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Storytelling in 2013

Storytelling in 2013 | Planner digital | Scoop.it
I wake up every morning upset about one core thing, and that is this:It’s 2013 and 99 percent of people are marketing their products like it’s 2004.That’s it. That is honestly the

Via Cendrine Marrouat - www.socialmediaslant.com
lebeauparleur's insight:

I wake up every morning upset about one core thing, and that is this:

It’s 2013 and 99 percent of people are marketing their products like it’s 2004.
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, August 25, 2013 7:46 PM

Gary Vaynerchuk nails it in this article. 

I wish there was a way to make companies understand that "social" is more than a few tweets and Facebook updates. We all understand you have products to sell and services to offer. But what value does it bring if you show no willingness to share your story and connect with us? 

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Digital Copywriting : les tendances (inévitables) en 2014 & 2015

Digital Copywriting : les tendances (inévitables) en 2014 & 2015 | Planner digital | Scoop.it
En 2013, j’ai eu, comme beaucoup de professionnels de la com’, ma dose de « Picture Marketing ». A tel point que j’ai failli passer à côté d’un autre phéno
lebeauparleur's insight:

Désormais, un bon community manager est un bon concepteur-rédacteur, et inversement – sur le Web.

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24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing Pros [Infographic] - ReferralCandy

24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing Pros [Infographic] - ReferralCandy | Planner digital | Scoop.it
Our infographics have been pretty popular lately (9 Powerful Blog Promotion Tactics got over 2,000 shares!), so we thought we’d dig a little deeper. This time, we’re combining data from TWO sets of interviews: OGcontent’s “11 Pros Spill Their Guts About Ecommerce Content Marketing” by Scott Taft, and WordStream’s “21 Expert Content Marketing Tips from the [...]
lebeauparleur's insight:

Great ideas to kick start / upgrade your ecommerce website.

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ReFrame – helps you to think differently

ReFrame – helps you to think differently | Planner digital | Scoop.it
Reframing is an easy and free online tool that helps you to find creative approaches for life and work. It’s fun, try it now!
lebeauparleur's insight:

Absolutely brilliant application of the old paradigm theory by Thomas Kuhn.

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Planneur dans l'âme

Planneur dans l'âme | Planner digital | Scoop.it
lebeauparleur's insight:

Un métier qui peine à faire sa place en France... Attendez que j'arrive ;)

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Romain Roux, planneur stratégique chez DDB

Romain Roux, planneur stratégique chez DDB | Planner digital | Scoop.it
Quelles sont les méthodes de planning stratégique ? Que recouvre le terme et ce métier ? Intreview de Romain Roux, planneur stratégique, DDB.
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Former CIA director: ‘We kill people based on metadata’

Former CIA director: ‘We kill people based on metadata’ | Planner digital | Scoop.it
At a recent debate concerning the National Security Agency’s bulk surveillance programs, former CIA and NSA director Michael Hayden admitted that metadata is used as the basis for killing people.
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5 Brands That Tell Great Stories Using Data

5 Brands That Tell Great Stories Using Data | Planner digital | Scoop.it
Make no mistake, telling stories about data is tougher than it looks. If the horrors of high school calculus are rushing back, causing you to second-guess whether your creative and analytical brains can actually co-exist, rest assured, they can. Here are five creative examples to inspire you.
lebeauparleur's insight:

Excellent examples, I was surprised to discover PornHub had an insight blog.

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Comment Facebook est devenu payant tout en restant gratuit

Comment Facebook est devenu payant tout en restant gratuit | Planner digital | Scoop.it
Voici comment Facebook a réussi à créer un abonnement pour bon nombre de marques, sans même avoir eu besoin de seulement dire le mot abonnement.
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Can an App Save the Planet?

Can an App Save the Planet? | Planner digital | Scoop.it
This startup's Earth Day launch has a massive goal: Cut carbon emissions globally. It has its work cut out for it.
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Comment les sites de commerce nous manipulent

Comment les sites de commerce nous manipulent | Planner digital | Scoop.it
Grâce à de nouveaux logiciels, les professionnels de la vente en ligne ne se contentent plus de tout savoir sur nous. Ils devinent nos préférences et anticipent nos intentions.
lebeauparleur's insight:

Ça m'agace les positions technophobes.
 

Déjà parce que cet article laisse entendre que les cookies donnent accès à des données "personnelles", ce qui est faux.

D'autre part, parce que le predictive modeling est le meilleur moyen -au jour d'aujourd'hui- pour nous éviter les pubs non-ciblés, et permettre une meilleure adéquation annonceur / client potentiel.
 

À défaut d'éliminer la pub, on peut la rendre plus pertinente pour tout le monde, et c'est ce que ce journaliste ne semble pas vouloir comprendre...

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La réponse géniale de Joann Sfar aux caricatures de Jean Sarkozy

La réponse géniale de Joann Sfar aux caricatures de Jean Sarkozy | Planner digital | Scoop.it
INSOLITE - Piqué au vif. Le très prolifique auteur de bande-dessinée Joann Sfar a été visiblement touché que Jean Sarkozy, fils de l'ancien président de la République, se soit inspiré de son style pour caricaturer le nouveau gouvernement de Manuel Valls.
lebeauparleur's insight:

La politique française se met aux réseaux sociaux de plus en plus, avec sa petite touche polémiste que l'on aime tant. 

