it
lebeauparleur's insight:
Les trois secteurs qui profitent le plus d'achats avec coupons, en ligne ou en magasin, sont la restauration, la beauté et le bain, et la maison et le jardin. Suivent l'électronique grand public, les produits culturels (livres, DVD et musique), et les fleurs et cadeaux.
more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Millennials Are Cashing In On Their Social Influence

Millennials Are Cashing In On Their Social Influence | Planner digital | Scoop.it
Millennials Are Cashing In On Their Social Influence - 08/15/2014
lebeauparleur's insight:

Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

10 Content Marketing Roles for Success in the Next 10 Years

10 Content Marketing Roles for Success in the Next 10 Years | Planner digital | Scoop.it
There are so many moving parts to effective content marketing creation and distribution these days, We are starting to see marketing departments transform themselves into publishing organizations. ...
more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Go Big on Community Management!

Community management goes way beyond customer service and crisis management. Making human connections is absolutely crucial to the success of your business. Th…
lebeauparleur's insight:

Community management is not dead.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

This Twitch Thing Is Going to Be Big -- In Fact, It Already Is 07/25/2014

This Twitch Thing Is Going to Be Big -- In Fact, It Already Is 07/25/2014 | Planner digital | Scoop.it
This Twitch Thing Is Going to Be Big -- In Fact, It Already Is - 07/25/2014
lebeauparleur's insight:

Les communautés de gamers sont tellement abouties... Et si Google prévoyait une plate-forme de blog/vlog pour eux?

more...
No comment yet.
Rescooped by lebeauparleur from The Marketing Technology Alert
Scoop.it!

The five immutable laws of digital marketing

The five immutable laws of digital marketing | Planner digital | Scoop.it

Digest...

 

#1. The Law of Inequality

The more you put in, the higher the rate of diminishing returns. Doubling the spend on a digital campaign doesn’t equate to double the returns. Marketing, whether digital or otherwise, has to be strategically focused on the markets that will yield the highest return.

 

#2. The Law of Virality

In many cases, virality is not a random effect but the result of careful engineering.

 

#3. The Law of Commonplace

If you don’t continue to innovate in the way you present yourself and engage with online audiences, you will get overlooked. Just stop doing the same old thing the same old way. Digital makes it supremely easy to switch things up frequently.

 

#4. The Law of Interruption

Successful marketers of tomorrow aren’t about interrupting their customers and prospects with messaging, about sending out advertisements and promotional content in the hopes that people will happen upon it; they are about having conversations and offering messaging as part of the engagement.

Messaging doesn’t get you engagement. Engagement gets you the opportunity to deliver messaging.

 

#5. The Law of Gravity

The more conversations you generate around a topic, the more likely the conversation will grow without your involvement. Gravity won’t happen overnight. It takes time to develop a conversation that will take on a life of its own which, unfortunately, often flies in the face of ROI-driven marketing.

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via iNeoMarketing
more...
FRANK FEATHER ~ Business Futurist's curator insight, July 21, 9:58 AM

Stop and think about these important marketing items.

Amanda Lane's curator insight, July 21, 3:58 PM

Digest...

 

#1. The Law of Inequality

The more you put in, the higher the rate of diminishing returns. Doubling the spend on a digital campaign doesn’t equate to double the returns. 

massimo scalzo's curator insight, July 23, 3:58 AM

5 Rules of Digital Marketing...

Scooped by lebeauparleur
Scoop.it!

Digital Copywriting : les tendances (inévitables) en 2014 & 2015

Digital Copywriting : les tendances (inévitables) en 2014 & 2015 | Planner digital | Scoop.it
En 2013, j’ai eu, comme beaucoup de professionnels de la com’, ma dose de « Picture Marketing ». A tel point que j’ai failli passer à côté d’un autre phéno
lebeauparleur's insight:

Désormais, un bon community manager est un bon concepteur-rédacteur, et inversement – sur le Web.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing Pros [Infographic] - ReferralCandy

24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing Pros [Infographic] - ReferralCandy | Planner digital | Scoop.it
Our infographics have been pretty popular lately (9 Powerful Blog Promotion Tactics got over 2,000 shares!), so we thought we’d dig a little deeper. This time, we’re combining data from TWO sets of interviews: OGcontent’s “11 Pros Spill Their Guts About Ecommerce Content Marketing” by Scott Taft, and WordStream’s “21 Expert Content Marketing Tips from the [...]
lebeauparleur's insight:

Great ideas to kick start / upgrade your ecommerce website.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

ReFrame – helps you to think differently

ReFrame – helps you to think differently | Planner digital | Scoop.it
Reframing is an easy and free online tool that helps you to find creative approaches for life and work. It’s fun, try it now!
lebeauparleur's insight:

Absolutely brilliant application of the old paradigm theory by Thomas Kuhn.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

