A recent study by UK researchers from Goldsmiths College in London suggests that dogs may be capable of empathy.
They set out to collect 18 untrained pet dogs and place a stranger and the dogs owner in different places. The owner and stranger would alternately express themselves vocally in various ways. 15 of the 18 dogs sought out the person making distressed sounds, even if it was the stranger(Garrett).
===================== this demonstrates that dogs are capable of exhibiting consolatory behavior, and thus, a degree of empathy in trying to comfort the sad person. ==============
Orange Healthcare – [infographie] les données au coeur de la santé. See on Scoop.it – Santé 2.0. Orange Healthcare, entité dédiée à la stratégie santé du groupe Orange, concentre son expertise autour de trois domaines ...
Healthcare is an industry, a truly lucrative industry. It makes profit and thousands of people are currently working in healthcare arena. As an industry, it relies very much on marketing. The purposes of this marketing campaign are many. It is extensively carried out to promote new drugs; to advertise services provided by physicians, clinics and hospitals; and to educate the public about the importance of healthcare service and the role played by healthcare professionals. In a nutshell, this marketing endeavor aims at maintaining and improving relationship between hospitals and physicians and between healthcare service providers and their patients. The main characteristics of this marketing endeavor are still the same with those of conventional marketing endeavor; however, the involvement of healthcare ethics in such endeavor makes it more sophisticated than conventional one.
Social Media as a Primary Tool for Medical Marketing
A marketing campaign has to use all available marketing tools effectively and efficiently. These tools can be everything that allows marketers to be connected with prospects. Social network websites, such as Facebook and Twitter, are currently considered the most strategic tools to promote healthcare products and services. It is important to understand that what is referred to as social media websites consists not only of social network websites, but also other websites that allow users to perform social activities and collaborative works. This includes media sharing websites (such as YouTube, Instagram and Flicker), virtual social worlds (such as Second Life), virtual game worlds (such as World of Warcraft), and collaborative projects (such as Wikipedia). All of those websites are potential tools that effectively facilitate healthcare marketing endeavor. There are some reasons why those websites are considered very helpful in facilitating the campaign.
People get medical information and insights from those websites with more casual and less technical words.
There are two sources from which those people get such information and insights. The first is patients who have enjoyed the benefits of particular healthcare products or services. Those patients are often enthusiastic enough to share their insights using statuses and tweets. The second is hospitals and physicians who make a special page on Facebook, for instance. They already write everything technical on their own website. When they use a Facebook page, they will try to translate such technical information into less technical one to improve understandability, readability, and appeal.
Most patients have smartphones that are equipped with social media and healthcare apps
Healthcare apps, such as diet and weight-loss apps, cardiograph apps, and exercises apps, can be installed on smartphones and are very easy to use. Most of the time, those apps are connected with social media apps installed on those smartphones. Any updates made by those apps will mostly be posted on social media, allowing their owners to share information about their health with other patients and physicians, which are also smartphone owners. Hospitals and physicians can also post their advertisements on those apps.
Social media users not only frequently read posts written by medical professionals whom they follow, but also trust them.
This Infographics Archive’s statistics show that physicians and other medical workers who share their knowledge using social media are more likely to be trusted by their patients.
Cancers : deux nouveaux guides pour les patients disponibles en ligneL’Institut national du cancer (INCa) vient de publier deux nouveaux guides destinés aux patients sur les traitements des cancers de la vessie et des cancers du testicule. Disponibles en ligne, ces documents font le point sur les différents traitements et leurs effets secondaires, et abordent les questions liées à la vie quotidienne.
La fédération des Entreprises des Systèmes d'Information Sanitaires et Sociaux (LESISS) se réjouit : l’Académie de Médecine se saisit du numérique ! Signe des temps, et preuve que le sujet devient un enjeu profondément sociétal, avec la création d’un Conseil du Numérique de Santé, l’Académie de...
Pléthore d’outils, gadgets et autres technologies font apparition actuellement, promettant de cerner les émotions de vos interlocuteurs, ou même les vôtres ! Cela passe par des casques, applications et logiciels informatiques, ou encore tout récemment une chemise intégrant des capteurs détectant les émotions du porteur, offrant la possibilité de les partager sur les réseaux sociaux. L’enjeu de la compréhension des émotions des autres, et celui de leur transmission semblent être au cœur des préoccupations actuelles. L’être humain n’est-il pas capable par lui-même et sans outil technologique, de comprendre ce que l’autre ressent, et communiquer ses états émotionnels sans outil intermédiaire ?