Strengthening Brand America
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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The Changing Face of America: Diversity reshape...

The Changing Face of America: Diversity reshape... | Strengthening Brand America | Scoop.it
““Diversity is changing how Americans live, learn, work and worship together””
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We Have Lost Our Way In Economic Development

We Have Lost Our Way In Economic Development | Strengthening Brand America | Scoop.it
“The highest courage is to dare to be yourself in the face of adversity. Choosing right over wrong, ethics over convenience, and truth over popularity. These are the choices that measure your life. Travel the path of integrity.”
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The American Dream & The Purpose of Life ~ Dr. Yasir Qadhi | 24th May 2014 - YouTube

“The great American dream, in fact the dream of just about everyone among mankind is to live a richer and fuller life of personal happiness and material comfo...”
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Branada

Branada | Strengthening Brand America | Scoop.it
“An excursion into the relations between corporations and a nation.”
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The Changing Face of America: Diversity reshapes nation - Shreveport Times

The Changing Face of America: Diversity reshapes nation - Shreveport Times | Strengthening Brand America | Scoop.it
“Diversity is changing how Americans live, learn, work and worship together”
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Israel Rebrands in Hopes of Attracting Tourists After Gaza War

Israel Rebrands in Hopes of Attracting Tourists After Gaza War | Strengthening Brand America | Scoop.it
After tens of thousands of group travelers canceled trips because of the summer fighting in the Gaza Strip, Israel is trying to recoup some of its losses by marketing the country to individual tourists as a fun-and-sun getaway.“We want to get Israel on their minds,” said Pini Shani, head of the Tourism Ministry’s overseas and religions department. “There is great potential in the general market, people who come to drink and dine.”Attracting them may prove to be a tall order because of Israel’s image as a war zone, Shani agreed. “No one promised me it was going to be easy,” he said.
Via Julien Dos Reis Pedro
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Sino and Makena's curator insight, November 5, 2014 1:48 PM

It is sad how the citizens of Israel and elsewhere couldn't travel due to the war over the Gaza Strip. It makes you reflect on how lucky we are to be able to travel where ever we want as US citizens.

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How to Improve the Economy in Your Local Area

How to Improve the Economy in Your Local Area | Strengthening Brand America | Scoop.it
“As America experiences more economic decline, it becomes apparent that continuing to depend on policy makers to change the economic landscape for the better is wishful thinking.”
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8 Data-Driven Tips for Using Images in Blog Posts

8 Data-Driven Tips for Using Images in Blog Posts | Strengthening Brand America | Scoop.it
“If you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn't you do it every single time?”
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Dr. Ben Carson Proof that the American Dream Still Exist

Dr. Ben Carson Proof that the American Dream Still Exist | Strengthening Brand America | Scoop.it
“Dr. Ben Carson is an example of a transition person who overcame his background of poverty and deprivation and became a renowned neurosurgeon. Ben attributes his success to his mother, Sonya Carson”
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California ranking improves dramatically in business-climate survey

California ranking improves dramatically in business-climate survey | Strengthening Brand America | Scoop.it
“California earns bottom-rung scores on surveys of state business climates so routinely that it it’s come to this: Ranking No. 32 is reason to celebrate. But the Golden State got some welcome news Wednesday.”
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With Eyes Wide Open

With Eyes Wide Open | Strengthening Brand America | Scoop.it
“The reason why I came to the U.S. Virgin Islands, indeed, the reason why I was invited is because I am one of the searchers.”
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Survey: New college grads probably won’t stay on the job more than a year

Survey: New college grads probably won’t stay on the job more than a year | Strengthening Brand America | Scoop.it
“A recent survey finds that 77 percent of employers expect recent college grads will leave their jobs before the end of their first year.”
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Indiana Regional Cities Initiative Study Findings

Indiana Regional Cities Initiative Study Findings | Strengthening Brand America | Scoop.it
“Indiana has released an interim study report that outlines key findings from a study of the growth strategies of eleven regional cities across the nation.”
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Georgia Tops Site Selection State Business Climate Rankings, Louisiana Takes Second Place

Georgia Tops Site Selection State Business Climate Rankings, Louisiana Takes Second Place | Strengthening Brand America | Scoop.it
“The latest issue of Site Selection magazine includes their annual state business climate rankings, topped once again this year by Georgia.”
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Government to put nation's wellbeing at heart of policy making: New centre will assess whether initiatives are likely to improve or diminish lives that they affect

Government to put nation's wellbeing at heart of policy making: New centre will assess whether initiatives are likely to improve or diminish lives that they affect | Strengthening Brand America | Scoop.it
“The new centre will soon be commissioning universities to research the impact that different services have on the British public's wellbeing.”
Ed Burghard's insight:
We could learn from this approach.
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How to find your brand’s EMOTIONAL BRAND POSITIONING

How to find your brand’s EMOTIONAL BRAND POSITIONING | Strengthening Brand America | Scoop.it
“How loved is your brand? We believe a brand’s source of power is the emotional feelings it generates. With that power comes added profitability.”
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Environment America’s Five Fracking Fictions

“The fundamental safety of hydraulic fracturing continues to get confirmed by new studies and by federal and state regulators, and legislators continue to follow science rather than the anti-fracking ideology.”
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There’s Something Happening Here

There’s Something Happening Here | Strengthening Brand America | Scoop.it
“It was nut cutting time. I had to make a decision. I was to speak the next day at the National Association of Industry Specific Training Directors (NAISTD) at the Cheyenne Mountain Resort in beautiful Colorado Springs.”
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Who Stole the American Dream? Hedrick Smith on His Latest Book - WUSF News

Who Stole the American Dream? Hedrick Smith on His Latest Book - WUSF News | Strengthening Brand America | Scoop.it
“Who stole the American Dream? That's the title of Pulitzer-Prize winning reporter Hedrick Smith's latest book.The man who helped publish the Pentagon”
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7 Signs That the American Dream is Dying - Institute for Ethics and Emerging Technologies

7 Signs That the American Dream is Dying - Institute for Ethics and Emerging Technologies | Strengthening Brand America | Scoop.it
“A recent poll showed that more than half of all people in this country don’t believe that the American dream is real.”
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New Study: Hydraulic Fracturing Saves U.S. Consumers Billions Every Year

“According to a new ICF International study, record oil production, thanks to shale development, is benefitting U.S. consumers by reducing gasoline prices. Estimated savings for U.S.”
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Rescooped by Ed Burghard from Placemaking: Destination Branding | Marketing | Revitalization
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Five of the Best Placemaking Initiatives in the US

Five of the Best Placemaking Initiatives in the US | Strengthening Brand America | Scoop.it
Creating unique public spaces in cities can encourage citizen participation and transform placemaking values in that community. Here's five excellent placemaking projects in the USA.
Via Jules Rochielle, Rob Wolfe
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Rob Wolfe's curator insight, October 29, 2014 10:55 AM

#placemaking #placebranding #tourism

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New tax rules push many citizens to give up American dream - Economic Times

New tax rules push many citizens to give up American dream - Economic Times | Strengthening Brand America | Scoop.it
“People giving up their nationality at US embassies increased to 776 in the third quarter, from 560 in the year-ago period.”
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Massachusetts Tops California As Most Energy Efficient State

Massachusetts Tops California As Most Energy Efficient State | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine Top 10 states are MA, CA, RI, OR, VT, CT, NY, WA, MD, and MN; five states most in need of improvement are ND, WY, SD, MS, and AK.”
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