2014 Statistics and Trends for Businesses on Social Media - Marketing Technology Blog

2014 Statistics and Trends for Businesses on Social Media - Marketing Technology Blog | Planner digital | Scoop.it
2014 Statistics and Trends for Businesses on Social Media by Douglas Karr on Marketing Technology Blog
lebeauparleur's insight:

Un bon recap d'où est rendu le social media fin 2014.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

How to Increase Landing Page Conversions With the Psychology of Desire

How to Increase Landing Page Conversions With the Psychology of Desire | Planner digital | Scoop.it
Leverage the psychology of desire and you'll increase landing page conversions. Successful brands are already doing it – here's how you can do it too.
lebeauparleur's insight:

Normes sociales et incitatif individuel sont au coeur de la psychologie du désir.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

TripAdvisor sheds light on what drives a hotel booking

TripAdvisor sheds light on what drives a hotel booking | Planner digital | Scoop.it
Some fascinating global data from the folk at TripAdvisor, released as part of a presentation made in China this week.
lebeauparleur's insight:

Les attentes des gens dans la recherche d'un hôtel. (english article)

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

The Apple Watch: More Than Just A Pretty Face 09/11/2014

The Apple Watch: More Than Just A Pretty Face 09/11/2014 | Planner digital | Scoop.it
The Apple Watch: More Than Just A Pretty Face - 09/11/2014
lebeauparleur's insight:

Wearable technology is following an interesting path. Your smartphone now acts as a connected main base for more intimate pieces of tech like the Apple Watch or Google Glass.  Increasingly, the actual user interfaces will be on these types of devices, but the heavy lifting will happen on a smartphone tucked into a pocket, purse or backpack. Expect specific purpose devices to proliferate, all connected to increasingly powerful MPUs (mobile processing units) that will orchestrate the symphony of tech that you’re wearing.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Attribution And The Rise Of Data-Driven Marketing 08/26/2014

Attribution And The Rise Of Data-Driven Marketing 08/26/2014 | Planner digital | Scoop.it
Attribution And The Rise Of Data-Driven Marketing - 08/26/2014
lebeauparleur's insight:

Attribution problema: a data management issue, not a modeling one. Couldn't agree more...

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

10 Ways to Use Psychology to Convert Customers [Infographic]

10 Ways to Use Psychology to Convert Customers [Infographic] | Planner digital | Scoop.it
10 Ways to Use Psychology to Convert Customers [Infographic] - infographic Conversion Optimization
lebeauparleur's insight:

À l'école, les sciences de la communication descendent historiquement du département de psychologie. Ce n'est pas pour rien...

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

You Might Not "Like" This, But You Should 08/08/2014

You Might Not "Like" This, But You Should 08/08/2014 | Planner digital | Scoop.it
You Might Not "Like" This, But You Should - 08/08/2014
lebeauparleur's insight:

C'est la fin des applications qui vous demandent d'aimer avant de participer sur Facebook.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

L'engagement selon Oasis

L'engagement selon Oasis | Planner digital | Scoop.it
lebeauparleur's insight:

Une des campagnes transmedia francophones les plus réussies en 2014... Qui dit mieux?

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Strategic & Tactical Dashboards: Best Practices, Examples

Strategic & Tactical Dashboards: Best Practices, Examples | Planner digital | Scoop.it
Digital dashboards are often glorified data pukes and missing three critical ingredients that power intelligent business actions. Learn, rethink, win big!
lebeauparleur's insight:

L'importance d'adapter le rapport d'analyse à son audience... Bravo Avinash, une fois de pus.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

Facebook's Plan To Own Your Phone

Facebook's Plan To Own Your Phone | Planner digital | Scoop.it
CEO Mark Zuckerberg's audacious bid to rewire the app economy--and make his social network more relevant than ever.
lebeauparleur's insight:

Deep links, an app integrated platform and service for developers... Facebook is going to evolve a lot.

more...
No comment yet.
Scooped by lebeauparleur
Scoop.it!

CBRE on Instagram: How a B2B Powerhouse Found a Niche in a B2C Paradise | Simply Measured

CBRE on Instagram: How a B2B Powerhouse Found a Niche in a B2C Paradise | Simply Measured | Planner digital | Scoop.it
You don’t find a lot of B2B companies on Instagram. It’s not their go-to network. CBRE is the world’s leading Commercial Real Estate service and investment Company, but Instagram is tailor-made for B2C companies with flashy products – probably not the ideal place for CBRE, right? Wrong. Not willing to let convention stand in their…
lebeauparleur's insight:

“We want photos to come from all corners of the organization. We want them from a broker in Capital Markets in Germany, an HR Generalist in Seattle…every person at CBRE should feel like this Instagram account is theirs, because it is.”

more...
No comment yet.