Rise in unused software – shelfware – suggests companies are mismanaging their IT investments (New Study Reveals Downside to Growth in IT Budgets - Growth in Waste http://t.co/KwqJTtgkW1)...
Finn Mclaren's insight:
This article is talking about a very interesting topic, which is a very real problem in today’s current technological climate. The topic of wastage of software and other technology based equipment businesses use. It is an increasing issue as the article states because of the pace new Tec is being developed, so companies keep updating as to not be behind the eight ball. However these companies do not realise it may be more harm than good, as there old and not fully optimized, now shelfware is racking up costs often more than the advantages received from upgrading. I think for lager companies who have a reasonable amount of technology, ie computers and online software, but aren’t in that industry should have a full time IT staff member to combating this exact problem. The main resin for this is because the majority of these companies don’t even have the tools to measure there loses from shelfware so defiantly don’t have a way of combating it.
This article is about getting back to the basics of creating and effective marketing communication plan for the year. They suggest using the SMART goals approach, which is a method that helps you clearly define what you want to achieve, how you want to achieve and within a set time line. To me this seems rather simple and straight forward as I have been taught this method since primary school, however this article suggests that many businesses do not get the basics right when planning for the year resulting in failure.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.