Planet Retail Daily News Summary
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Online retail country focus: Italy - Essential Retail

Online retail country focus: Italy - Essential Retail | Planet Retail Daily News Summary | Scoop.it
What are the online retail and digital shopping trends in Italy and how does the country's adoption of retail technology differ to other nations? Planet Retail's Malcolm Pinkerton has his say.
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Food Planet Private Limited: Food retail chain in India – Epicenter for magnificent growth

Food Planet Private Limited: Food retail chain in India – Epicenter for magnificent growth | Planet Retail Daily News Summary | Scoop.it

Via Amit Mittal
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Amit Mittal's curator insight, July 11, 2013 1:11 AM
It’s time to gorge in some exotic and exceptional delicacies at the popular food retail chain in India, Food Planet. Make your day a pleasurable and unique gourmet experience by indulging in wide range of fresh and famous recipes at this food chain.
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DM links up its shopper comms - Planet Retail

Gavin Adam's insight:

dm hopes to improve its integrated shopper communications through traditional advertising letters, e-mails and mobile couponing. To manage and optimise its marketing measures, it is building a new marketing management platform using software provided by SAS, Lebensmittel Zeitung reports.

The software will replace an outdated campaign management system programmed by dm and German IT company AIC as a pilot project in 2006. dm hopes the new platform will allow easier administration of the planning and handling of multi-stage marketing campaigns.

The SAS marketing platform will be integrated with the retailer’s data warehouse and its Microstrategy business intelligence and analytics tool. This integration means the retailer will be able to incorporate insights gained from its loyalty card programme Payback as well.

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