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More House, Less Booze: How Spending Changes From Age 25-75

More House, Less Booze: How Spending Changes From Age 25-75 | Planner digital | Scoop.it
As anyone who has been 25 and not 25 can tell you: Spending patterns change over the course of adult life. We made a graph to track changes in spending on alcohol, housing, food, travel and more.
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Digital Darwinism: What Killed Borders, Blockbuster and Polaroid and How to Survive

Digital Darwinism: What Killed Borders, Blockbuster and Polaroid and How to Survive | Planner digital | Scoop.it
We live in an era of "digital Darwinism," a time when technology and society are evolving faster than the ability of many organizations to adapt. It is for this reason (along with a myriad of other
lebeauparleur's insight:

As Leon C. Megginson once said in paraphrasing Charles Darwin’s Origin of the Species, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”

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Facebook's Plan To Own Your Phone

Facebook's Plan To Own Your Phone | Planner digital | Scoop.it
CEO Mark Zuckerberg's audacious bid to rewire the app economy--and make his social network more relevant than ever.
lebeauparleur's insight:

Deep links, an app integrated platform and service for developers... Facebook is going to evolve a lot.

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CBRE on Instagram: How a B2B Powerhouse Found a Niche in a B2C Paradise | Simply Measured

CBRE on Instagram: How a B2B Powerhouse Found a Niche in a B2C Paradise | Simply Measured | Planner digital | Scoop.it
You don’t find a lot of B2B companies on Instagram. It’s not their go-to network. CBRE is the world’s leading Commercial Real Estate service and investment Company, but Instagram is tailor-made for B2C companies with flashy products – probably not the ideal place for CBRE, right? Wrong. Not willing to let convention stand in their…
lebeauparleur's insight:

“We want photos to come from all corners of the organization. We want them from a broker in Capital Markets in Germany, an HR Generalist in Seattle…every person at CBRE should feel like this Instagram account is theirs, because it is.”

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Foursquare, Swarm and the Future of Location-Based Personalization - 360i Digital Agency Blog

Foursquare, Swarm and the Future of Location-Based Personalization - 360i Digital Agency Blog | Planner digital | Scoop.it
lebeauparleur's insight:

On parle des publicités locales depuis 2009 et l'arrivée de Foursquare... pourtant ça ne fait toujours pas parti du mix marketing dans bien des cas... pourquoi?

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Why Your Brain Loves Visual Content - infographic - Digital Information World

Why Your Brain Loves Visual Content - infographic - Digital Information World | Planner digital | Scoop.it
Humans are biologically wired to process the world visually, which is why making content more visual increases its impact and efficacy.

 

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PivotPointBrands's curator insight, May 28, 6:35 PM
Glad to know there is science behind the fact that I just look at the pictures in most magazines. (-:
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Le planning stratégique en interviews : Olivier Bailloux

Le planning stratégique en interviews : Olivier Bailloux | Planner digital | Scoop.it
Marketing : Interview d’Olivier Bailloux, directeur du planning stratégique de Publicis Dialog-Modem
lebeauparleur's insight:

Beaux mots. J'ai envie!

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Tabac et Internet : pourquoi pas une nouvelle bouffée ?

Tabac et Internet : pourquoi pas une nouvelle bouffée ? | Planner digital | Scoop.it
Dans cet article, je vais me faire l'avocat du Diable !
L'industrie du Tabac à maintes reprises a f...
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Parler des vraies affaires sur l'industrie du tabac et le web. Cool!

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MediaPost Publications Why Content Marketing Probably Won't Work For You 05/09/2014

Why Content Marketing Probably Won't Work For You - 05/09/2014
lebeauparleur's insight:

It's a totally doomed area. 

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Trending: Mike The Ruler, the Trillest Kid on Instagram

Trending: Mike The Ruler, the Trillest Kid on Instagram | Planner digital | Scoop.it
Meet Mike Hope, your not-so-average kid. This, New York-based, 13 year old is creating a buzz over becoming the poster child for swag  – as he has claimed the title of trillest kid on Instagram.
lebeauparleur's insight:

À suivre.

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Faire son premier Google Hangout pour sa marque !

Faire son premier Google Hangout  pour sa marque ! | Planner digital | Scoop.it
Avec le lancement de la plateforme Google Plus, nous avons vu apparaître la fonction Google Hangout pour tous les profils. Que ce soit au sein des entreprises ou entre particuliers, de plus en plus d
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How Use Storytelling to Cut Through the B2B Content Clutter [Infographic] – HubSpot | #TheMarketingTechAlert

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic] – HubSpot | #TheMarketingTechAlert | Planner digital | Scoop.it
See on Scoop.it – The Marketing Technology Alert
Learn how to supercharge your content marketing efforts with storytelling.

Via Commun
lebeauparleur's insight:

Don't give them 4, give them 2+2.

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Tourism Australia’s 8 questions for great content marketing

Tourism Australia’s 8 questions for great content marketing | Planner digital | Scoop.it
Arguably one of the best exponents of content and social marketing, Tourism Australia shared its strategy for customer engagement with its brand (Australia)
lebeauparleur's insight:

Questions to create the most valuable content strategy you can get.

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Millennials are the consumers who will change the marketing landscape | Impact Lab

Millennials are the consumers who will change the marketing landscape | Impact Lab | Planner digital | Scoop.it
To sell to Millennials, you have to understand them. The Millennial generation is the newest target audience for many brands. Their purchasing power is
lebeauparleur's insight:

Good and interesting analysis of the Millennials gen.

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